• COMPUTER MARKET RESEARCH  |  FRIDAY, JULY 21, 2017
    [Customer] How to Structure your Market Development Funds for Digital Marketing
    Many vendors argue that programs which feature market development funds are in a world of flux, and partners (with limited digital marketing experience) are struggling to adjust to end-customer’s transformative demands. The End-Customer Evolution. Jim Lecinski, Google, Vice President, Americas Customers Solutions. As a vendor, you want to ensure that your partner’s customers are finding and acquiring the information they seek via a multitude of digital verticals.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JULY 18, 2017
    [Customer] Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
    Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, JULY 18, 2017
    [Customer] The Rise of the Customer Marketer
    Explore the changes taking place in customer marketing from the perspective of customer marketers themselves
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Customer] Why It’s Time to Rebuild Traditional Marketing Teams
    According to Salesforce’s 2017 “State of Marketing” report, “Over the past 12–18 months, 61 percent of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy.” ” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill.
  • SHARPSPRING  |  FRIDAY, JULY 21, 2017
    [Customer] The Marketing Automation Terms You Need to Know
    A buyer persona is a hypothetical customer made up of common attributes typically seen in real buyers. Based on real data, personas reflect who customers are, what drives their behavior, and how, when and why they buy certain things. Inbound marketing is a strategy marketers use to pull potential customers into a company’s marketing funnel. The metaphor of a funnel is used to describe the decrease in numbers of potential customers that occurs at each step of the process.
  • BIZNOLOGY  |  FRIDAY, JULY 21, 2017
    [Customer] SEO for site acquisitions
    It’s critical to plan this out so you don’t lose customers. First, create a paid search campaign ensure you are in-market for those important keywords your customers are using. It’s also important to create a custom 404 (file not found), containing links to relevant content. The last thing you want is for a potential customer to find you in Google, click your link—only to see an error page. Considering an acquisition? What’s your strategy with the acquired domain?
  • MODERN MARKETING  |  FRIDAY, JULY 21, 2017
    [Customer] 3 Ways Marketing Ops Can Improve Your Planning Process
    At Allocadia we use the SiriusDecisions Campaign Framework and so do many of our customers including National Instruments. Nurturing leads is one of the most critical ways to improve sales and build customer loyalty. “I can’t wait for planning season to start!” ” said no marketer ever. Let’s be real, for marketers, planning season can be a grind.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Customer] How to use Video in your Email Marketing Campaigns
    If their friend’s contact information isn’t stored in your marketing automation or customer relationship management system, you’ll want to make sure there’s some way for this new contact to put up their hand and request more information. It’s perfect for quickly sharing a video voicemail with a potential customer, putting together a walk-through to answer a support inquiry , or sending out a CEO update or internal news to your team.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Customer] What Happens When You Make Gated Content Free?
    After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Customers. From there, we were able to identify a list of between 20-30 offers that had the highest potential for adaptation from PDF to site pages, and prioritized them based according to SEO performance, SEO potential, and lead-to-customer ratios. Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil.
  • KEO MARKETING  |  THURSDAY, JULY 20, 2017
    [Customer] Outbound vs. Inbound Marketing? What You Should Know
    Outbound marketing is about pushing messages to potential customers. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more. These inundated audiences cannot keep up with all the messages coming at them. When a company’s prospects are not experiencing their ads and content, the company will miss out on valuable sales.
  • INFLUITIVE B2B  |  THURSDAY, JULY 20, 2017
    [Customer] Developer Advocacy: Why Brands Must Go Deeper Than Developer Evangelism
    This is the third post in a developer relations and advocacy series. In my previous posts, I touched on the concept of developer advocacy—AKA turning developers into brand advocates. In this post, I’ll cover how developer advocates are different from developer evangelists, and where growing a community of advocates (and shifting the mindset of your.
  • HINGE MARKETING  |  THURSDAY, JULY 20, 2017
    [Customer] Competitive Differentiation: A Playbook for Winning in a Congested Marketplace
    If you claim to have the best customer service in the industry, you better have a remarkable system in place to produce that level of service, some powerful client stories to tell and eye-popping statistics about the results you delivered. I talk with professional services clients every day, and I hear a lot of confusion and anxiety around the concept of differentiation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 20, 2017
    [Customer] Report: Customers Challenge Marketers to Deliver Omni-Channel Experiences
    Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? The “Customer in Context” report from the CMO Council found that 47 percent of customers engage with businesses across several platforms, and 42 percent like to mix it up depending on where they are or what they want. Customers are defining which channel is important at different stages of their journey.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Customer] Video Success Starts with a Strong Video Strategy
    Most businesses are investing in video as a way to improve marketing and sales performance and deliver a better customer experience. This usually aligns back up to higher order business goals, whether it’s increasing brand awareness, generating more leads in pipeline, increasing customer retention, or maybe a mix of all of those. Customer testimonials, product demos, and so on. They are customer testimonials.
  • BIZNOLOGY  |  THURSDAY, JULY 20, 2017
    [Customer] Millennials are finally taking action in brand support
    Instead, they see parties as brands which they can choose or ignore, and would rather have the world customized to their preferences instead of a system that demands they vote for an all-or-nothing bundle of election promises, which looks uninviting to them. Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 20, 2017
    [Customer] Improve your email marketing with automation [webinar]
    Automated email campaigns can promote your brand or products, create awareness, launch a product or service, re-engage customers, educate readers, or onboard new customers. After that work is complete, the automated series delivers campaigns to customers’ inboxes automatically, reducing the work required to send each email. Spend less time reaching more customers.
  • MODERN MARKETING  |  THURSDAY, JULY 20, 2017
    [Customer] When It Comes To Customer Experience, More Is More
    Customer experience is the perception the customer has of your brand. A customer experience is not purely shaped by the transaction of a customer buying a muffin. What is the experience of the customer purchasing the product? Do they smile at the customer? Is the transaction easy or painful for the customer? A customer experience is not simply one transaction — a customer experience is defined by much more than that.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Customer] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 20, 2017
    [Customer] Empathetic Marketing: How To Connect With Your Customers
    The post Empathetic Marketing: How To Connect With Your Customers appeared first on the B2B Lead Blog. The post Empathetic Marketing: How To Connect With Your Customers appeared first on Marketing Insider Group. Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JULY 20, 2017
    [Customer] How to Build a B2B Marketing Team
    Business Leadership Marketing Analyst Relations B2B Marketing Customer Experience CX digital marketing Email Jascha Kaykas-Wolff Jason Lemkin Sales Operations SEO Tom Pick WebbiquityJuly 20, 2017 by Tom Pick One of the most critical aspects of creating a roadmap for business growth is staff planning. Other than cash flow analysis, it may be the most. read more.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Customer] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. Corroborating Cost Per Lead with Customer Value. If you're spending more on average for leads than is customary for your industry, you may also want to take a look at the value of your customers. Again per Hubspot, calculating customer value is outwardly simple.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Customer] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    If you don't customize video length for each platform, then you're not fully catering to your audience. When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play. Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have.
  • ENGAGIO  |  WEDNESDAY, JULY 19, 2017
    [Customer] Building a World-Class ABM Program with Marketing Orchestration
    At Engagio, we’re always testing new tools, tactics, and strategies for helping marketers be more effective and deliver a great customer experience. It’s about coordinating interactions across Marketing, Sales, and Customer Success for every stage of the customer experience. We’ve learned some valuable things along the way, from creating a strong culture to building a great product to executing world-class Account Based Marketing.
  • KEO MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Customer] Trends in Outbound and Inbound Marketing for 2017
    With marketing automation, you can automatically retarget potential customers through display ads, timely emails at certain points of the sales process, and get in contact with prospects as soon as they download a case study, white paper, or e-book. Prospects and customers want to receive messages that are relevant to them and not meant for a general audience. Customized by channel.
  • KAPOST  |  WEDNESDAY, JULY 19, 2017
    [Customer] Customer Marketing: 7 Tips For Gaining Better Customer Feedback
    Customer feedback might seem like just a “nice-to-have” marketing asset, but it’s one of the most powerful tools B2Bs use in effective customer marketing. The post Customer Marketing: 7 Tips For Gaining Better Customer Feedback appeared first on Kapost Content Marketing Blog. Customer Experience Marketing Strategy
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Customer] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    For people like us, live events are some of the only times we interact with our colleagues, peers, competitors, and even customers face-to-face. . Engage with customers? . If you’re an event organizer, consider having a custom app built for the event. . Make sure to provide your audience – whether that’s event attendees or your own customers – with communication channels so they can talk about the event with you. .
  • INFLUITIVE B2B  |  WEDNESDAY, JULY 19, 2017
    [Customer] Launching An Advocacy Program Part 8: Finding Inspiration
    This is the eighth post in a series about launching a customer advocacy program. Advocate Marketing 101 advocacy program advocate marketing advocate marketing 101 customer advocacy customer advocacy program finding inspiration improving advocacy launching an advocacy program level up your advocate marketing gameThe latest post in the series described how to determine which facet of your program to focus on: reach or relationship.
  • LEAD LIAISON  |  WEDNESDAY, JULY 19, 2017
    [Customer] Reviews Matter
    On the other side of the spectrum, 22% of customers are bound to give up purchasing a product after reading just one negative review, so the impact is huge. If a little work is put into effective review management and customer satisfaction, then businesses throughout the world will be able to yield larger profits, and experience more popularity, both online, but also offline.
  • BIZNOLOGY  |  WEDNESDAY, JULY 19, 2017
    [Customer] How to build your social selling system with LinkedIn and Twitter
    Begin regularly sharing and engaging with content that is relevant to prospects and customers. It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 19, 2017
    [Customer] Top Tips For Successful Community Building on Twitter
    Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Twitter Lists is your best tool to easily monitor conversations, segment and nurture engaged users, and follow customers and brands. When you’re part of a Twitter chat , it’s the perfect opportunity to not only engage with customers and prospects, but you can create the perfect setting for peer-to-peer engagement.
  • KAON  |  WEDNESDAY, JULY 19, 2017
    [Customer] Cisco Shows Why Augmented Reality Isn’t Just for Games
    We just mentioned one; with your full product catalog in 3D Kaon AR®, there is no need to ship products to shows or customer sites. A customer or prospect is able to see the product in physical space as if it were there, with the added bonus of having access to every one of your products — not just the select few you were able to send or bring. Pokémon Go brought the concept of augmented reality — or AR for short — into the mainstream… well, reality.
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Customer] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. Originally built to help sales professionals stand out and connect with customers in a more personal way, the expanding community has found countless new ways to use video messages to communicate, educate and share ideas.
  • HUBSPOT  |  WEDNESDAY, JULY 19, 2017
    [Customer] Why Your Design of Experiments Is Probably Wrong
    The data you collect from experiments helps you answer questions -- and those answers give you context around the customer journey. Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Customer] 50 Ways to Use Video Messaging to Make Business Personal Again
    Whether it’s for onboarding new employees, sharing the latest executive message, or connecting with customers in a more personal way, the adoption of video messaging is growing exponentially as the tools to enable it become more accessible – and free – and as more Video Natives enter the workforce. Originally built to help sales professionals stand out and connect with more customers, the ViewedIt community has found countless new ways to communicate with video messaging.
  • HG DATA  |  TUESDAY, JULY 18, 2017
    [Customer] Target Your B2B Display Ads More Effectively with HG Audience
    HG Audience segments allow B2B marketers to hyper-target prospective customers or entire market categories with online advertising based on the installed technologies and other business needs and conditions tracked by HG Data. Our customers use HG Audience segments to: Conquest, attack, and displace competitive technologies and services. Customer Quote.
  • TERMINUS  |  TUESDAY, JULY 18, 2017
    [Customer] Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
    Now, savvy marketing and sales teams are shifting to account-based marketing (ABM) in order to turn their best-fit accounts into customers. Customer Marketing Plays. The goal of upsell and cross-sell campaigns is to increase the average contract value of your current customer base. This play requires close collaboration between your marketing, sales, and customer success teams. Customer Advocacy.
  • KEO MARKETING  |  TUESDAY, JULY 18, 2017
    [Customer] Why You Need Digital Marketing Experts
    Otherwise, you risk falling behind, becoming out of sync with your customers, and failing to secure sales. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
  • MODERN MARKETING  |  TUESDAY, JULY 18, 2017
    [Customer] CMOs - A High Level View
    " Here's some highlights: The digital shift both elevated and complicated the role of the Chief Marketing Officer, with an increasing focus on aspects such as differentiating the customer experience and fostering stronger, more loyal customer relationships, much of which is built on the underlying foundation of connecting marketing with the organization as a whole, rather than maintaining marketing as a stand-alone, isolated function.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Customer] Welcome to the Business-to-Human (B2H) Movement
    This was the “get a badge and move into ACME CORP headquarters and sell to that one customer for the rest of your life” era. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. Without that investment in the achievement of our customers, we wouldn’t have been able to create demand for our product, plain and simple. This post was originally published on Upshot.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 18, 2017
    [Customer] Add Advisory Boards to Your Sales Team
    Client Advisory Boards A Client Advisory Board — which typically includes five to seven current clients — can provide insights into customer needs from the customer perspective. We recommend that you select not only your “pet” clients, but a cross-section of your customers. Chances are that prospects in your region will recognize some of your board members, and they’re also likely to be impressed with your commitment to the customer experience.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 18, 2017
    [Customer] 4 landing pages every smart retailer uses
    Email marketing is a powerful tool for driving customers to your website. But many businesses make the mistake of dropping customers onto outdated, irrelevant or ineffective webpages that don’t persuade visitors to take action. Landing pages are one of the most effective ways to convert leads into customers. Once there, customers learn more about the product, choose a color and make a purchase, all on one easy-to-navigate page.
  • OKTOPOST  |  TUESDAY, JULY 18, 2017
    [Customer] 5 Ways to Hook Your Sales Team on Employee Advocacy
    No one understands or relates to your prospects and customers better than sales. Sales are the most important members of your employee advocacy program. Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. A tool which helps them close more opportunities or draw in prospects. That being … Employee Advocacy Social Selling
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Customer] Marketers: This Is Why We Can’t Have Nice Things
    We start to solve for our own goals, instead of our customers’. Before content, if you were a marketer you were primarily using email and advertising to gain prospective customers. They should be triggered, whenever possible by the customer , not the company. Messaging is customer driven. It can be completely custom. Let’s give our prospects and customer exactly what they need and nothing more. The next evolution of marketing is upon us.
  • CONTENT STANDARD  |  TUESDAY, JULY 18, 2017
    [Customer] How Macy’s Plans to Save Itself (Spoiler: It’s With Marketing)
    Its IT department is known for consistently working on mobile apps and tools to improve in-store operations, and the company has even explored how artificial intelligence might improve its efforts to win the favor of customers. Lennox has a multipronged strategy designed to retain existing customers while bringing in new shoppers, with a particular focus on younger consumers. The Customer Retention Problem.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Customer] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If your sales team is having trouble closing leads and making the sale, you might want to make a customer case study or testimonial video. Here's a testimonial video featuring happy, successful customers -- talking specifically about why they chose our product. If your customer success team is having trouble retaining and delighting customers, you might want to make a how-to video first. After all, customers are your best advocates.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 18, 2017
    [Customer] The State of Social Media Influencer Marketing in 2017
    Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. You must have […]. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Social Media influencer marketing influencers marketing
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Customer] Make Your Students Successful with Oracle
    Customer ExperienceGartner recently recognized the importance of student experience in their April 2017 report, “The Future of the Student Experience is Personal.” ” Higher education institutions need to help students succeed, and a personalized and integrated student experience is one of the key ways to do so. The CIOs of the higher education institutions are standing up and taking notice, too.
  • THE POINT  |  MONDAY, JULY 17, 2017
    [Customer] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    IMPACT : Find creative ways to source, and leverage, reviews and recommendations for your product; for example: TechValidate , a “customer content creation platform” that helps companies generate fact-based case studies and other customer evidence for use in marketing. Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.
  • ENGAGIO  |  MONDAY, JULY 17, 2017
    [Customer] The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM
    It’s time to explore the Won Sales Analysis and reverse engineer your best existing customers to find more of them. Target account selection isn’t just a job for marketing – you must get buy-in and sign-off from your Sales and Customer Success counterparts. It takes the collective wisdom of your entire customer-facing team to effectively conduct the Won Sales Analysis. Go through specific stages of the customer journey and uncover to uncover key pieces of information.
  • TELEVERDE  |  MONDAY, JULY 17, 2017
    [Customer] AI Has Its Place – And It’s Not Going To Replace Your Contact Center Rep
    As a company that operates sales and marketing services programs for clients on a global scale, we know first-hand that potential exists for AI to help transform a contact center into a more efficient, better-performing customer experience. So, we don’t see that AI is going to take over for the qualified customer service agent or inside sales person anytime soon. Televerde Insights Agent AI artificial intelligence Contact Center Customer Expiereince Customer Services Service Agent
  • BIZIBLE  |  MONDAY, JULY 17, 2017
    [Customer] How Marketing Can Move The Dial On Down-Funnel Metrics
    On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Sales dinners, involving both prospects and customers, are a great way to facilitate in-person connections with multiple people and multiple perspectives. If your product truly delights customers, they’ll be happy to share.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 17, 2017
    [Customer] What’s your story? It’s your most important sales weapon.
    The most important thing to know about your sales story is that it ’s more about your customers than your company. You’ll start to see how self-focused most information is and how little real meaning it has to the customer. Offerings – This is what you do: the services, solutions, or products for which you bill customers. This provides solid reasons why you are the best choice to address the customer’s issues, as listed in the first part of the story.
  • REACHFORCE  |  MONDAY, JULY 17, 2017
    [Customer] 8 Use Cases for Predictive Analytics in Marketing
    If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before. Whether you have yet to dip your toe in the predictive analytics pool or are already experimenting with using […]. Marketing Analytics predictive analytics
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Customer] Read this article before you start a social media program
    From a sales-marketing-business-development perspective, the ultimate goal is usually to increase revenue—to secure new customers or clients. Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info.
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Customer] The Big and Small ‘T’ In Digital Marketing Transformation
    Multiple definitions exist of the term such as that given by Altimeter Group : The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle. " After advising over one hundred and fifty customers of the Oracle Marketing Cloud, it is clear that simply investing in a particular technology that has transformative potential is not enough. Customer Experience
  • MODERN MARKETING  |  MONDAY, JULY 17, 2017
    [Customer] The Big and Small ‘T’ In Digital Marketing Transformation
    Multiple definitions exist of the term such as that given by Altimeter Group : The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touchpoint in the customer experience lifecycle. " After advising over one hundred and fifty customers of the Oracle Marketing Cloud, it is clear that simply investing in a particular technology that has transformative potential is not enough. Customer Experience
  • CONTENT STANDARD  |  MONDAY, JULY 17, 2017
    [Customer] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    ” “While social media has changed the way brands communicate with their customers, it has not changed the fundamental brand/customer relationship,” writes Dan Goodswen, wisely. They are still the customer. Ask yourself: Is there a customer need for you to weigh in and comment on this issue? You want to talk about marketing during a crisis?
  • MODERN B2B MARKETING  |  MONDAY, JULY 17, 2017
    [Customer] 5 Lessons Sales Can Learn from Dating
    Relationships between brands and customers have changed. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.” As sales people, it’s hard to not talk about your product but keep in mind, the final sale comes down to one thing: how can your product solve the needs of your customer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 17, 2017
    [Customer] What are the personal impacts of your digital immersion?
    I was working in sales at the time and was embroiled in a devastating product quality crisis with my most important customer. Perhaps I was weakened by the long-term stress of the customer situation, or maybe it was just bad luck, but at the time I got my first laptop I became extremely ill with strep throat … probably the most sick I had ever been in my life. By Mark Schaefer. Do you remember when the digital age became part of your DNA?
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Customer] 9 Brands That Thrive Without a Traditional Marketing Budget
    Here, they are taught doughnut making, customer service, and … marketing! Another way to “eliminate the barriers between the brand and its customers and an invitation to step in and sample,” says Chambers. What barriers can you eliminate between your brand and its customers? Don’t be afraid to eschew what’s expected in the marketing world, and take the road less fearlessly flown to create a truly one-of-a-kind customer experience.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Customer] How to Research Your B2B Audience
    We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points and specific motivations. Customers today expect a personalized customer experience. B2B target audiences adhere to the 80/20 sales rule where 20% of the total population of your customers dominate business sales at 80%. Sure, you’re trying to attract new prospects, but don’t forget your current customers.
  • CONTENTLY  |  SUNDAY, JULY 16, 2017
    [Customer] The Content Marketer’s Guide to Lead Generation
    Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here.
  • CHIEFMARTECH  |  SATURDAY, JULY 15, 2017
    [Customer] Struggling through the 5 stages of martech? Let’s learn together
    Industry experts from Allocadia, Blue Green, CabinetM, CCP Digital, the Customer Data Platform Institute, Deloitte, Engagio, IDC, MarketLogic, mCordis, MIT, Never Stop Marketing, Quartz, Real Story Group, The Connective Good, Transformation Group, and Vision Edge Marketing will provide you with frameworks and insights distilled from hundreds of other case studies and industry research. Okay, I admit it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 14, 2017
    [Customer] Blueshift CDP Adds Advanced Features
    Since then they’ve added many new features and grown to about 50 customers. Basically, the system is still what it was: a Customer Data Platform that includes predictive modeling, content creation, and multi-step campaigns. Customer data can be acquired through the vendor’s own Javascript tags, mobile SDK (new since 2015), API connectors, or file imports. Customers are tested against the treatment conditions in sequence and assigned to the first treatment they match.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Customer] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    “We’re able to customize those review chains so we’re sure the right people see it.” ” Contently’s custom workflow helps assist this speedy review process. With Contently, we’re able to customize those review chains so we’re sure the right people see it.” Overall, Tangerine has already seen encouraging results on how the content inspires readers to become customers. “We’ve
  • INFLUITIVE B2B  |  FRIDAY, JULY 14, 2017
    [Customer] IDC Study: B2B Customer Advocacy Programs Grow 570% In A Year
    It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. This year, “The Role of Marketing in Customer Advocacy”. Advocacy ROI Advocate Marketing 101 advocacy advocacy marketing advocate advocate community advocate engagement advocate marketing advocate marketing program advocates B2B advocates b2b customer advocacy customer advocacy customer advocates customer engagement
  • SHARPSPRING  |  FRIDAY, JULY 14, 2017
    [Customer] Top 5 Inbound Marketing Trends of 2017
    By elevating the customer experience with interactive elements, you’ll see increased time on page and higher engagement levels, meaning content is more likely to generate traction. . Enabled by machine learning algorithms and fueled by data analytics, huge sets of customer data are now more accessible or more valuable than ever. AI solutions have the ability to forecast customer behaviors using predictive analytics far too complex for any human.
  • LEAD LIAISON  |  THURSDAY, JULY 13, 2017
    [Customer] Ten Things Marketing Should Review with Sales When using Marketing Automation
    Ask if they want to nurture customers (up sell, cross sell ops, birthday wishes, contract anniversary reminders, etc). Marketing automation software is a necessary solution that all viable businesses should use. I’ve said many times that marketing automation is like CRM 20 years ago. Companies that are not using marketing automation risk losing ground to their competitors, who likely are using marketing automation.
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Customer] Is Programmatic Display Good for B2B advertisers?
    The ability to customize data to target users with a specific intent across a number of platforms, based on their current browsing session. Leave the “hit and miss” methods of old behind in 2017 with a new foray into targeted, customized ad placement that always delivers results. We hear a lot these days about the importance of delivering the right message to the right audience at the right time.
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Customer] Best Practices: Outbound Lead Generation Services
    All the others, meanwhile, struggle to capture the attention of potential customers. B2B companies who engage in outbound lead generation services focus on building customer relationships. Many B2B companies are competing for the attention of a small pool of valuable buyers. These companies are flooding prospects with sales and marketing messages, and only a few will succeed in garnering their business.
  • KEO MARKETING  |  THURSDAY, JULY 13, 2017
    [Customer] What to Look for In a Digital Marketing Company?
    Businesses are progressively investing in it to gain more customers and boost their bottom lines. Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences. These advantages include increased brand awareness, more customers, stronger customer relationships, and better sales. Digital marketing is on the rise.
  • BIZNOLOGY  |  THURSDAY, JULY 13, 2017
    [Customer] How to integrate offline campaigns with your digital marketing strategy
    However, such campaigns suffer from poor tracking given that customers from these channels often do not leave a trail while making a purchase. One way to fix this problem is to offer incentives for these customers to establish a digital trail. Similarly, customers who are reached out to through text messages may be asked to send a message to a specific number to express interest. Custom Pages.
  • MODERN MARKETING  |  THURSDAY, JULY 13, 2017
    [Customer] Is Organic Social Reach Dead?
    Instead, it's about having a hybrid social reach strategy that incorporates organic and non-organic tactics through a single view of your customers. Most companies are letting their customers down by not providing the experience that they are hoping for. Download Customer Experience Simplified , our guide to making sure you're delivering the experience your customers deserve. Customer Experience
  • CONTENT STANDARD  |  THURSDAY, JULY 13, 2017
    [Customer] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    Customer lifetime value? The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles. Where your brand falls on this spectrum is often a reflection of time and support.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 13, 2017
    [Customer] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    Marketers are innovative, creative, and data-driven and with the right technology at their side, they can work faster and smarter, and face the challenges of changing markets and high customer expectations. Marketo Predictive Content uses behavioral information and customer profiles in the Marketo Engagement Hub , combined with AI, to assess an individual’s likelihood to consume certain content and then recommends the right piece of content.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Customer] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    To get started with Canva, you simply choose the dimensions you’d like for your design based on output type, or you can input custom dimensions. Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. .
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Customer] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    The use of linking phrases that bring together two topics or concepts, for example ‘Why artificial intelligence is the future of customer experience’. “If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.” ” John Caples. A good headline is one that resonates with your audience not one that resonates with someone else’s audience.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Customer] How to Do ABM Without Selling Your Soul
    I f used correctly, e very technology and tactic has the power to create better connections with your potential customers. Done right in a customer-centric and human-friendly way it can play an impactful role in an effective marketing strategy. Imagine your ideal customer were to walk through the door. We call these ideal customer profiles buyer personas. What generalizations can they make about the different types of customers you serve best?
  • TERMINUS  |  THURSDAY, JULY 13, 2017
    [Customer] What Are the Benefits of Advertising in Account-Based Marketing?
    By allowing you to proactively reach more of your buyers at scale, it can help generate demand, shorten your sales cycle, and even increase revenue from your current customer base. There are big benefits of using advertising in your account-based marketing campaigns. Account-based marketing (ABM) is all about marketing to the entire buying committee at best-fit accounts instead of marketing to only one lead at an organization.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 13, 2017
    [Customer] Helping Hesitant Customers Make the Purchase On Your Site
    The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […].
  • HG DATA  |  WEDNESDAY, JULY 12, 2017
    [Customer] Best in Class Technographics from HG Data Now Available in Salesforce
    For example, technographic data is automatically matched and added to account records in Salesforce without users having to invest in custom-built integrations, manipulate flat files or settle for working in silos. Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees,” said Kori O’Brien, SVP, ISV Sales, Salesforce. “By
  • ENGAGIO  |  WEDNESDAY, JULY 12, 2017
    [Customer] 3 Reasons Why Marketing Operations and ABM are the Perfect Match
    It’s up to a marketing operations professional to ensure the revenue functions in the business (Marketing, Sales, and Often Customer Success) are tracking against business goals. The role of marketing operations has evolved significantly from the 2000’s when the sharp rise of marketing technologies and data-driven practices put all eyes on this critical business function.
  • CONTENTLY  |  WEDNESDAY, JULY 12, 2017
    [Customer] Ask a Content Strategist: How Do You Create Data-Driven Content?
    Interviews with customers. Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”), ”), and a chance to take a breath and reflect on our biggest marketing challenges.
  • EMEDIA  |  WEDNESDAY, JULY 12, 2017
    [Customer] NEWS DIGEST: 5 Sources of B2B Channel Success
    Thanks to research, brand recognition, and word-of-mouth marketing, your future customers are not just educated — they pretty much have their minds already made up. Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer?
  • ACTIVEDEMAND  |  WEDNESDAY, JULY 12, 2017
    [Customer] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    As marketers, we know every interaction with clients and potential customers is important to understanding their needs and where they are in their buyer’s journey. For known customers, ActiveDEMAND automatically captures all chat information and adds it to the contact’s history timeline. After a lead becomes a customer, communication is even more important. Ultimately how and where Olark Live Chat fits into your marketing and customer retention strategy is up to you.
  • RADIUS  |  WEDNESDAY, JULY 12, 2017
    [Customer] Driving Strategy, Implementation and Execution for Einstein ABM
    And now with Bluewolf quarterbacking organization mobilization, and Radius delivering the industry’s best B2B data and integrated intelligence, Salesforce customers can accelerate their ABM adoption and maximize the revenue benefit. Any initiative that has the potential to transform the customer engagement model requires buy-in from both the business and IT. Account-based marketing (ABM) is a popular and much-hyped movement in today’s B2B marketing strategy space.
  • VIEWPOINT  |  WEDNESDAY, JULY 12, 2017
    [Customer] Salespeople Must Accelerate Response or Fail
    Our customer service experts will help you with those questions.”. I read and reread Andy Paul’s book Zero-Time Selling , and gave it to my sales reps. We discussed the 20 chapters in sales meetings each week, with a different representative taking 2-3 chapters and highlighting what he or she had learned. We expected everyone in the sales team to chip in. In the book, Andy discussed 10 essential steps to accelerate every company’s sales.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, JULY 12, 2017
    [Customer] The Sales Manager’s Guide to Greatness
    Kevin hits the key points necessary for high performance, with a focus on Driving Rep Accountability, Hiring Smart and Insert the Customer into Your Sales Process. In the Sales Process chapter 5, he builds an excellent case for a sales process but more importantly why it is important to consider the “buyer’s or customers mode”. The Sales Manager’s Guide to Greatness. -a a book review-.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 12, 2017
    [Customer] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny? Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The “Q2 Sprout Social Index” discovered that three-out-of-four customers appreciate humor from brands.
  • VIDYARD  |  WEDNESDAY, JULY 12, 2017
    [Customer] Engaging and Delighting Customers with Video
    Customer retention and growth are key parts of any business, but it’s becoming more difficult than ever to retain your customers. The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle. Customer success and customer service are both so important for turning your customers into advocates. Onboarding New Customers with Video.
  • BIZNOLOGY  |  WEDNESDAY, JULY 12, 2017
    [Customer] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    Where a bad salesperson could deter dozens of potential customers, social platforms allow the same person to reach thousands of people…with the same one-night stand, transanctional mentality and message. It’s how you can forge stronger connections within individual people within potential customer organizations. Remember, developing relationships require getting to know the potential customer and demonstrating how you can bring relevant value to them.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 12, 2017
    [Customer] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    Especially at a time when the political spectrum is so sharply divided, many brands prefer to steer clear of any subject matter that might alienate some of their customers. I’ll spare you any more jokes about #covfefe—we already have thousands more than we need. But the firestorm of comments, memes, and half-baked conspiracy theories launched by President Trump’s accidental tweet was a powerful testament to the allure of real-time content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 12, 2017
    [Customer] Customer Communities: The Engagement Economy’s Best Kept Secret
    In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. And when you think about it, a customer community is the perfect place to do all three, let’s take a look at why: Step 1: Listen. You’ve listened to your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 12, 2017
    [Customer] 3 Lessons I learned from my creative burnout
    He crafts words and pictures that help clients stand out online and reach their customers. By Mars Dorian, {grow} Contributing Columnist. This year, I created tons of blog posts, launched a couple of books, and created dozens of pieces of artwork for my clients. I was busy like a bee on steroids. I felt good and useful, at least for a while. Then I burned like a candle dipped into diesel, lit on both ends. The aftermath? I stayed in bed into afternoon and whined. For weeks.
  • ACT-ON  |  WEDNESDAY, JULY 12, 2017
    [Customer] This is What Customer-Centric Marketing Really Looks Like
    Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing. Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketing
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Customer] Marketers Weigh In: Instagram or Snapchat Stories?
    Because Instagram is such a visual platform, some marketers have found their audience members and customers to be more engaged than on Snapchat -- especially when it comes to sharing (or re-gramming) pictures of products. 2) It's a less competitive space for brands to stand out with customers. If you're engaging with your audience and your customers on Snapchat, don't stop simply because Instagram might be more popular.
  • PUREB2B  |  TUESDAY, JULY 11, 2017
    [Customer] Effective ABM Needs Effective Planning
    The more information you know (such as the ideal revenue, size, location, and key business challenges), the better you can formulate an effective ABM strategy that fits the core needs of your customer. When you plan the development of your ideal target account, be sure to gather input from both your sales and marketing teams so you have a more holistic view of your ideal customer from a range of different perspectives.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Customer] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. 11:05am - 11:35am - Breakout: How to Turn Your Web Traffic Into Leads and Customers. Customer Success Manager. Customer Success Manager. Marilia is one of the most senior Customer Success Managers at HubSpot in APAC.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Customer] The Dos and Don’ts of Controversial Marketing
    The campaign had the potential to create controversy, particularly from mad hotel owners, but Travelmath understood that customer’s interest in travel transparency would outweigh any backlash. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest. The demonstration eventually comes to a halt in front of a line of policemen, so Jenner walks up to an officer and tries to make peace with … a can of Pepsi.
  • TERMINUS  |  TUESDAY, JULY 11, 2017
    [Customer] New E-Book: The Blueprint to Account-Based Marketing Campaigns
    What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic business relationship with each of them? Whether you’re brand new to account-based marketing and want to pilot an ABM strategy or you’ve been doing ABM since before it had a name, this e-book will help you run a successful campaign that spans Marketing, Sales, and Customer Success. Orchestrate account-based plays among Sales, Marketing, and Customer Success.
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