[Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. on your understanding of a real customer and their real needs. • values and get on with just putting good content out there for customers.
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. on your understanding of a real customer and their real needs. • values and get on with just putting good content out there for customers.
    [Customer] B2B Marketing Trends for 2016
    And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. on your understanding of a real customer and their real needs. • values and get on with just putting good content out there for customers.
    [Customer] Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
    Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality
    [Customer] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all
    [Customer] Guidance on Improving the Customer Experience with Sales Apps
    Henry was a featured guest on “Improve the Customer Experience with Sales Apps,” which is part of the Connected Leaders webinar series hosted by the Salesforce AppExchange. As an example, LeanData’s ability to streamline the lead routing process resulted in a 20-percent increase in sales activities as well as a 40-percent improvement in customer meetings. View “Improve the Customer Experience with Sales Apps” webinar here.
    [Customer] Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?
    Customer service and education: You want to help customers use your product more effectively. A video won’t impact brand awareness if it’s made to educate existing customers. Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month’s column focuses on a topic that no one’s talking about: video marketing. What’s that?
    [Customer] Marketing Teams Struggle to Deliver ‘Reasonable’ Number of Qualified Sales Opportunities
    Further, just 50 percent of sales team members claimed that their marketing teams understand their target customers. However, 68 percent of B2B marketers believe that they fully understand their organization’s customers, representing further disconnect. B2B marketers strive to deliver new sales opportunities to their organizations, but new research suggests that some of them are missing the mark.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Customer] Solving the 9 Most Common Marketing Problems With Interactive Content
    Every day, marketers face new challenges that are unique to their companies and customers. In doing this, you can gather new lead insights that can help you tailor future marketing and sales efforts down the road and convert those customers you thought you’d lost for good. . When your funnel is inefficient, you’ve created a self-defeating cycle that never really results in leads converting to customers.
    [Customer] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. AdWords Customer Match. This insures a high match rate with your customer list that will continue to grow as the use of Google accounts further expands.
    [Customer] PPC V Influencer Marketing; Clicks V Sales
    Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and lose sight of your business objectives or what your competitors are doing. Customers choose to consume influencers’ content.
    [Customer] Google Ads Continue to Have Problems, and Brands Are Hitting Pause
    Keep in mind that when it comes to advertising, you’re the customer and deserve the best service possible. Despite filters you set up to avoid such a circumstance, your recent video ads have popped up in the wrong place: right before video content created by a competitor. Not only does your company have a policy against directly pitting their ads against competing content, but the filters set up for Google ads were supposed to avoid exactly this situation. Your boss is outraged.
    [Customer] The case for customer reactivation
    As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The facts are clear: we know that it costs far less to reactivate a dormant customer than to acquire an entirely new one; we know that recent activity is a powerful indicator of customer lifetime value; and we know that investments in retention marketing deliver the highest ROI of any strategy.
    [Customer] The Truth about Cold Email
    That’s why so many of our customers execute successful email campaigns with our data while avoiding reputational issues, using tools that do permit cold email, such as Marketo, Act-on, Outreach, and Tellwise. What is spam? What is a cold email? And when is my email against the law? I have gathered from speaking with our sales team here at DiscoverOrg that there is a lot of confusion surrounding these questions.
    [Customer] Live From The Marketing Nation: Day 3 – ABM, Content Marketing, and Leadership
    Principle insights are basic, but hard to reach truths about what your customer really wants. Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.
    [Customer] 5 Insider Tips to Get a Demo That’s Actually Useful
    Based on my experience in talking hundreds of customers through this process, I’d like to explain how you can use 5 simple steps to make sure the sales demo you receive is a valuable exercise that will help you pick the best platform for your team. If you take the time to explain your goals to the salesperson, they’ll be able to craft a custom demo that will answer your questions, address your pain points and give you clear differentiators for your eventual decision.
    [Customer] Research shows we may be at the end of the startup era
    National cellular providers can spare customers the complexity and expense of roaming charges. By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property. There is nothing really stopping Facebook (or the apps they own like Instagram, Messenger, or WhatsApp) from copying anything they do.
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Customer] Want Better Marketing Automation Results? Think Outside the Inbox
    You can use all these same tools to retain your existing customers, too. Of course, marketing automation shouldn’t stop once someone becomes a customer, either. Marketing automation is fantastic for building loyalty, whether it’s through win-back campaigns, cross-sells and upsells, or referring new customers. It’s particularly important for existing customers, who kind of expect you to know their information already.
    [Customer] The 10 Best Customer Service and Customer Engagement Platforms
    The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other. Customer Service Management Tools. Customer Engagement Platforms. 43: The 10 Best Customer Service and Customer Engagement Platforms.
    [Customer] Single customer view creating double vision for CMO’s
    Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation
    [Customer] Observations from the 2017 Marketo Summit
    The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. CEO Lucas made a compelling argument in the opening keynote that prospective customers want “quality, not volume” in the content and messaging they see from vendors. ABM acceptance is now a given, but to deliver on the technology’s promise, companies like Marketo and Engagio (and their partners , ahem) will need to help those customers execute.
    [Customer] Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World
    While these are important, this is all just part of the “land” phase: closing new customers. What often goes overlooked is the importance of the “expand” phase—doing marketing to existing customers to make sure that more people on the customer side are actively using and getting value from your product or service. If you are doing customer marketing, it’s important to be able to accurately measure that, too.
    [Customer] The Difference Between Distributed Marketing & Multi-Level Marketing
    Simply put, it’s a system that provides corporately approved brand communications to local marketing or sales professionals, and allows them to customize content catered to the needs of their local environment. Automated marketing programs make it easy for sales teams by doing all the heavy lifting — all they have to do is opt in and supply local customization preferences.
    [Customer] The Extraordinary Effectiveness of SMS Coupons [Infographic]
    The best way to determine whether a campaign is a success or a failure is whether the investment in it was recouped from new or existing customers. Choosing the correct medium is key to running a successful marketing campaign. Some channels are proven successes and others are repeatedly shown to be dead ends. For instance, the days of the printed mail coupon are numbered, with an average peak redemption rate of less than 5%.
    [Customer] 96% of Marketers Agree Personalization Improves Customer Relationships
    Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences. The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. About 88 percent of respondents also assume that their customers have come to expect a personalized experience.
    [Customer] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They have demonstrated their ability to create fiercely loyal customers who have become brand advocates and driving revenue within their organization. For these Marketers, mobile is the platform of choice for the majority of their customers. Last night was.
    [Customer] Marketing Automation and B2B Lead Generation Services
    Create precise definitions to describe the prospects as they move through the sales funnel as well as after they become customers and are subject to follow-up. Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion.
    [Customer] A Marketing Fitness Plan to Improve Your Content Strategy
    As your customers change, so should your marketing strategy. Producing content that breaks the mold helps you create conversations with your customers and prospects. A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle.
    [Customer] 4 benefits of using emojis in email subject lines
    It is sometimes hard for companies to convey emotion or find that emotional connection with customers, emojis can show the lighter side. Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates. However, emojis can be that sure thing if they are done right.
    [Customer] Cisco shares their marketing stack with 39 marketing technologies
    It’s customer-centric with the customer literally at the center of their diagram. ” The circles are divided into four segments, (1) customer, (2) partner, (3) seller, and (4) data & ops. The first three illuminate how different marketing technologies support direct and indirect engagements with customers.
  • HG DATA  |  WEDNESDAY, APRIL 26, 2017
    [Customer] When it Comes to Choosing Data Vendors, Buyer Beware
    Even if there were 60 million market-ready corporate records, your ideal customer profile is exponentially smaller, isn’t it? If you’re currently buying B2B business or contact records for the go-to-market functions of your company, be forewarned – the old poker saying of “if you don’t see the sucker at the table, it’s you” might apply. As I’ve written about on multiple occasions, most companies under invest in data.
    [Customer] The epidemic in B2B sales prospecting
    Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale. Sometimes this is called a system or platform sale.
  • ACT-ON  |  WEDNESDAY, APRIL 26, 2017
    [Customer] Marketing Automation for the New Buyer’s Journey
    Take a close look at how your best customers make buying decisions. These three steps are the foundation for building a marketing and sales engine that is centered on your customers – not your teams or products. You’ll be well positioned to dive head first into the digital age and attract modern buyers with this customer-centered approach.
  • EMEDIA  |  WEDNESDAY, APRIL 26, 2017
    [Customer] Marketing Automation: Tips For Ensuring Top-of-Funnel (and Full Funnel) Success
    B2B personas will help you customize your messaging and offers so they are tailored to their unique pain points and decision-making capabilities. Target Marketing Based on Your Customer’s Markets. (Back by Popular Demand). Editor’s Note: Most marketing automation users never stop trying to optimize their systems to produce more Sales-Ready Leads.
    [Customer] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Win the Heart and Mind of Your Customer. These brands were featured because they have won the mind of the customer and therefore are icons. Winning the mind of the customer sounds easy enough for these icons, but what does it mean for us and our brands? Great storytelling goes beyond the data to build a bond with a customer. For many years marketers ran the show and customers listened.
  • KAPOST  |  TUESDAY, APRIL 25, 2017
    [Customer] The Business Value of Content Marketing [Webinar]
    Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice, and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization.
  • THE ROI GUY  |  TUESDAY, APRIL 25, 2017
    [Customer] Gartner: The Importance of Value, not just Benefits
    The research shows that “contextual explanations of value delivery must be part of a salesperson’s arsenal”, and needs to be weaved into the content and tools they use to articulate value, develop compelling and credible business cases, and with today’s “decision by committee”, arm customer champions with the right content as well.
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Customer] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    Now that B2B sales and marketing teams are banding together to do account-based marketing (ABM) and turn best-fit accounts into customers , the approach to content is shifting. If a lead belongs to an account that fit your ideal customer profile (ICP) , you can add their company to your list of target accounts and begin using ABM technology to expand your reach to other decision-makers.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Customer] 5 Signs the Gap Between Sales and Marketing is Closing
    Communication, data collection, customer overview, marketing campaigns, customer follow-up and many other processes have been modernized thanks to digital technologies. This is the beauty of online marketing, it has so many possibilities that it allows marketing and sales teams to venture out of their everyday territory in order to accelerate the customer acquisition process.
    [Customer] The Rise of the APAC Modern CMO
    ” My response: Put your customer first and create a seamless journey. To succeed, marketers will need the most complete view they can create for the customer journey — that means collecting, organising and analyzing data from anywhere they can find it, whether they own and control it or it belongs to a third party. As such, they’ve readily adopted cloud-based services resulting in a customer shift on how, when and why they purchase.
    [Customer] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Time and time again, regardless of the business and its goals, Lookalike custom audiences tend to perform exceptionally well, if not the best, out of all other audiences. Facebook Lookalike custom audiences take a contact email list you upload and creates a new audience based on your list that is similar to the people on it. Customers – Lookalike.
  • INFER  |  TUESDAY, APRIL 25, 2017
    [Customer] Getting Started with Machine Learning: 3 Things Marketers Need to Know
    Chatbots are more efficiently routing people to services and quickly answering customer questions 24/7, as well as creating new ways for business people to interact with their company’s data. B2B enterprises and consumer companies alike are experimenting with these conversational user interfaces, which use NLP to recognize speech patterns, essentially mirror a human, and (hopefully) create better customer experiences.
    [Customer] VerticalResponse named a Top 3 email marketing solution
    And the feeling is mutual — everyone here at VR headquarters is honored to have so many great customers. This score was measured by the total number of software users and customers combined with social media presence. “With 600,000 customers and 1 million users, VerticalResponse was able to land in the Top 3.” We know it’s not polite to brag, but today we have good reason to pat ourselves on the back.
    [Customer] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    Premature investments, failure to understand customers’ needs, and overly optimistic revenue projections are all common business missteps with disastrous consequences. Some information is so sensational that it gets passed around regardless of the truth: The amount of tryptophan in a Thanksgiving turkey is enough to make people sleepy. Humans only use 10% of their brains. Jimmy Hoffa is buried under Giants Stadium.
    [Customer] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. New Customer Expectations. The audience was amped when Marketo CEO, Steve Lucas, took the stage and jumped into his TED-style talk describing the new world of communication and customer expectations. You need to give your whole organization the tools, training, and content to engage with your customers.
    [Customer] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    We all say it’s better to retain an existing customer than acquire a new one. By Jay Acunzo, {grow} Community Member. TL;DR—Influencer marketing is a big and growing trend, but few organizations are reaping the biggest possible rewards of the approach. Let’s reset our thinking, so we can improve our results. W hen a new trend starts careening towards ubiquity, the pundits beat their blogs for blood—declaring victors in a battle they imagine is real: “Email is dead. Social media won!”. “It’s
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Customer] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. 1) Finding Customers. But for small businesses that aren't a household name, finding customers can be particularly difficult. How to Fix It: Finding customers starts with figuring how who your ideal customer actually is.
    [Customer] 5 Content Marketing Hacks To Attract A Property Investor Audience
    If you’ve never heard the phrase, content marketing is the act of creating valuable free content with the aim of drawing in new customers. Content marketing is a modern marketing technique enabled by the web which everyone is talking about. Content marketing is big and now is the best time ever to really push this […]. The post 5 Content Marketing Hacks To Attract A Property Investor Audience appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Customer] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. We needed a lower cost solution to bringing in new customers. Marketing, engineering, customer support and the executives of Proven all participate, driving towards the same goal of accumulating 20 points. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Customer] The Benefits of Retargeting for B2B
    Imagine being top of mind and front and center with your customers on a regular basis. From a branding perspective, we’re serving very top-of-funnel content in the ads, and we’re really just trying to make sure that [potential customers] recognize and think of Act-On when considering marketing automation. A great example is a campaign we just recently tested on customers. An Interview with Act-On Software Marketers.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Customer] 7 Steps to Documenting a Content Marketing Strategy That Works
    Are you preparing to use content so your marketing team can generate leads and attract new customers? I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. Don’t worry, that’s not what this is.
    [Customer] The 16 Best Sites for Free Stock Photos and Videos
    No worries—there are numerous free and low-cost photo editing tools available that enable you to add layers, apply effects, overlay text, and make other enhancements to customize images. There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. They can help with SEO. Visuals increase views on average by 94%.
  • ENGAGIO  |  MONDAY, APRIL 24, 2017
    [Customer] Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM
    Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD). They’re the leader of the shuttle test team responsible for directing all flight crew, orbiter, external tank/solid rocket booster and ground support testing in the shuttle launch countdown. Their boss, the Launch Director, determines whether the mission is a go/no go.
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Customer] 2017 Marketing Statistics, Trends & Data – The Ultimate List of Marketing Stats
    Only 39% of marketing executives say they are able to understand their customers’ cross-device behaviors. One-third of people use their smartphone as their primary device to access the internet. HubSpot, 2016). 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. Google, 2016). 34% of online retail purchases now happen on mobile devices. Google, 2016). 35% of smartphone users check their phone more than 50 times per day.
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Customer] The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
    The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. The post The Top 8 B2B Customer Marketing Trends in 2017 [Infographic] appeared first on Opentopic.
  • VIDYARD  |  MONDAY, APRIL 24, 2017
    [Customer] Hey Drift! You Forgot About Video!
    New advances in personalized video technology make it easy to customize a single video for multiple industries, companies, or even individual people. And messaging is a great way to get them where they need to be to move from prospect to customer. Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand.
    [Customer] Expert Interview Series: Amina Waters of Pusher on Improving Customers App Experiences in Real Time
    Amina Waters is Head of Marketing at Pusher, the leader in realtime technologies and developer tools. We recently checked in with Amina to learn more about what businesses should be doing to create more effective apps more efficiently. Here’s what she shared: Can you tell us about the mission behind Pusher? How are you hoping […]. Data Quality Management
    [Customer] Email Marketing and the Reality About ISP Mediation
    At that point, the ISP will typically halt any mediation moving forward and potentially treat that customer with more scrutiny in the future. After all, the main goal of any ISP is to provide a good customer experience for their users. These ISPs want to see the sender strategize to ensure that their users are going to be receiving the type of customer experience they signed up for when initially opting in to that sender’s email marketing program.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Customer] 30 fascinating facts about organic vs paid social media
    34% of small businesses use social media to engage and converse with customers. Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. Is one more effective than the other?
    [Customer] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    Thus, as Business2Community explores, businesses structure their channels and departments to align with customer engagement. Consider their “Think,” “Do,” and “Feel” marketing slices that deal with, respectively, tech and analytics, content and lead production, and customer engagement. Customers, Those Pesky Creatures. This could change the way your teams work and approach customers.
  • PUREB2B  |  MONDAY, APRIL 24, 2017
    [Customer] How to Effectively Manage Your Contacts List
    Make lifelong customers by considering that their needs today may be different from their needs 10 years from now. Here are a few ways marketers can segment their emails by customer behavior: Last Website Activity: Keep track of your browsing behavior to determine interests. Send out targeted emails featuring products that are priced within the customer’s purchase or product browsing history. Buying Frequency: Does your customer buy weekly, monthly, or annually?
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Customer] 8 How-To Videos We Love (and Why)
    I’m not alone here, either -- 4X as many customers would prefer to watch a video about a product, rather than read about it. Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.
    [Customer] It’s Time For Marketing That Matters
    Our customers are rewriting the rules on how they engage with brands, media, content, and each other. We live in a time of tremendous innovation, massive disruption, and constant change. As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. But often our companies, executives, […]. The post It’s Time For Marketing That Matters appeared first on Marketing Insider Group. Marketing Strategy
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Customer] Need an Edge? Do A Content Marketing Competitive Analysis
    We get so focused on our competitors, sometimes we forget about their customers. Those customers are, after all, potential prospects. Setting up a listening station can help you understand those customers better. It can be very interested to learn what your competitors’ customers think of them. For example: Are there particular features of your competitors’ services that their customers really love? Do their customers have a common gripe about the company?
  • OPENTOPIC  |  MONDAY, APRIL 24, 2017
    [Customer] The Top 8 B2B Customer Marketing Trends in 2017 [Infographic]
    The first quarter of 2017 is already past, and it’s brought with it continued evolution of the customer marketing process. For clarity, customer marketing refers to the set of activities that aims to drive retention, loyalty, advocacy, growth and community participation with your current customers. The post The Top 8 B2B Customer Marketing Trends in 2017 [Infographic] appeared first on Sia With Watson By Opentopic
    [Customer] Connect With the Experts at #ModernCX
    Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event. In his tenure, he has had the pleasure of witnessing first-time customer attendees grow into Platinum-level sponsors. Preston Jones - The newest member of the Wizard Bar, Preston joined Oracle as a Senior Principal Consultant mere months ago, but boasts extensive product experience as a DMP customer.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Customer] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    Finally, you’ll want to ensure that you customize your tone to your audience as well as to each channel’s unique presence while still maintaining a strong brand voice. Missed our webinar? Check it out now and learn how to engage millennials with a modern, comprehensive digital media plan. The digital age has revolutionized healthcare. It is now easier than ever to make appointments, monitor your own health with apps, and even receive healthcare online.
  • KAPOST  |  FRIDAY, APRIL 21, 2017
    [Customer] The Value of ABM Goes Beyond Marketing
    Even if we say we’re putting the customer front and center, usually we’re not really walking the talk. But in most of these conversations, the customer becomes the equivalent of a wanted poster. Our customers have shown high engagement with these content assets; what can we create to continue the story or fill in the gaps to help them solve this problem? ” By its very nature, ABM makes the account and customer the North Star that guides all decisions.
  • THE ROI GUY  |  FRIDAY, APRIL 21, 2017
    [Customer] Three Value Perspectives: Business, Functional and Personal
    This can include customer experience and performance improvements, process optimization, time savings and risk / error reductions. I recently had the pleasure of interviewing Nancy Maluso, Research Director from the analyst firm Sirius Decisions in our webcast” What a Buyer Wants, What a Seller Needs. In the session, Nancy and I discussed the importance of value storytelling and quantification and its correlation to sales effectiveness.
    [Customer] How to Use Your Data to Make Your Brand Sticky
    There was a time in the early years of big data marketing in which marketers and salespeople alike drooled over the impact of big data on customer acquisition. For salespeople, big data meant better qualified leads. Better leads equaled higher conversions and quicker sales cycles, which opened the door for more productivity. For marketers, big […]. Big Data Marketing
    [Customer] Everything You Need to Know About AdTech & MarTech in 4 Sessions
    There are a lot of ways to define who your customers are. The smarty-pantses over at Deloitte Digital and Google Cloud are going to give us a look at how the definition of your customer and even yourself changes from minute to minute and location to location, in an amazing Ted Talk-style session on marketing sciences and—everyone’s favorite buzzword—machine learning. Author: Marissa Lyman Bolder , better , and BIGGER than ever before.
    [Customer] Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson
    For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. The key to growing a business today is not building an app or getting new social media followers. The key is […]. The post Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Customer] The Art of Creating Curated Content
    This initiative ties in perfectly with the use of curated content, as the company can elevate the voices of experts in their relative niches while providing customers with great, informative material. Specifically, in B2B influencer marketing, we will see companies plan campaigns that include influencer content and offers that help both lead gen and demand gen in the customer journey.”. What’s your plan for engaging with your customers?”.
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Customer] Using Buyer Intent to Drive Your Marketing Efforts
    And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. Nowadays, it’s about how well you can deliver what your target market wants in terms of communication, products, and customer service. This is the customer-centered approach that businesses and organizations aim for. Customer Touch Points.
    [Customer] When Leads Get Left Behind
    More than 57 percent of respondents expressed doubts that their lead workflow allows them to create an ideal customer experience. In other words, they’re finding it a challenge to make sure the right person at their company is responding to a customer with the best information. Here’s a statistic that should grab the attention of data-driven marketers. But fair warning. This particular piece of data likely will drive them absolutely crazy.
    [Customer] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Content, on the other hand, is proving to be a more customer-friendly option. ” The result is content that builds trust, which is key for finance brands hoping to develop relationships with loyal customers during a highly competitive time. Rather than tuck customer-friendly content away in a corner of the website, firms are seeing the value of making content the first stop in the customer journey. Tracking the customer journey through the funnel is also key.
  • FATHOM  |  THURSDAY, APRIL 20, 2017
    [Customer] How to Make the Most of Marketing Nation 2017
    Start thinking about how engaging with your customers and prospects can raise the lifetime value of your customer and build lasting relationships. Customer centricity is key. You can also select your sessions by topic: Account-Based Marketing, Alignment, Analytics, Career Growth, Content Marketing, Customer Experience, Data Management, Digital Transformation, Marketing Trends, Marketo Best Practices, and Personalization. Marketing Nation Summit is just a few days away.
    [Customer] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Be Where Your Customer Is. Through many challenges that marketers face, one is discovering customers' needs, behavior and customs. Of course we certainly can manage to know our model based customer.
    [Customer] Should You Re-Evaluate the Role of Your Customer Success Managers?
    The following post was authored by Julia Wilson, a veteran Customer Success Manager at InsideView. Customer Success Thought Leadership Account Managers CSMs customer churn customer success customers success managers increase customer retention reduce customer churnOver the last decade we’ve seen a significant shift in how B2B buyers want to consume products and services.
    [Customer] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    For example, you can build a custom mobile campaign dashboard, which can be designed to showcase only the analytics you care about. The 2017 digital marketing buzzword of the year is mobile SEO. And everyone is wondering how to utilize it. How do we capture the mobile market? How do we use mobile as a competitive advantage? How do we do mobile?
    [Customer] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. It could entail adding their opinion on the state of the industry or changes in legislation; offering assistance to potential customers or adding their two cents into a trending hashtags and debates.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Customer] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    The Facebook Frames Studio lets anyone design custom frames to surround their profile pictures or other pictures taken with the Facebook camera. You can create custom frames for events and communities or make public frames for anyone on Facebook to use. There are over 100,000 monthly active Messenger bots, and they're changing the way businesses communicate with prospects and customers.
    [Customer] Sales Management Thought Leadership:  efficient effectiveness
    Sales Management Thought Leadership: efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon my upcoming vacation next week it could lend more credibility. Last year I had to catch two planes and a ferry to end up on an island in the Caribbean, while that sounds somewhat easy, it took planning and preparation. Taking a vacation for me becomes a big project for a variety of reasons-but mainly it’s time to unplug and “breathe fresh air”.
    [Customer] How to use customer data to develop marketing insights
    Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just like big businesses. A small business can gain insight into customer behavior and buying preferences which can improve marketing communication. Before we start, you may be wondering if collecting customer data is in any way illegal.
    [Customer] Passion Play: Inside Enterprise’s Content Marketing Strategy
    When producing the film, Broughton says that they hadn’t originally intended for it to be a documentary, but he thought the content was so fascinating that his customers would be delighted to see a 30-minute film. Without sticking to definite business boundaries, “Enterprise” could start to stand for anything, such as a luxury travel company that solves its customers’ mobility issues.
    [Customer] A New Generation of Marketing Metrics & the ROI of Better Data
    DiscoverOrg’s features let users define their ideal customer profile , find lookalike lists of prospects, and rank those prospects based on likelihood to buy today. Consumer trust and loyalty erode when segmentation is based on old data; for example, sending the wrong message to an existing customer. As customers engage and come to expect this kind of next-gen digital marketing, companies with outdated or skimpy data can’t possibly be competitive in the digital space.
    [Customer] Marketing technology may never consolidate (but that’s a good thing)
    And new technologies such as customer data platforms (CDPs) and integration-platform-as-a-service (iPaaS) providers are emerging as platform-like alternatives. They’re motivated by the virtuous cycle that successful platforms can achieve: a large ecosystem attracts more customers, and more customers attract a larger ecosystem. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja.
    [Customer] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation. No other company in the industry offers as many ways to reach prospects, customers, and partners as Lead Liaison does with their powerful combination of offline marketing and digital marketing capabilities. We’ve trimmed the fat to give our clients the simplicity they need to carry out day-to-day customer relationship management tasks.
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Customer] 5 Tips for Building a High-Performance Marketing Plan
    As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Two core pieces of technology are available to today’s modern marketer – the marketing automation platform (MAP) and the customer relationship management (CRM) system. We asked our Act-On customers and prospects to tell us their key performance indicators (KPIs) for each stage of the journey.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Customer] 24 Growth Hacks to Try Today
    It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. 8) Find your most talkative customers. We’re not talking about the folks who could spend an hour explaining breakfast -- we mean the customers who are the most active on social media. That includes embedding them in your web content, like using tweets from happy customers as social proof.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Customer] What Marketing Communications Should You Personalize?
    Every customer is different. We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. If you run an e-commerce and online shopping websites, you can personalize offers according to the customer’s account details and shopping history.
    [Customer] Stop Promoting Mediocrity: How You Think About Sending Emails May Be Wrong
    Customization is NOT Personalization. “How many touches does it take to get a reply from a prospect?”. Sales reps and marketers constantly ask this question. Scour the internet, from blogs to reports to studies, this is what you’ll find: the average number it takes to get a reply ranges from 7 (the industry’s consensus a few years ago) to 17 (yes, I found that in a real report). That’s a pretty wide range.
  • EMEDIA  |  WEDNESDAY, APRIL 19, 2017
    [Customer] 3 Channels We’ll Still Talk About in 5 Years
    How can you plan a customer journey across digital channels when you have to make judicious use of your team’s time? You need to reach your prospects where they are now, but you also need to plan for where customers are likely to be in a few years. Bearing that in mind, here are a few channels you need to include in your omni-channel strategy, not only because your customers are there now but also because they’ll stay there for the next few years. Email.
    [Customer] Here's Why Airlines Treat Customers Poorly
    Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. The chief finding of the study, which is that the executives rated technology as by far their largest obstacle to improving customer experience. This is not an excuse for treating customers poorly but it does explain how easily airline leaders can focus on other concerns. customer experience leadership
    [Customer] Insights on Outbound Conference in Atlanta
    Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. On April 13, 2017, I attended the #OutBound conference in Atlanta, GA. Remarkably, despite the road destruction in downtown Atlanta, everyone got there on time – about 400 attendees.
    [Customer] The 6 Most Important Social Media Trends of 2017
    Sprinklr, perhaps the biggest player, recently rebranded itself as a “customer experience cloud.” ” The move, which is a reflection of the increasing importance of customer experience, demonstrates how marketers are viewing social media as more than just content distribution channels. The emphasis is becoming about software that can manage relationships with customers. Social media—once a competitive, dynamic space—has gotten predictable.
    [Customer] An Infographic Guide To Marketo Summit 2017
    Attend the following sessions to learn about account-based marketing, creating a unique customer experience, and marketing measurement and planning. These sessions include customers and partners, many of whom champion connecting marketing to revenue. Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. To help you with this we created an infographic guide to Marketo Summit.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Customer] 3 Ways to Make the Most of Your Marketo Summit Experience
    Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing. Why: The digital landscape has evolved, forever changing customer buying habits. The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
    [Customer] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    Retargeting is reactive, meaning it cannot target potential customers who don’t visit your website, causing you to miss out on a large percentage of your potential buyers. Terminus does not charge a margin on media spend, so we’re not incentivized to drive up our customers’ ad spend. Terminus’ focus on accounts allows marketers to measure success and media spend based an account’s progress to becoming a customer. What is Retargeting?
    [Customer] The Case for B2B Marketing on LinkedIn [Infographic]
    LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective.
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