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    [Customer] Secrets to Social Marketing Success: 6 Questions You Should be Asking
    It’s important to monitor and track your prospects and customers throughout your sales pipeline. You can use social marketing practices in your lead nurturing, opportunity nurturing, and customer nurturing. Make sure that you are connected to your audience throughout your buying and customer life-cycle. by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing.
    [Customer] 26 reasons digital marketing matters to the C-Suite
    83% of CMO’s want to put analytics in place to capture customer insights (source: IBM Global C-Suite Study). 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
    [Customer] How to Align B2B Marketing and Sales with Artificial Intelligence
    We’ve talked before about how the expertise and experience of your sales and marketing reps should inform your Ideal Customer Profile. Specifically, predictive analytics identifies positive (and negative) behavioral signals and traits from past leads and customers, which are used to score leads and form an Ideal Customer Profile. Lack of coordination between marketing and sales is a problem which plagues many companies.
  • ENGAGIO  |  MONDAY, APRIL 10, 2017
    [Customer] The 5 Levels of Account Orchestration
    No matter what you’re trying to achieve, engagement is the driving force within every stage of a customer’s lifecycle with your company. It’s all about coordinating personalized Marketing, Sales and Customer Success efforts to open doors and deepen engagement at specific accounts. You likely have a particular goal in mind for each of your target accounts. You may want some accounts to take a meeting, others to renew, and others to become an advocate for you.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Customer] The Marketer's Guide to Proper Social Media Etiquette
    Don’t post or tag photos of fans, customers, or employees without permission. Tip : If you want recommendations, start with customers or professional peers who have used and know your company. As a savvy inbound marketer, you''re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach. you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff?
    [Customer] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    How can you break through this constant mass of stuff and not only get in front of, but truly engage your potential customers? In this article, I’ll explain a three-step process for finding and delivering what your customers are looking for. Tools and data you already have at your disposal are great – analytics, social feedback, email correspondence and customer reviews, to name a few.
  • PUREB2B  |  MONDAY, MARCH 13, 2017
    [Customer] Why Your Business Needs Outbound Lead Generation
    Customers are now in control of the information they receive and the channels through which they get their information. of consumers claim that direct mail is an effective way of attracting customers. You’ll likely find plenty of new customers who love your products and are happy to tell their friend and families about it. You’re not expecting customers to find you by chance; you’re actively building exposure. Brands are becoming increasingly dependent on the internet.
    [Customer] Why It’s Time To Hire An Influence Marketer
    Thanks to social media, customer ratings and views have been given megaphones, through which they voice their opinions, both good and bad. Engaging more with their customers in different ways than ever before, on platforms that didn’t even exist. When the customer voice is defining your brand, how can marketers manage this powerful voice? Should you hire an influence marketer?
    [Customer] Tracking 101 – My top hints
    Customer metrics that show loyalty and engagement like lifetime value, retention and total purchases. The one exception is unsubscribe since it tells you if your content is turning customers off, particularly in nurturing programs. • The whole point of demand generation is there isn’t any guesswork – you can get reports that tell you what’s working and to identify and fix mistakes. But if you’re not sure where to start, here are some tips: 1.
    [Customer] Is Glengarry Glen Ross Still Relevant to Sales?
    Using existing data to enrich customer information is now one of the biggest resources to hit the sales floor. Ultimately, things like building more complete prospect and customer profiles can help sales teams achieve their goals. Valuable Sales Tools > Trite Sales Mantras. Who can forget the epic monologue delivered by a young Alec Baldwin in the film version of Mamet’s classic “ Glengarry Glen Ross ,” a seminal commentary on the sales world of the mid-1980s.
    [Customer] Old Ways of Doing Business, No Longer Work
    The ever-pressing need to serve customers and clients well and to work smoothly and creatively with an ever more diverse range of people makes the ability to empathize all the more essential. Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he is a globally recognized business coach, mentor, author and sales thought leader.
    [Customer] 5 Ways Outbound and Inbound Marketing Complement Each Other
    Act-On defines inbound marketing as “activities that are designed to attract the attention of customers and prospects with the purpose of giving them a reason to come to you.” What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.
  • SNAPAPP  |  TUESDAY, MARCH 28, 2017
    [Customer] What Are the Modern Marketing Struggles? An Interview With Gabriel Marketing Group
    The challenge is to drive individuals to your website who are genuinely interested in what you offer and are likely to convert to leads and then to customers. When it comes to digital, clients used to be more concerned about flashy graphics on their websites, but as time and experience has taught us, those are not very conducive to converting serious customers. The world of digital B2B marketing has gone through many changes over the past decade.
    [Customer] Best Web Presence Optimization Guides and Tips of 2011
    Sutton shares tips from Chris Baggott on turning email content into optimizable content, such as publishing customer service answer emails as blog posts: “Sales and service teams write thousands of emails to answer customers’ questions…The answers to these questions are extremely specific to each customer’s situation.
    [Customer] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    It can and will become the vital tool towards understanding a business’ total addressable market–- which is still the #1 barrier for CMOs to drive long-term customer growth. Click on image to download full infographic. We’re not sure if even we could have predicted the massive momentum of predictive analytics that has happened in the past few years.
    [Customer] 3 Digital Marketing Themes Explored At TFM&A in London
    B2C companies especially need to have their mobile sites not only optimized for mobile viewing, but also to provide the access and capabilities that customers need to make purchases easily and efficiently. With the influx of data that we as marketers have access to now, it’s becoming more crucial to use that data to create better experiences for our customers. It means providing personalized and customized experiences for our customers and prospects.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Customer] How Content is Transforming the Enterprise
    In case you haven’t noticed, the Internet has fundamentally changed the way companies communicate with their customers. It’s gone from a one-way, broadcast communication (“It’s our Memorial Day Sale!”) ”) to a two-way conversation (“What do you need, and how can we help?”). ”).
    [Customer] New Tool to Measure Web Presence Optimization
    So the team picked out the best of the “siloed” special purpose tools and built a sort of informal internal dashboard of metrics, many of which are custom, to help facilitate WPO efforts and to provide cohesive reporting for KCA clients.
    [Customer] You’ve Discovered SEO Keywords, But What’s Next?
    If you’re not engaging with your prospective customers on social media, you can bet your competitors are. Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.
    [Customer] E-commerce innovation, and it’s not from Amazon
    Any company for whom customers build up a regular order history could use this. Now, it has to actually deliver on the promise, and you could see it being expected a great deal to cover other situations, such as or vegetarian (which right now you deal with by creating your own custom plan), but you get the idea. Have you thought about how you make your customer’s experience so easy that they never think about going anywhere else? Image by Creative Tools via Flickr.
    [Customer] Do You Need to Recombobulate Your B2B Marketing?
    If your business is dependent on a personal selling model while your potential customers are educating themselves and buying online, you are going to experience declining results unless you change your strategies and tactics. Bear with me a bit and I will explain the odd title of this post. I read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning.
    [Customer] Create a Winning Business Personality to Standout from the Crowd
    Tweaking your message and staying in contact with customers are key components, but have you ever felt like you’re just not connecting with your audience? It can put customers at ease, give them a quick laugh and creates a memorable moment in the often stressful endeavor of booking a vacation. A bipolar brand personality is an easy way to confuse and alienate customers. Marketing your small business is an ever-evolving project.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [Customer] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    In B2B marketing, the customer journey is long and thus they engage with a variety of channels and as they convert on different channels there is more room for miscounting leads. It looks at prior accounts that are closed-won to determine the predictive factors that account for the prospect becoming a customer. Bizible also uses this method for its account-based marketing feature , predicting which accounts are likely to close using your customer data.
    [Customer] Five tactics to convert page visitors into leads
    And that’s reflected in the fact that most customers think that the quality of a product’s image is more important than product-specific information (63%), long descriptions (54%) or ratings and reviews (53%). #5. Driving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design.
    [Customer] 10 Little Ways to Make Your Data Far More Compelling
    The tool defaults to this month vs. last month, but feel free to customize the data around your organization's reporting cadence. Then, use the section labeled "Order by" to customize the sequence of values or categories. In the "before" snapshot, a key takeaway might be that the majority of contacts generated through Offline Sources ended up as customers. However, it's difficult to know what proportion of the Customer lifecycle stage came from Offline Sources.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Customer] How a Sales Coaching Program Can Grow Your Business in Turbulent Times
    Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever -- but according to my company''s latest study , fewer than 55% of sales representatives make quota. Most of all, they are looking for predictable, reliable, and proven-in-the-field coaching to help them better identify and solve customer needs. Selling is hard work.
    [Customer] A Dozen B2B Marketing Mantras for 2012
    Whenever possible, say yes to your customers/clients. The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year. As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here is a sampling that might give you some ideas for improvement in the coming year.
    [Customer] Don’t Let the Arctic Blast Freeze Your eCommerce Site in 2014
    Free shipping and free shipping upgrades are one of the best ways to keep your customers. Let customers know where their products are coming from and share vendor information. You might have on two pairs of pants right now, but that’s just because you’re smart. You’ve watched the weather forecast. You put on your long johns and got ready to face the subzero temperatures waiting outside your door. You should approach your 2014 marketing plan in the same way.
    [Customer] Your Guide to Email Design
    That’s probably why 74% of VerticalResponse customers send newsletters. New contacts may need a little encouragement to go from interested bystander to paying customer or contributing donor. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Customer] Can Your Demand Gen Answer These 4 Questions?
    As data continues to transform B2B marketing from an art to a science , demand generation marketers are feeling the pressure to be more aware of their customers’ behavior than ever. Today’s customers conduct research independently before getting in touch with vendors. Early, proactive customer engagement during the research and awareness stages drives higher conversion rates and larger deal sizes.
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Customer] Identifying A Target Audience for Manufacturers
    Who: Get to know your current customers and the people who make the final purchasing decisions. Center your ideal customer profile on your already established customer base. What: First concentrate on what are your customers’ backgrounds. Also focus on what your customers are buying now. When: When do customers buy your products? For example, do your customers buy on a regular basis or does it fluctuate based on a season?
    [Customer] Tips to Creating an Online Gift Guide That Delivers the Goods
    To help you create a gift guide, we turned to Tom Fallenstein, CEO of, a website that utilizes online guides to sell gifts and costumes to customers. “It leaves the customer feeling good about their purchase.” One of the best marketing tools your small business or non-profit can create during the holiday season is a gift guide. Everyone needs a little inspiration this time of year, so why not showcase your products and services in an easy-to-buy format?
    [Customer] Increase Your Summer Energy-6 idea’s
    Visit your current customers. If possible socialize with them at a Customer Appreciation event or one on one dinners. Increase Your Summer Energy. 6 idea’s. Every salesperson and all sales leaders at this time of year must focus on maintaining or even increasing their levels of energy-especially for the months of July/August. With vacations, a summer attitude of relaxation and with the first half of the year completed many sales teams take a deep breath and coast.
    [Customer] Sales Mgmt: Training; Learn from Disney U
    After reading “ Disney U ”, How the Disney University Develops the World’s Most Engaged, Loyal, and Customer Centric Employees , you will come aware with a notebook filled with ideas to improve your employee development. Note: Show/Cast those terms refer to show=customer experience, cast=employees. . Sales Leadership: What is your training plan? Learn from “Disney U”. As a sales manager one of your responsibilities is to develop the professionalism of your sales team.
    [Customer] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Stay keen on the marketers who inspire you most with their content and customer activities. by Amanda Batista | Tweet this Believe it or not, before John Legend became a successful, 9-time Grammy winning artist, he worked in management consulting at Boston Consulting Group. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists.
    [Customer] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s time to throw out the rulebook, innovate like never before and take customer experience to a whole new level. If we did, we would have real, meaningful conversations with our prospects and customers. It’s all about focusing on relationships of trust that your customers will value. In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can break them effectively.” ?
    [Customer] How to Calculate Whether That Trade Show Was Worth the Investment
    They end up over-hyped and under-delivering, chalk full of poor networking opportunities, generic content, and few opportunities to make meaningful connections with new leads and customers. As the leads begin to turn into new HubSpot customers, we’ll then be able to perform our ROI calculations. We’ve always been pretty hesitant to jump in head first with event sponsorship and attendance.
  • FATHOM  |  MONDAY, MAY 19, 2014
    [Customer] Real SEO, or How You Know When It’s Wrong
    By keeping the customer in mind. Serve the customers, make your website (and overall Web presence) the attractive face of your business, and you should end up on the right side of the law … er, I mean, Google. If your goal with SEO is to serve users and build your business by doing great work and letting your customers know about it, then you’re fine.
    [Customer] Are your marketing personas your sales market segments?
    Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Marketing is supposed to lead to sales, right? So why is it that we marketers sometimes throw up unnecessary impediments to selling things? I’ve talked in the past about how you better make sure that the steps in your marketing Buyer Journey matches the phases of Sales Funnel.
    [Customer] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    Businesses can and should use social media as a means to maintain customer relationships. Working with social media from a business standpoint really made me aware of how important social media is, as part of a marketing and customer relations strategy- a business would be really missing out by not utilizing social media. Felicia Cohen is a college student from Bridgewater State University who was invited to spend her summer here at eMagine.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Customer] Study: LinkedIn Is More Effective for B2B Companies
    Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog. The results showed that while both B2B and B2C companies are able to acquire customers through any of the four channels surveyed, Facebook is clearly more effective for B2C businesses and LinkedIn is clearly more effective for B2B businesses.
    [Customer] What is Ad Tech and Why Should Agencies Care?
    Deeper connections tend to occur naturally through regular communications, realistic expectations, and thoughtful customization. Customization. Agencies and brands are realizing that they need to customize creative for each channel and integration. Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different. This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies.
    [Customer] Sales Mgmt: don’t over complicate it….
    Scheduling multiple people from my client’s office and the customers became a challenge to arrange. Sales Leadership: Don’t over complicate it…. Last week I almost lost it. While I was observing a sales meeting at a client’s site, (they were following our template/agenda for the meeting) when the president who is active in this meeting brought up a topic that took them down the rat hole.
    [Customer] 5 Sales Blunders to Avoid when Prospects Are Ready to Buy
    Your customers will never return for repeat business if your sales reps turn them off, so apply pushiness wisely to keep them coming back for more. You don’t just want the sale; you also want future sales and a long-term customer as well. After the sale, you have to offer excellent customer service and follow-up to nurture the relationship. You’ll make the job a lot easier if you don’t leave customers frustrated with the buying process.
    [Customer] Here's The Account-Based Marketing Metrics Cheat Sheet
    To understand whether your ABM campaigns influence prospects to become customers, you should measure deal velocity and close rate for ABM campaigns and compare it to non-ABM campaigns. As much as marketing reports exist to add measurability to a bunch of actitivities, there’s nothing more gratifying than showing proof of success. For account-based marketing, the proof is in accelerated deal velocities and the rate of new deals.
    [Customer] Does Native Advertising Work?
    No more smashing your customers in the face with ad hammers. Native advertising is one of content marketing’s cousins: it carries the sense that you win over a customer these days by reaching out (gently) with wise counsel, objective information, and the invitation to an ongoing conversation. “Look, you’re going to love this piece!
    [Customer] How does your team get digital marketing training?
    In that way, it is a better kind of training because you don’t have the problem of applying the learning to your business–it is already customized to you. We are committed to customizing what we do to fit client needs, so any advice you can offer would be much appreciated. Photo credit: Wikipedia.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Customer] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    Marketing Takeaway: There’s nothing worse than disappointing potential new customers with false hopes of content. Create content calendars, crowdsource new ideas from your employees and customers, and collaborate with like-minded businesses to make sure you can keep delivering those “delicious” goodies that feed your visitors as well as your inbound marketing programs. No matter how you choose to thank your best fans and customers, just remember to pay it forward.
    [Customer] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. Try providing your potential customers with surprise coupons or deals, rather than a promotion that exists weekly and at the same time each week. A big part of every marketer''s job is understanding how and why our prospects behave the way they do.
    [Customer] Debunking 10 Common SEO Misconceptions
    It’s one of the things we pride ourselves on here at KoMarketing, our ability to customize and personalize SEO programs. Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. This became crystal clear to me earlier this summer, in fact. While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go.
    [Customer] The 3 biggest social media events of 2014 and what they taught us
    However, if you can piggyback on an existing social custom – such as taking a selfie – then you can make things fun for your audience whilst still getting your brand out there. The success of some of the biggest social media events of 2014 has shown us that video is very powerful in helping campaigns go viral, that leveraging on existing social networks and customs is both fun and effective, and that linking a campaign with a charity can catapult your brand to the top of the charts.
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Customer] Should Your SEO Strategy Include Yahoo and Bing?
    Now, when Google changes their algorithm and knocks you off of their top search results, there’s still a chance that potential customers can find you when they search on Bing or Yahoo, which could be a godsend if most of your traffic comes from search results. Once you’ve created a great, user-friendly website , you absolutely must optimize it for Google, Bing, and Yahoo so that your potential customers are given the opportunity to discover what you’ve created.
    [Customer] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Very shortly after, she received a tweet in response from that company with a custom video answering her question and suggesting a product. One company that was successfully able to do this is Panera, who created a game to send out to their customer base through email. The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world.
    [Customer] The Top 10 Free Content Analytics Tools
    When it comes to customizing data, you can track certain campaigns that are driving traffic to your site, create your own reports with hand-picked metrics, and set up custom alerts to have your insights delivered at specific times. Once you get comfortable with Piwik, however, you can customize it to your liking, since the dashboard is full of widgets that can be arranged for most analytical needs.
    [Customer] The 15 Best Audio and Video Editing Tools
    Sample review: “Having an animation video custom-made would cost you a small fortune, but you can also use a video animation tool such as Goanimate…(It’s) an easy-to-use tool and it’s not expensive to create an animation. Download the software; add images, text, music, and your narration; customize with effects (erasing, morphing); and publish.
    [Customer] Social Media Marketing Tools For B2B Marketers
    Social media is a vital part of wooing your customers and personalising business. For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Customer] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    One of the main ones was to highlight how happy our customers are. Four years later, we''re not only mentioning our customer base (11,000+), but we''re also drawing attention to the customer satisfaction ratings we''re getting on site like TrustRadius and G2 Crowd. It wasn''t about making something prettier, it was about making something easier to understand and navigate for our visitors, leads, and customers.
    [Customer] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    There's going to be a lot of spending going in over the next month or so, which is why it's important to have a plan for reaching your customers and prospects before your competitors do. For HubSpot customers, it's easy to segment your database using a smart list in the Lists App. If you're a HubSpot customer, you can do so in HubSpot's Workflow App , which makes it easy for you to gauge the performance of your email sequence.
    [Customer] Why B2B Companies Are Betting Big on Content Marketing
    This is an instance of pull marketing wherein you “pull” in customers through the strength of your influence. A potential customer who already recognizes your expertise in a niche is a far warmer lead than a bunch of random names on a Rolodex. The eventual goal of content marketing is to create a self-perpetuating community of customers, fans, and followers. It’s a jungle out there: thousands of brands clamoring for the attention of millions of consumers.
    [Customer] Sharpen Your Social Marketing: MarketingProfs’ Digital Marketing World Recap
    Looking up one’s Twitter profile is a quick way for prospective customers to get a feel for the sales person that just emailed them, or the marketer they met at a recent networking event. Find People in Your Industry: Follow and engage with those in your industry and your customers’ industries. Paying attention to your prospective customers’ and thought leaders in your industrys’ tweets is probably the cheapest form of market research and career development there is.
  • RADIUS  |  TUESDAY, MAY 9, 2017
    [Customer] B2B Omnichannel Marketing is Finally Here
    I’m excited to share that today Radius announced that the Radius Revenue Platform enables B2B marketers to provide a seamless omnichannel experience to their prospects and customers. Radius is uniquely positioned to help B2B marketers reach their target prospects and customers wherever they are. How great would it be if we could just put a billboard in front of all your top prospects’ office buildings?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Customer] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    But how many customers does a dealership see each day? The burger giant has over 34,000 stores that serve 68 million customers a day! Target businesses where customers pay with cash. In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there.
    [Customer] 10 case studies show how web analytics prove ROI
    On the Beach finds that their generic search is undervalued under last click reporting, a discovery that allows the company to build a custom attribution model and increase budget on generic campaigns. What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage.
    [Customer] How Much is Your Address Book Worth?
    If you are able to invest in networking at events and associations, be strategic about investing in the ones that your future customers are involved in. Research your customers and find out where they network, and then do the same. Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses.
    [Customer] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Think short, simple, uncomplicated videos that are customized to various industries and personas that your target audience represents. If you are not sure of this, then you need to prepare to face an unhappy customer who will soon spread the word—so beware! . As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing.
    [Customer] [x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
    You could also see DMPs as a type of marketing database because they have the key characteristic of being organized around individual prospects and customers. Those marketers should find that [x+1] Hub lets them coordinate real-time customer treatments across all channels without purchasing a separate decision management system. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.
    [Customer] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Common customer questions – This can form the bedrock of your blogging foundation. Gather your sales and customer service people and brainstorm a list of the most common questions they receive. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! You’ve launched a blog for your B2B company. Management and the sales team are on board.
    [Customer] Act-On Software a Leader in Marketing Automation
    Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software.
    [Customer] How to be “Future Ready” for a career in marketing
    Related Stories Four ways customer connections will change by 2020 The 5 hottest marketing jobs in a digital age The future of digital marketing will be built on fun. I was challenged by my friends at Dell to write a post on what it would mean to be “Future Ready” … How do we prepare and remain relevant for the next 5-10 years of business? I’m up for the challenge and here is my first insight: Don’t worry about Ello. But seriously.
    [Customer] 3 Surprising Benefits of Interactive Content
    In a recent webinar , Customer Success Manager Michelle Chin and I went through three reasons interactive content is getting amazing results for marketers – and how to get started with interactivity. that salesperson could say, “Hi Sally, I saw you filled out our assessment and your team’s performance in A and B are low – let me tell you how we help our customers with that.”. So you’re thinking about using interactive content.
    [Customer] ValueStory Roadshow Rocks Austin Texas
    An audience including folks from Dell, IBM and Avnet were treated to great wine and food from Jasper's, as we reviewed the latest IDC buyer trends that are sure to have an impact on 2013 planning, and gave a hands on demonstrations of our new ValueStory mobile customer engagement App. Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin.
    [Customer] Tips to Manage the Marketer's Personalisation Dilemma
    Most marketers should choose extreme personalisation to provide the customer experience. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith.
    [Customer] 16 Questions to Ask Before Beginning a Brand Redesign Project
    9) What are you ideal customers' biggest pain points? While customer pain points can't all be completely solved by branding alone, it's important for agencies launching into a brand redesign to know what exactly their client's customers struggle with. Did you ever play the telephone game as a kid?
    [Customer] Understanding the Relationship Between SEO and SlideShare
    Organizations can develop custom forms, attach them to and promote specific presentations, and voila: leads. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. I absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. Today, we hear plenty of music reusing beats, tones, words, and complete songs.
    [Customer] How To Measure B2B Demand Generation
    I talked about the “ New Marketing Accountability &# before where I state my view that the ultimate measure of success for the full set of integrated marketing activities is Lifetime Value or how well marketing achieves the goal of getting and keeping customers … The Question: “What metrics do you recommend marketers use to track the success of their demand generation efforts?”. How to measure B2B Marketing. This question was asked recently on
    [Customer] Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot
    So Eloqua will continue to do what we’ve done best for ten years: maintain our maniacal focus on customer success, combining the industry’s most robust product with the deepest level of modern marketing expertise. by Joe Payne | Tweet this I never thought I’d be an industry pundit.
    [Customer] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Igneous Skis’ Story of the First Custom Ski Company. The “Igneous Skis” video functions as an extended origin story, describing how the founder was inspired to create “the first custom ski company” in Jackson Hole, Wyoming. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies.
    [Customer] Search Localization Changes Everything
    Therefore, developing your listing on that site, as well as encouraging your happy customers to review your business, will go far in improving your local search results. Over the last two years Google has been focusing their efforts on better matching searchers with businesses in their own geographic area through localized search results. This is partly out of consumer preference and partly as a result of increased use of mobile devices.
  • LEANDATA  |  SUNDAY, AUGUST 30, 2015
    [Customer] Account-Based Marketing: The Pathway to Revenue Nirvana
    You want me to build pipeline by going after less potential customers? It’s a combined effort all the way to the finish line, and right on through customer upsell and cross-sell, and on into customer education and renewal. Is Account-Based Marketing the Holy Grail to LeadGen Nirvana or just another black-box solution destined to cost a lot of money, distract marketing and just end up getting more bad leads to the sales department faster than ever before?
    [Customer] Who Should Write Your Corporate Social Media Policy?
    E) Customer Support. Customer support should have insights into workflow processes (e.g., When it comes to writing a social media policy , who should decide what goes into it? A) Marketing. B) Public Relations. C) Human Resources. D) Information Technology. F) Product Management. G) Legal. H) All of the above. The policy could end up looking very different, depending on the answer. After all, various functional groups each likely have very different views of what it should say.
    [Customer] Marketers Lead The Business
    As the buyer turns into a customer, it is marketing who own the entire lifecycle and can be consistently listening for cues. The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. In Boston, they did just that. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience? It’s not about getting louder, it’s about getting smarter.
    [Customer] Dispatch from CMW: Recapping Day One
    We’re about to get a whole lot of pressure to quit and go back to traditional marketing methods as we fall into the Trough — but the marketers who love content, who care about building real relationships with our buyers and customers, and who want to build stuff that matters, will stick through it and come out stronger. Content Strategy = Business Outcomes + Customer Satisfaction. This is my first year at CMW, and let me just say - these folks know how to run a conference.
    [Customer] 20 Signs Your Business Needs A Facelift
    If you can’t explain what your business is doing clearly and concisely, then it may be too complicated for customers and investors to support. If your company name is Tri-State Dog Groomers, then would your customers know that you also groom cats or provide boarding services? Make sure that your business name reflects the products and services that you offer so that customers know exactly what you’re all about. The wants and needs of customers change over time.
  • KAPOST  |  MONDAY, APRIL 10, 2017
    [Customer] Spring Clean Your Content: The Basics of a Quick & Dirty Content Audit
    Broken links, under-performing assets, changes in customer preferences, and content gaps happen even to the best of marketing teams. Prioritize content projects based on new customer purchase patterns. One of the biggest challenges for any B2B organization is sharing content that does not meet key needs for customers. Having a one-stop-shop featuring support information like FAQ’s for customers is a huge asset and provides a valuable service until it’s old and outdated.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Customer] How to Start a Lead Management Program in 9 Easy Steps
    It's clear from the beginning of your lead management planning how customers don't want to be marketed to today, but the success of your lead management program hinges on understanding how your customers do want to be marketed to. The contacts and content your customers and prospects receive should be based on behaviors they’ve exhibited, the passage of time, or both. and consider the cost per opportunity and cost per customer acquisition in the analysis.
    [Customer] Why Sales Should Care About What Marketing Is Doing To Grow Quality Pipeline Faster
    Third, the cost and resources to get customers into the sales cycle is flawed. I’m an avid believer of simplicity. Why make things more complex, if there is a better and more effective way of executing it? We all know marketing and sales teams never seemed to get along. But as a sales leader, it’s critical to change this. The main issue is that sales reps don’t know what programs marketers are running, and marketers don’t know why sales aren’t following up.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Customer] 5 Common Content Syndication Mistakes
    Some will allow custom qualifying questions (“What CRM software do you use?”) Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies.
    [Customer] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    4) Marketers on both sides of the pond agreed that converting customers and growing web traffic are the top two priorities for 2017. Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Customer] 7 Marketing Skills You Need to Get a Promotion
    Download these free infographic templates , customize one of them, and publish it to your blog. How many customers did your marketing efforts generate? Are you vying for a promotion? If so, you should make sure you''re doing everything you can to impress your boss. Whether you''re not as efficient as you could be during the day, or are having trouble hitting your numbers each month, there''s always room for improvement.
    [Customer] Top 10 Account-Based Marketing Moments from #RevSummit17
    Your customers know your product better than you do. In true ABM fashion, knowing your customers’ preferences (like cuddling adorable little dogs) helps to drive engagement through surprise and delight. To kick off Day 2, customer success guru Lincoln Murphy dropped some massive truth bombs about account-based marketing and the importance of taking a customer-first approach. Account-based marketing was “mega” at Revenue Summit 2017.
    [Customer] 5 Social Media Tips From A Digital Native
    That being said, many businesses want to be more social because it provides the unique opportunity to engage with mass audiences on a more personal level, which can help increase awareness, boost revenue, establish thought leadership, find quality talent or create stronger customer loyalty – all good things. By listening, conversing and sharing, businesses can better understand their customers, gather feedback and engage with the masses in a more personal way.
    [Customer] 2015 Sales Predictions
    This has to do with the customers need to quickly take action, their existing knowledge and margin/COS pressures. These Business Guidance recommendations could range from: improving the web site, providing adding customer service training, etc… None of these recommendations are related to additional products/services from the salesperson’s firm. 2015 Sales Predictions.
    [Customer] Thought Leadership Marketing in a Vertical Market
    Identify key contacts: Develop a detailed database for each vertical-industry prospect, customer and influencer organization. That means it’s especially important to refine and track the effectiveness of all sales plans, marketing materials, initiatives and events — and to monitor customer satisfaction as thoroughly as possible. . Learn how thought leadership marketing will impact your vertical market presence.
    [Customer] 7 Ways That Brands Can Leverage Instagram Stories
    Or you can ask them to send a message through Instagram to claim the offer, which would result in putting the customer in touch with the sales team. As a result, millions of customers flood its stores within the first few days a product launches, eager to be the first to purchase. Get real with customers. Personalize your brand by allowing customers to learn more about employees. Empower customers to drive your content through Instagram Stories.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Customer] How Much Do Your Leads Cost?
    Has a custom solution been agreed upon? Understand the price you are paying for your leads and then optimize. Document the cost per lead is the fourth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog in this series we discussed the need for marketing to be more accountable for driving revenue.
    [Customer] 5 Content Marketing Opportunities from the Travel Industry
    Qantas Airlines’ Travel Insider engages its upscale travel customer with stories that take them to places that feel exclusive and uncommon. Beyond offering useful, innovative products, brands that figure out how to provide what matters most to consumers through compelling stories will break through the noise and develop authentic connections with their customers. In content marketing, travel companies have an advantage over most other consumer categories.
    [Customer] 7 Ways to Find Epic Blog Writers for Your Site
    It’s not a secret anymore that creating quality content is a priority for any business willing to grow their blog and get more customers. Recent research shows that 61 % of clients are more likely to order products and services from companies that create custom content. If you keep track of the current marketing trends, you’ve already made a decision to produce engaging and useful content to attract new leads and boost your sales. Great!
    [Customer] The #1 Reason CEOs Should Care About Lead Generation
    It’s about uncovering pain points, gaining marketing intelligence, defining the needs of a prospect or company, and advancing the overall customer-business conversation. I often say that CEO’s don’t care about leads, they only care about revenue. Unfortunately, unless you, as the CEO of your company, start caring about leads you are going to lose revenue and miss your number. The corporate landscape has drastically changed to make businesses earn their audience's attention.
    [Customer] What Has The SnapApp Product Team Been Up To All Summer?
    To help you get a better handle on all the updates and changes, I will be hosting an exclusive webinar alongside our Senior Manager of Customer Success, Ali Noel, next Wednesday September 30th at 2pm. With our new advanced options, you can now customize lead form behavior for prospects you already have in your MAP database. The product team at SnapApp was really busy this summer. We had 4 major releases that introduced lots of great features and a brand new product.
    [Customer] New Year’s Resolutions for Your B2B Lead Generation Playbook
    Everybody is doing it, there’s too much noise, and customers are getting smarter at sifting and finding only what they want to see. Know Thy Customer. Now, more than ever before, you need to really know and understand your customer. Armed with insights you can actually use, start personalizing the most critical interactions customers have with your brand.
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