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  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Customer] How do you Develop and Communicate your Unique Business Benefits?
    Unfortunately most value messaging development efforts take a decidedly product-centric view of the derived benefits vs. customer perspective, and most efforts flat out miss key benefits that are important to specific stakeholders. One element of this framework is the Value Map, guiding the team to think about and categorize the benefits in customer-centric terms – around the challenges they are looking to solve and business benefits that are derived.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Customer] 6 Holiday Offers For Your Ecommerce Company That Don’t Include Discounts
    You should definitely give them more to choose from, but then give them better payment options, shipping selections, and even customer service outlets. If so, you’re probably losing a lot of customers at the checkout page. Above all, keep the promises you make, listen to your customers, and be completely honest. When it comes to discounts and coupons during the holiday season, it seems like everyone is doing it.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Customer] 7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions
    Pricing : StayClassy has a tiered pricing structure, including a 1-3% processing fee and a monthly platform fee ranging from $99-$199/month and customized pricing for their enterprise level package. With their focus on a platform tailored to the needs of the nonprofit, including customization and extensive reporting, they offer peer-to-peer fundraising pages, event fundraising and registration, and event ticketing with an integration with Eventbrite.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 23, 2013
    [Customer] How to Segment Your Target Market on Social Networks
    Let’s face it, we’re not going to be continuously relevant to everyone within our massive pool of current, past and potential customers. So, not only is segmentation helpful for moving customers through our various sales funnels, but its also necessary for survival. Today’s customers are equal parts mobile and social-media savvy. The power of social media segmentation is all about the platform your customer uses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 7, 2016
    [Customer] A balanced view of using Snapchat for marketing
    It is a fun and engaging way to entertain your customers through a new form of storytelling. Snapchat “filters” and geo-filters are custom stickers, frames, and images that can be put over your images or videos. Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason. There’s a serious “fear of missing out” factor here — Snapchat has become one of the most important social networks in the world.
  • BIZIBLE  |  FRIDAY, AUGUST 5, 2016
    [Customer] Don’t Recreate The Wheel. Here’s Your ABM Orchestration Template.
    Won Opportunity (Customer). Ready to get started with ABM but don’t know where to start? Maybe you’re just struggling to map out all the pieces that are required for an integrated ABM effort? Once you’ve decided that ABM is the right strategy for your organization, it can be tough to get the ball rolling. What role does the sales team have? What role does the marketing team have? What’s the timeline for executing your initiatives?
  • HUBSPOT  |  MONDAY, AUGUST 21, 2017
    [Customer] 29 LinkedIn Tips for Professional Networking, Business & Marketing
    1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. For detailed instructions on customizing your URL, click here. If you're a LinkedIn Business Solutions customer, you can learn how impactful your organic and paid LinkedIn content is with the Content Marketing Score and Trending Content resources.
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Customer] The Content Marketer’s Guide to Lead Generation
    Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. Conversely, holding all of your insights hostage until someone fills out a lead isn’t a great approach either.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Customer] Why Your Presentations Are Putting People to Sleep
    Sites like Canva can help you generate professional-looking visuals using your custom content. There are tons of websites you can visit to download custom fonts for free, like FontSquirrel or Google Fonts. We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. And that''s not really that surprising.
  • SNAPAPP  |  FRIDAY, SEPTEMBER 9, 2016
    [Customer] 5 Skills Every Demand Gen Marketer Should Master
    Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. They also consider how the technology will align and integrate with the tools they already use and how it will impact their customers.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Customer] 9 Essential Tips for Researching Your Next Content Campaign
    Consider interviewing some of your customers to find out more about who they are, why they bought your solution, and how they use it. If that’s not feasible, send customer surveys to people who have bought your products. Customer feedback will help you create content that is meaningful to your target audience – and more engaging. Coming up with a steady stream of ideas is par for the course for content and demand gen marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Customer] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    Similarly, the growth of marketing technologies has completely changed how organizations can efficiently deliver engagement marketing to prospects and customers. shared his maniacal focus on getting to know your own strengths and weaknesses, and understanding your audiences and customers. Author: Shyna Zhang Whew! What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. Why, you ask?
  • SCRIBBLELIVE  |  TUESDAY, MARCH 15, 2016
    [Customer] How Failing Fast is the Way to an Effective Social Media Strategy
    Iron out your objectives, build a strategy and be prepared to change at the drop of a dime to respond to your customers’ needs. For example, Whole Foods discovered that posting content about beautiful handmade soaps on Facebook often fizzles, says Natanya Anderson, Global Director of CRM, a social media and customer service. When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer] 5 Ways To Rethink Your Content Marketing Strategy
    Rely less on sponsored content and develop better home-grown content really to build a deeper relationship with your customers! Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order!
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Customer] Doing Quality Assurance Smarter … Fathom-Style
    And of course, we make sure there are no misspellings that your customers would catch! After you spend time creating custom landing pages that are optimized to convert, it would be tragic if you accidentally inserted a broken link. We QA the complete customer journey from email to landing page to ensure a seamless user experience. Every email links to your website or custom designed landing pages that are designed to convert your customers to leads.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Customer] Don’t make it so difficult to get directly in touch with you
    In telecom, the last mile refers “to the final leg of the telecommunications networks delivering communications connectivity to retail customers, the part that actually reaches the customer” where “the last mile is typically the speed bottleneck in communication networks.”
  • BIZNOLOGY  |  MONDAY, JUNE 9, 2014
    [Customer] Why your company can’t adopt marketing automation
    The technology team insists that these four bugs must be fixed or else customers will hate it. The beta customers insist that they need the product to be launched so that they can get the support they need inside their organization to roll it out. I was sitting there quietly in this meeting with a dozen other people, all trying to figure out why this company couldn’t roll out the expensive marketing automation suite that they bought.
  • GOLDEN SPIRAL  |  FRIDAY, DECEMBER 2, 2016
    [Customer] Introducing the New Digital Reasoning: “Power to Improve Your World”
    Since then, they have been successful in proving their value, securing substantial funding, and — most excitingly — building a base of excited customers who have been able to solve some of their most pressing business problems using the Synthesys platform. We began our relationship with Digital Reasoning in 2013 when they first decided to transition their cognitive computing tool, Synthesys, from the public to the private sector.
  • B2B MEMES  |  WEDNESDAY, OCTOBER 19, 2011
    [Customer] Swabbing the Decks of the Titanic: Why You Should Learn Programming
    And if it’s just you and WordPress, you’ll be better able to customize the code yourself to get the result you want. Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.”
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 7, 2016
    [Customer] Is Starbucks’ “Upstanders” Honest Digital Storytelling or a Marketing Stunt?
    In retail, for example, researchers found that fully connected consumers account for just 22 percent of consumers—yet they comprise 37 percent of revenue, spending on average twice as much as highly satisfied customers. Brands want satisfied customers, but the real growth driver is in stoking their emotions. Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR.
  • HUBSPOT  |  SUNDAY, OCTOBER 28, 2012
    [Customer] Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
    Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. You will see exactly what sort of impact blogging frequency had on these customers, at what number of Facebook Page likes these customers saw a significant boost in traffic to their website. Isn’t it scary how quickly the marketing world is moving these days? Search engines and social networks will roll out a new feature one week, then BOO!
  • KEO MARKETING  |  TUESDAY, MARCH 15, 2016
    [Customer] Content Firm Buys B2B Marketing Data Startup
    Downloadable content has always been a key part of content marketing—especially for B2B brands—but until now, there hasn’t been a way to see how potential customers are interacting with that content.”. Coleman noted that integrating Docalytics into the company’s existing software will “allow Contently customers to track engagement on downloadable content, thereby getting a deeper understanding of how well their content investment is paying off.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 14, 2014
    [Customer] The business case for SXSW Interactive
    I have met the most wonderful new friends who have become collaborators and customers. I have met the most wonderful new friends who have become collaborators and customers. I have attended SXSW for last five years and upon each return, lots of people ask me if it is really worth the time and expense. Perhaps this is on your mind too? Should you plan to attend SXSW next year? Here is an honest and personal perspective. First you should know a little about me.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Customer] 11 Free Sales Tools to Pump Up Your Pipeline
    It’s a free to use customer relationship management platform that tracks emails, stores contacts and companies, lets you manage deals, and integrates with their paid HubSpot Sales platform if you need a higher level of functionality. Include your Calendly link in emails, and prospects can see when you’re available, book meetings, and get automated reminders that you can customize. As a salesperson, you only get so many minutes in the day. We all do, really.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Customer] How Lead Scoring and Nurturing Work Together
    The very last thing you want to do is irritate your future customer … so you need to watch the cadence of your messaging and be aware of which stage of the buying cycle the prospect is in. The characteristics should map to attributes and activities of your most desirable customers. Clicking through to particular sections of your site, e.g. customer videos. Any outreach strategy can be overdone, including nurturing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 4, 2015
    [Customer] What Makes Top Company Blogs So Successful? [New Data]
    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. It provides platforms for excellent customer service and support. You can build more personable relationships with leads, customers, and influencers using social media. Anyone who runs a business blog knows how much of a challenge it is.
  • ENGAGIO  |  MONDAY, AUGUST 14, 2017
    [Customer] Sales Engagement Software Sucks – But Software isn’t to Blame
    There is technology on the market right now that will help sales and marketing teams expertly engage targets, nurture customer relationships and inspire harmony between both departments. The simple truth is that it’s difficult to master customization. Anyone who gets a look at tools like PlayMaker all understand how great it is – sales gets more control over the customer relationship, and marketing gets more control over what sales messaging and activities.
  • WEBBIQUITY  |  THURSDAY, MARCH 2, 2017
    [Customer] Book Review: DISCOVER Questions Get You Connected
    Today’s buyers have access to unprecedented levels of information: product specifications, pricing, customer reviews, competitive comparisons. In the age of empowered buyers, business is often won by the sales person who asks the best questions. Deb Calvert, president and founder of People First Productivity Solutions , has written the essential field guide for sales professionals who want to learn how to ask those questions.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2012
    [Customer] 5 Online Marketing Goals that Make (Dollars and) Sense
    Increase customer satisfaction by 20% in the next 12 months. No matter how you measure customer satisfaction, few things will increase your business results faster than ensuring your current customers are happy. Happy customers tend to buy more often and tend to tell their friends all about you (both on social sites and face-to-face).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 19, 2012
    [Customer] Why Marketing Automation and Inbound Marketing are BFFs
    by Jon Miller Inbound marketing is: The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads. At the same time, inbound marketing is a business process that works best when used in conjunction with marketing automation to turn inbound responders into qualified leads, opportunities, and customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [Customer] 5 Shared Traits Among Today’s B2B Buyers
    Positive customer experiences (in person and across digital channels) could very well lead to more business down the line. “Without a strategy, marketing is just stuff. The world has enough stuff, be intentional.”. I recently read this quote from Kurt Uhlir, and couldn’t agree more. As a marketer, before you can even think about a successful strategy, you must first identify and fully understand the target audience.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 24, 2013
    [Customer] 3 Tips to Help Content Marketers Understand Sales Cycles
    Simply posting a blog per day won’t amount to anything if you’re not taking your customers’ sales cycles into account and adjusting your marketing strategy accordingly. Once you understand the sales cycles for your potential customers, you must then create content to reach them at every crucial point. Without excellent middle-of-the-funnel offers, you’ll lose out on many of your mid-market customers and nearly all of your small business leads. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 3, 2013
    [Customer] The 3 Questions Every Email Marketer Should Answer: Holiday Edition
    If I am a long-time customer, I want that to be recognized in every email’s tone, content, and offer. If I’m going to give marketers my data, I want customization in return. Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Customer] The future of Twitter is as a protected essential public utility
    SF: If it does go away, how will that affect brands who do customer service on Twitter? This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Customer] 2016’s Most Prospected Companies By State
    DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies. No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well,
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Customer] Get Beyond Views: 3 Metrics That'll Help You Prove Video ROI
    If you''re a HubSpot customer, I have great news for you. Regardless of whether you''re a HubSpot customer or not, you need to be able to gauge the effectiveness of the videos that you create, and this means paying attention to video metrics. With the proper metrics and tools, you''ll keep your leads and customers happy and engaged, and your marketing and sales teams successful. In the world of video marketing, there are lots of things you can measure. You can measure views.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 24, 2013
    [Customer] The Doctor Will See You Now: Lessons For Marketers From The Healthcare Technology Industry
    We use custom content, personalization, extensive testing and tracking to effectively market to doctors, scale our revenue engine and steadily wrestle America’s healthcare system online. Using the dynamic content functionality of our marketing automation solution, we created a “basic track” that customizes emails based on interest, which is self identified in the first email by a whitepaper download.
  • HUBSPOT  |  WEDNESDAY, AUGUST 15, 2012
    [Customer] How to Easily Create Professional-Looking CTAs in PowerPoint [Tutorial]
    CTAs are the gateways to lead generation, propelling prospects through the marketing funnel on the pathway to becoming customers. If you're interested in branding your CTA or using a custom image, the steps are similar to creating a custom button. It's no wonder why we regularly emphasize the importance of using calls-to-action (CTAs) in marketing.
  • KAON  |  THURSDAY, AUGUST 4, 2016
    [Customer] Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo
    The images below show Kaon’s customers utilizing their applications at the event on touch screens and mobile devices. Philadelphia, Pennsylvania – As the leading event for laboratory medicine worldwide, the 68th AACC Annual Scientific Meeting & Clinical Lab Expo is the place where breakthrough innovations in clinical testing and patient care are introduced to the healthcare world.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 17, 2016
    [Customer] Blockchain, or how everything will change
    Moving parts of the ecosystems we try to build could use blockchain’s secure, virtually tamper-proof distributed ledger technology and automation capability to provide the platforms needed to bring sharing economy opportunities to address customers needs and expectations. Blockchain proponents say it will revolutionize many industries   —   again. We’ve seen it before in smartphones, the cloud, and digital disruption.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Customer] Why this is the most difficult (and fun!) time to be in marketing
    And yet, there is not a single day that I’m not grateful to be in this profession, Without customers, there is no business. One reason I am differentiated as a marketing consultant and writer is that I’m old … it helps me connect the dots between decades and generations, between trends and fads. That’s my story and I’m sticking to it!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Customer] Marketing and Finance: A Match Made in Heaven!
    We work with the Customer Success Team to address important objectives like customer satisfaction, product usage and cross-sell initiatives. Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization.
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [Customer] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    The Frugalnomics Survival Guide is a best practices roadmap, designed for B2B marketing, sales leadership, and enablement professionals, to help transition customer conversations and engagements from product pitches to selling with value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Customer] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    Social media is not only a customer communication-specific marketing strategy. While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Customer] 5 Things Marketers Need to Know About Gen Z
    Over the past year, Facebook has launched customer support and content chatbots , acquired face-swapping app MSQRD , and introduced live-streaming video product Facebook Live. Brands that routinely target Gen Z, like Gillette and McDonald’s , are investing in VR experiences already, but another course of action for companies is to offer branded Google Cardboard headsets along with their custom VR experience. “How do I talk to Gen Z?”
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Customer] 4 Holiday Social Campaigns That Win & Why
    While the passengers were flying, a team of employees at their destination ran to the store to purchase everything and when the customers arrived, they were pleasantly surprised when everything they asked for was unloaded at baggage claim. The increase in customer sentiment and brand recognition that it drove was priceless. Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Customer] Should You Market to Pain or Persona?
    Basically, products and services exist to answer the needs, challenges and desires of customers. I just had an interesting conversation about campaign targeting with a really smart client. We were discussing the best way not only to attract prospects, but also to set up a lead nurturing campaign that will convert the largest number possible into paying clients. The technical definition of persona is “the way you present yourself to the world.”
  • GREAT B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Customer] B2B Marketing: Do This, Don’t Do That
    Quality content is a magnet to attract customers, prospects and partners. The secret sauce in marketing is to give prospects what they do want, and stop giving them what they don’t want. Easy enough to say but how do you accomplish this. First, the top three things that you should start doing, or do more of if you are already doing these things: Resolve to become a “branded authority”.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Customer] The Growth Show: How Shopify Grew 10X in 3 Years
    How they''ve found unique opportunities to delight customers. “When you call it a marketing team, no one knows for sure what you''re supposed to do. But when you call it a growth team, everyone knows exactly what the goal is and what you need to do everyday. Craig Miller. On this episode of The Growth Show , HubSpot’s Mike Volpe and Meghan Keaney Anderson sit down with Craig Miller , Chief Marketing Officer at Shopify.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Customer] Blogging for SEO: How to Write Blogs that Rank on Page One
    If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching. Choose a topic that will emotionally resonate with your potential customers and their needs, desires or pains. Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2?
  • WRITING ON THE WEB  |  SUNDAY, MAY 10, 2015
    [Customer] How Authentic is Your Blog Writing?… And,How Do You Write Authentically?
    One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic. All the data shows that people prefer doing business with authentic brands and authentic professionals. But how authentic is your blog writing? Do you sound authentic? And, how do you write authentically, anyway?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [Customer] B2B Marketing: 6 essentials for testing your teleprospecting
    Customer Connection: Does your entire marketing process connect to your customers’ motivations? Landing Page Optimization: Addressing customer anxiety. Tweet For years, marketers have been testing messages on emails, websites and pay-per-click ads to determine which ones drive the most sales. At MECLABS, we’ve made this a science and have even patented a Conversion Heuristic to analyze the process.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Customer] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
    Adding one-to-one personalization to the experience empowers marketers and sales reps to stand out by speaking to customers as individuals and truly personalizing their message. Video on its own is a powerful medium to engage potential customers, and adding personalization to video can drive even better results.”. Sales teams can also auto-generate personalized videos for targeted prospects and customers with the click of a button from right within Salesforce. “We
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [Customer] The Complete Display Ads Overview For B2B Marketers
    This is especially important for B2B marketers who need to understand the customer journey through a long sales cycle. Use AdWords customer match. When you upload an email list to AdWords and create a custom audience group to target your display ads. Display advertising is a bit of a mystery. You’re paying for impressions and clicks on sites you don’t own.
  • SALESFUSION  |  FRIDAY, MARCH 21, 2014
    [Customer] Creating a Lead Generation Model
    When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Customer] 40 million people can’t be wrong — The secrets of viral
    Scheduling posts that go out into the void will not propel you to social success: failing to engage with your customers in the social space will ultimately hurt your business. By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. In it, he chronicled his journey from early viral sensation to creating a respected media channel boasting 40 million unique visitors.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Customer] Best Twitter Tips, Tools and Tactics of 2011
    The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Customer] Starting a New Blog?6 Things a Business Blog Must Have
    Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer. Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 27, 2012
    [Customer] Case study: Medical practice increases revenue, conversions through content strategy
    Lisa faces an extraordinary marketing challenge — engage customers with a medical practice, which of course is surrounded by patient privacy issues. About a year ago, I introduced you to Lisa Reath, who is the business/marketing manager for a nearby medical clinic. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to discuss in a public sort of way.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2011
    [Customer] Ways B2B Marketers can Obtain Consent to Adhere to New EU Privacy Laws
    On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I watched our customers and partners share their answers, but personally I was left with even more questions. I spent hours trying to understand everything that was happening, and piece together how these changes would impact my marketing, the marketing of our customers, and even how it would change how companies like Google and Omniture did business abroad.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 23, 2017
    [Customer] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    Customer service interactions are increasing on Twitter. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter. The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information.
  • DISCOVERORG  |  THURSDAY, MAY 12, 2016
    [Customer] 5 Books & Blogs That Will Make You Better at Inside Sales
    2) The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson. This is the person who brings a unique perspective to the table, pushing back against a customer’s demands, reshaping their expectations, and creating change that leads to greater sales results and customer loyalty.
  • TOMORROW PEOPLE  |  FRIDAY, NOVEMBER 18, 2011
    [Customer] Why SEO Is About More Than Just Keywords
    Instead, start by looking at the keywords and phrases your customers are using. SEO: Much more than just keywords. SEO is now a well known aspect of marketing. The rise and rise of search engines and the growth of the internet mean that companies are keen to get in on the act. But while SEO is well recognised as a valuable source of revenue and reputation, a lot of business-owners and marketers still overlook the all-important detail in achieving results from SEO marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Customer] 20 Awesome Homepage Examples to Inspire Your Next Redesign
    Flint Boutique specializes in designing custom wedding invitations and stationery, wedding favors, etc. The custom design elements set it apart from others and the continuous side scrolling aspect makes it an interesting experience for visitors. A few weeks ago, we published a blog article featuring 15 examples of brilliant homepage design. And man was it popular! Not even a full three weeks later, the article has already attracted more than 36,000 views.
  • THE ROI GUY  |  FRIDAY, APRIL 5, 2013
    [Customer] How can you Be Provocative without being Arrogant?
    Yet even though your customers seem to be uber-independent, the need for consultative help has never been higher, or perceived as more valuable. In this “Do more with less” economy, your customers have less resources than ever to transcend the day-to-day firefighting and proactively uncover and work on important issues.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Customer] The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.
    Would it be a good idea to send it to customers and prospects? Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. I was able to engage with existing customers that had been distant for a while. It wasn''t until late afternoon on April Fool''s Day when I came up with the idea for an epic prank. No, not covering a colleague''s desk with Post-It notes or planting staplers in Jell-O.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Customer] Can Media Companies Still Charge Readers For Their Content?
    Incentivizing subscriptions and maintaining a paywall has become increasingly difficult; consumers are flocking to free sources of premium content, leaving publishers with a core of loyal customers and few new prospects. will have a steep uphill battle to win over new customers. Once you know what your customer wants, the next step is figuring out how to translate those needs into content offers that eventually drive subscriptions.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Customer] Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
    Customers can now publish an “Infer: Profiles (Short)” field directly into Salesforce for each published profile from the Infer Profile Management Platform. We’re excited to share all of our newest product features and updates in greater detail below for our August 2016 release: New Salesforce Reporting Package.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 4, 2016
    [Customer] 3 Important Trends Retailers Must Know
    The use of Bluetooth Low Energy (BLE) transmissions can be used in-store to determine the mobile devices’ physical location, track customers, and trigger an action like a check-in on social media, or a push notification. This allows retailers the ability to personalize a customer’s experience as well as gather insights. As customers and the modern marketplace continue to grow, so can your business. Good news for retailers!
  • VIEWPOINT  |  TUESDAY, OCTOBER 2, 2012
    [Customer] B2B Lead Generation: The Best of PowerViews
    Click to start video at this point —In commenting on the balance between outbound marketing and inbound marketing and noting that 70% of leads will be inbound-originated by 2015, Tony says that B2B sales and marketing leaders need to accept the reality that “many of your buyers and your customers are looking at and collecting information about you long before they’re ever going to engage with you.”.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 2, 2012
    [Customer] Who Sells More: The Quiet Rep, or The Aggressive Rep?
    When your sales reps regularly deal with customers for renewals and upsell opportunities, an aggressive sales rep may overstep the boundaries of the customer relationship. Every customer will react differently to a specific tone of voice. No matter how formulaic your hiring strategy, one question comes up time and again: does this candidate have the personality to be a sales representative? It’s a good question to ask, but what is a sales personality, exactly?
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Customer] How to Make the Most of Marketing Nation 2017
    Start thinking about how engaging with your customers and prospects can raise the lifetime value of your customer and build lasting relationships. Customer centricity is key. You can also select your sessions by topic: Account-Based Marketing, Alignment, Analytics, Career Growth, Content Marketing, Customer Experience, Data Management, Digital Transformation, Marketing Trends, Marketo Best Practices, and Personalization. Marketing Nation Summit is just a few days away.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Customer] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    The customer doesn’t think in campaigns. But their process really puts the customer or the audience at the center of everything that they’re thinking about, which has the same principles as content. What does our customer want? What does our customer care about? Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?”
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Customer] When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
    We use it here to help HubSpot customers , and for good reason -- 73% of customer service managers say that support inquiries are becoming more complex. I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Customer] Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration
    Collaboration surely is not just about having a “kumbaya” moment with your colleagues over in marketing and sales – or, for that matter, in IT, product development, finance, or customer support. We take this same philosophy when working with our customers. For example, as part of the marketing automation and RPM implementation process, we strongly advocate that customers adopt a much more transparent and collaborative approach among their revenue-related departments and functions.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Customer] How Experiential Marketing Works: 7 Enlightening Tips
    According to a CMO magazine article on the topic, experiential marketing “is a mutually beneficial interaction between customer and brand in an authentically branded engagement.”. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages. Maybe that’s why 58% of customer experience experts say that simplifying products and processes should be a business priority.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Customer] The Somewhat Surprising State of Online Advertising [New Data]
    If you have a network of leads, customers, and partners eager to create content for you, you're probably tickled pink! A social media interaction is just one step in the process or becoming a life-long customer! Online advertising. What do you think of it? Annoying? Effective? Come a long way? Waste of money? Don't even notice it? And when you're answering, are you answering as a marketer, or as a consumer? Or (gasp) both? Some of us do fall into both buckets, after all.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 17, 2016
    [Customer] Better Business Blogs: Correct Those Broken Links
    And a frustrated visitor is an unhappy customer. Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Customer] 3 Reasons Why Your Webinars Suck
    If you put in the work to deliver a high-quality presentation that answers your audience’s questions or addresses their pain points, you’re well on your way to satisfying a future customer. Webinars are one of the best, most cost-effective tools a marketer can exercise. Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Customer] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    I see this all the time; marketing departments are quick to jump on the bandwagon before thinking to themselves, first if their customers are actually using that network and second if they have the content and bandwidth to make it truly successful. My rule of thumb, stick to what you know you can do well and your customers respond to. #2 #1 Biting off more than you can chew.
  • MODERN MARKETING  |  SATURDAY, OCTOBER 26, 2013
    [Customer] Are Marketing Automation Skills Fruitful for High-Level Job Seekers? [CHART]
    Oracle Eloqua recently announced the acquisition of Compendium , a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers’ lifecycle. by Andrew Stivelman | Tweet this Back in August 2012, my colleague Egan Cheung wrote an analysis in a Chart of the Week using a LinkedIn search to prove how valuable Eloqua skills can be in obtaining a job promotion.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 20, 2006
    [Customer] 'Big Ideas' Must Be Rigorously Measured
    Last Friday, I clipped a BusinessWeek ( www.businessweek.com ) article that listed a “set of integrated business disciplines” that create “exemplary customer experiences”. The disciplines include customer-facing “moments of truth”, well articulated brand values, close integration of technology and people, “co-creation” of experiences with customers, and an “ecosystem approach” to encompass all related products and services.
  • LEADERSHIP  |  FRIDAY, JULY 8, 2016
    [Customer] Learn From 6 Apps That Are Nailing Personalized Push
    Personalized marketing is tailored to an individual customer’s personal journey with a brand and their stage in the buying cycle, using data analysis and digital technologies to craft timely messages and offers. Really great personalization can create a deep and positive relationship between a customer and a brand, and it’s a trend that isn’t going away anytime soon. I’ve talked before in this blog about the power of personalization in B2B lead generation.
  • TERMINUS  |  WEDNESDAY, JULY 26, 2017
    [Customer] New from Terminus: Measure Account Website Engagement with Visitor ID
    The addition of Account-Based Visitor ID allows marketers to see which target accounts are engaging with a high degree of accuracy,” said Kristen Wendel, Senior Director of Marketing Operations at LeanKit , a longtime Terminus customer, and SiriusDecisions ABM Program of the Year winner. “It Visitor ID allows our customers to know if their ABM campaigns and efforts are working with a high level of accuracy.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Customer] 15 Inspiring Examples of Small Business Branding
    Tenth Muse creates custom perfumes from natural, sustainably sourced ingredients, and their packaging and promotional materials elegantly "combine[s] clarity and beauty with intrigue and mystery.". Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2016
    [Customer] Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains
    According to Neustar's FAQs of New TLDs list , "new Brand TLDs offer a unique and significant opportunity to drive brand affinity, build trust, enhance security, and engage customers." customer.brand” is a customer-centric initiative that can help brands create advocacy-generating experiences. Brands can leverage new Brand TLD technology to power customer engagement, motivate peer influence, and harness customer intelligence data.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Customer] The 10 Best B2B Videos
    Other winners included: Salesforce.com, which took home the Grand Prize for How to Use Online Video for B2B Marketing and also collected awards in the categories of Best Customer Service Video ( Service Cloud Demo ) and Best Video Explaining a New Concept ( Chatter Overview Demo ). Zuora’s quick hitting customer testimonials were also applauded for being the Best Customer Testimonial and Best Video Under One Minute. by Joe Chernov | Tweet this.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2011
    [Customer] #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty - [link]
    The combined social media expertise of @HubSpot + @oneforty will benefit all of our customers, @bhalligan said. Today @HubSpot acquired @oneforty, a social media marketing company based in Cambridge, MA. Hub140 - [link] Tweet This. Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. Hub140 Tweet This.@oneforty oneforty created a directory of social media applications and the social media marketing tool SocialBase. Hub140 Tweet This.
  • LEANDATA  |  TUESDAY, MAY 2, 2017
    [Customer] Sales Ops + Marketing Ops = Revenue Ops
    The concept is essentially a merging of the Sales Ops and Marketing Ops roles into a single team that focuses on the entire buyer’s journey — from lead creation all the way through to the satisfaction of existing customers. This will result in greater focus on what truly matters: customer revenue and lifetime value.”. Business Operations. Marketing Operations. Sales Operations.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Customer] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    7) You can create your own custom YouTube URL. You can actually create a custom URL, which you can base on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website. Important Note: Before you do this, make sure you're positive this is the custom URL you want -- because once it's approved, you can't request to change it, nor can you transfer it to someone else.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Customer] 10 Tips for Getting Long-Term Traffic to Your Content
    HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you're a HubSpot customer, you can export data from your Sources Report to determine which day is best for traffic. If you use Google analytics, you can set up a custom report to figure this out, too. Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 12, 2012
    [Customer] Anyone with a New Idea is a Crank Until the Idea Succeeds
    According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 3, 2012
    [Customer] Email and Spam – The Two That Shouldn’t Tango
    Your subject line should grab the attention of your potential customer so keep it professional, creative, and avoid words that contain the evident “sales pitch.” Lastly, be sure to include your business’ information in your emails (if they can visit your site, the more trust you build with them), the more information you provide about your company, the more credibility you build with your customers. by Ravali Ravulapati.
  • ANNUITAS  |  MONDAY, FEBRUARY 28, 2011
    [Customer] Don’t Limit Your Nurturing
    y ou should concentrate your efforts on the middle of the pyramid, on prospects that were referred to you by a trusted source – ideally your own satisfied customers – as well as prospects who have developed a relationship with your brand but have not yet purchased, and those who consider you to be a recognized expert in the field. Instead, I believe the case can be made to nurture at every stage of the funnel (initial contact, MQL, SAL, SQL and Customer).
  • MLT CREATIVE  |  WEDNESDAY, AUGUST 10, 2011
    [Customer] A Crash Course in Conversion Optimization, Part II
    Here are a few issues that can hinder customer experience, and are thus worthy of reviewing on your own site: Relevance issues: What keywords did customers use to find you? And review the pages that get the least views; those pages may not be as relevant to customers, and thus may be deterring them from spending more time on the site. Value issues : Why should your customers do business with you? Multiple customers: Remember, your customers are not the same.
  • MODERN MARKETING  |  MONDAY, JUNE 20, 2011
    [Customer] The 7 B2B Sins of Social Media Ignorance
    ROI arrives in the form brand advocates, engaged customers, leads generated and carving out a thought leadership role in your industry. Listening to the conversations your customers and prospects are having about your brand online will provide valuable feedback. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 24, 2014
    [Customer] Marketing Strategy: 3 steps to help optimize website user experience
    Crafting your hypothesis on customer behavior is also where you truly start to bridge the gap between intuition and data-driven insight and then turn that insight into goal-oriented action. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Customer] Industy Analyst Extraordinaire Jeremiah Owyang Discusses Social and the Changing Consumer
    by Jason Miller Jeremiah Owyang is an Industry Analyst on Customer Strategy and a Partner at Altimeter Group. One big topic of discussion during our interview was the changing customer. You have to do brand monitoring, survey your customers and determine their social behavior. He is the author of the top blog Web Strategist and is an expert on how companies can connect with their consumers using a variety of online tactics.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Customer] B2B Social Media Marketing -- Does It Work?
    Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures. Are you a Search Engine Watch Member? |
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Customer] 6 Questions to Ask Before Hiring a Freelance Graphic Designer
    Ideally, they’ll already be familiar with your company or will have interacted with you as a customer in the past. When a graphic designer has a page of their portfolio website dedicated to testimonials or keeps an offline copy of positive reviews they've received from past clients, it tells you their customers are happy with their results and willing to publicly vouch for them. Hiring the wrong freelance graphic designer can make or break your brand or marketing objectives.
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