• NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 23, 2018
    [Customer] How Automation Sets You Up for Big Growth
    The modern version of this automation actually helps in the procurement of more personalized vehicles – the money a company makes from selling the base model aids in customization for special customers. The same is true of your marketing department – use automation to cut down on your manpower and overhead in customer acquisitions to redirect those resources into loyalty programs, PR, and mid-level sales funnel functions. Customized Manpower.
  • THE POINT  |  TUESDAY, JANUARY 23, 2018
    [Customer] I Need Hot Leads, and I Need Them Now
    I talk regularly to marketing execs who feel they don’t have the luxury to build a customer base over the long term, so instead of cultivating and nurturing prospects, they focus instead on sales-driven, tactical marketing programs designed to seek out “hot leads” The problem is that programs designed exclusively to uncover highly qualified leads in a very short time frame tend to be 1) challenging and 2) expensive.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 23, 2018
    [Customer] 57% of IT Buyers Prefer Email Pitches from Marketers
    IT buyers are more willing to show loyalty to a brand when they receive great customer service (97 percent). Customer Experience Industry News customer experience information technology marketingMarketers use a wide range of channels to reach out to buyers, but which methods resonate most with IT professionals? Spiceworks recently conducted a survey among 500 IT buyers in the U.S. and U.K.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 23, 2018
    [Customer] How Employees Can Amplify Account-Based Marketing at Your Company
    This strategy is focused primarily in the B2B space, in which marketing and sales teams work together to target their best-fit accounts and turn those accounts into customers. The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. Account-Based Marketing, B2B, & Employees.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 23, 2018
    [Customer] The emagine Five
    Todd is a Web Developer and puts his experience with HTML, CSS, jQuery and Javascript to use develop custom WordPress websites for emagine’s clients. This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year emagineversaries. Since we love to brag about our employees, we thought we’d share some background on our five. Alicia Hale. We celebrated Alicia’s 5-year emagineversary in September.
  • LEAD LIAISON  |  TUESDAY, JANUARY 23, 2018
    [Customer] How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital
    Mad Fish Digital’s Ben Herman has a rich history of using and helping customers implement pay-per-click (PPC) campaigns, with a concentration on Google search. By combining the power of paid advertising with the marketing automation of Lead Liaison, marketers have an opportunity to optimize for the entire customer journey and smoothly facilitate leads through the entire marketing funnel.”.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 23, 2018
    [Customer] 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough
    In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. To create a buyer persona, you must analyze your current customer base and identify any common traits and characteristics. Do your customers work at companies of a certain size? If a customer read this profile of themselves, would they agree with it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 23, 2018
    [Customer] How to Create the Best Content For Your Marketing Automation System
    It’s beautifully written, has stunning, custom photographs. Neither your visitors nor your customers care about oranges. Because this strategy-backed piece of content is like a bridge guiding your prospects toward what is hopefully your ultimate goal: To become your customer. In this report, we learn that only 33 percent of marketers have customer journey maps. And you need to define the journey for each customer persona you have.
  • LEADSPACE  |  TUESDAY, JANUARY 23, 2018
    [Customer] 5 Steps to Creating Powerful Case Studies
    Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers. Even after finding an appropriate, willing customer, you need sign off from various stakeholders and account owners, and to incorporate plenty of feedback from them before publishing.
  • BLUETEXT  |  TUESDAY, JANUARY 23, 2018
    [Customer] Website Design: Mobile Trends for 2018
    It also better engages customers – after all, video clips are always visually more appealing than static images. The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. Cards are Taking Over.
  • MODERN MARKETING  |  TUESDAY, JANUARY 23, 2018
    [Customer] Sifting Data to See the Customer
    But the more we rely on data in the context of measuring buyer engagement or the customer experience the more we run the risk of detaching ourselves from the reality of the person we are measuring. Empathy, at the very least, means the customer is in your thoughts. ” Pretty stark language when we’re talking about customers but if we’re honest, sometimes suffering is the accurate word to use to describe their experience.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 23, 2018
    [Customer] 12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling
    “Create strong content that makes sense within the context of the goal—what you want your customer to get to—that action step, whether it’s opening an account, buying a certain product, or giving an email address,” Lorenzo says. If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 23, 2018
    [Customer] 4 Reasons Chatbots Will Improve UX in 2018 & Beyond
    Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support. A Walker study also revealed that around 80 percent of customers would be willing to pay more to ensure a better experience.
  • TELEVERDE  |  TUESDAY, JANUARY 23, 2018
    [Customer] How to Drive Revenue & Prove It – Marketing Attribution Tips
    A key component to revenue growth is strong, relevant content that aligns with the personas and customer journeys you identified in the engagement planning phase of your own journey to becoming a modern marketer. Know the right marketing attribution metrics to demonstrate success. In the last installment of our series of posts on modern marketing success, we discussed ways to collect and maintain quality data.
  • WEBBIQUITY  |  TUESDAY, JANUARY 23, 2018
    [Customer] Five Types of Software You Need to Run an Online Business Smoothly
    Project management tools also come with pre-built PM templates which you can use out of the box or customize them to fit the specific goals and objectives of your projects. As buyers complete more of their research and evaluation online and avoid talking to a sales person until late in the process, customer relationship management (CRM) becomes more essential. Customization and flexibility. Guest post by Rait Raak. Running and managing an online business isn’t easy.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 23, 2018
    [Customer] What do B2B Customers Want in 2018?
    January 23, 2018 By Carla Johnson Getting their message and content in front of their target audience is the biggest challenge B2B executives say they face in 2018, according to Bridge the Gap: The State of B2B Marketing Communications 2018, a report published by communications technology company Ytel. In fact, 55 percent of the 2000+ CEOs and other top executives.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 23, 2018
    [Customer] Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
    While researching questions is a great way to understand your customers’ struggles, it’s not the only way to optimize for featured snippets. Get to know your customers better by interacting with your customer-support and sales teams. Whether your content is featured or not, optimizing for featured snippets will encourage you to understand your customers and better meet their needs as well as build better websites.
  • ACT-ON  |  TUESDAY, JANUARY 23, 2018
    [Customer] Where Marketing Automation Fits in the DX Journey
    Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers. Adaptive Marketing Customer Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Marketing Automation Personalization
  • SCHUBERT B2B  |  MONDAY, JANUARY 22, 2018
    [Customer] Solving the Puzzle of B2B Integrated Digital Marketing
    Here are some guidelines for developing effective and engaging messaging: Interview the C-suite, sales team, customer service representatives and anyone who interacts directly with your customers. Go straight to the source and ask your existing customers for insights and their overall perception of your brand. Here are a few best practices for designing a high-converting website: Strip your website of complex, technical jargon your customers aren’t familiar with.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Customer] Designing and Managing ABM Campaigns with Mat Rider
    It actually allows to email capture a few who have viewed your ads online to add that as an influence or an impact or a contact for customer through the marketing system from the display marketing perspective. In this webinar, you’ll see a discussion about designing and managing ABM campaigns by Mat Rider from MongoDB. Below is a transcript of the video with a touch of editing for readability. ? ? ? ? ?. Hey everybody!
  • BIZIBLE  |  MONDAY, JANUARY 22, 2018
    [Customer] How To Measure The ROI Of Print Marketing
    In this post we will discuss several tactics for measuring the reach of your print advertising material, and the ROI of printed flyers , custom posters and other print products. A printed flyer is a perfect opportunity for a coupon or voucher with which your customers can receive a discount, a freebie or any other offer. In follow-up campaigns, you can then focus on your most responsive and valuable customers to further increase your ROI. Ask Your Customers.
  • STRATEGIC-IC  |  MONDAY, JANUARY 22, 2018
    [Customer] ‘Should I Redesign My Professional Services Website?’ 5 Factors To Consider
    A poorly designed website gives the impression you don’t care for your customers and are ok with mediocrity.". Is it producing the number of quality leads that I need to reach my end customer and revenue goals? Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We
  • SCRIBBLELIVE  |  MONDAY, JANUARY 22, 2018
    [Customer] And Now For Something Completely Different…
    This reimagined publishing tool better suited our customers’ workflow and positioned us for future advancements. Since then, most of our customers have adapted to this change and have made the Content Studio your go-to publishing platform. While most of our customers are using Content Studio regularly, there are some individual users who still prefer our old publisher, and that’s understandable: it’s familiar and reliable. As a customer, you need training.
  • BLUETEXT  |  MONDAY, JANUARY 22, 2018
    [Customer] Part 2: Working with Processors – A Developer’s Walkthrough of the Drupal 8 Migrate Module
    If you are finding that the out-of-the-box MigrateProcessPlugin’s are not enough for your use case, you may want to consider creating a new custom MigrateProcessPlugin. When am I Going to Need a Custom Processor Plugin? Before you venture down the path of creating custom processors, ask yourself the following questions: Can any of the existing process plugins, or a combination of any of the existing process plugins, manipulate the data to the format I need?
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Customer] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    So that flagship service is our AI sales assistant, and that AI sales assistant becomes part of our customer’s sales or marketing team. We have about 200 employees here, been doing this about 7 years, and we’ve reached out to over 40 million leads on behalf of our customers. A real business that has taken quite a bit of money in venture funding, as well, and has been growing, as you mentioned, just some great customer momentum.
  • BIZNOLOGY  |  MONDAY, JANUARY 22, 2018
    [Customer] Intentional inventing: own the intellectual property that leads the future
    Industries like steel, autos, appliances, and pharmaceuticals have slow and expensive growth because they transform atoms, then move their products through a supply chain from manufacturing to customers. Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Customer] How to Fix Social Media Mistakes That Can Harm Your Startup
    The flaw in this approach is that your target audience may actually be on another social media channel, so your efforts to save money may actually end up costing you potential customers. Another reason is that if customers follow you on both platforms, cross-posting can be perceived as laziness. Even worse, it may cause your customers to unfollow you. You should always provide value to your customers and enable them to enjoy your content.
  • TECHNOLOGY SERVICES GROUP  |  MONDAY, JANUARY 22, 2018
    [Customer] FileNet and Content Manager (CMOD) Migration to Amazon Web Services – Why Now?
    Recently we have noticed an uptick in interest, RFPs, and implementation efforts to migrate customers not only from the Legacy ECM system but also to the cloud and specifically Amazon Web Services. […]. As many long-time readers know, TSG has been assisting clients with migrating from Legacy ECM platforms including FileNet, Documentum, OpenText and others for years.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Customer] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    You might illustrate your stack as a value chain, a technical architecture, a customer journey map, a process flow diagram, a market strategy, a capabilities matrix — or your own original view on how marketing technology is orchestrated in your organization. What are the customer touchpoints they influence? It’s helpful for coordinating with stakeholders in sales, IT, and customer service.
  • LEADSPACE  |  MONDAY, JANUARY 22, 2018
    [Customer] 10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From
    Not all customers are created equal when profitability is considered. So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1. Customer Relationship Management (CRM) Platforms. Using a CRM platform or various marketing technologies to leverage your knowledge of your customer base and revenue potentials helps you to really personalize experiences.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Customer] The No-Fail Formula for Creating Killer Webinar Content
    For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 22, 2018
    [Customer] Can You Defend Yourself from these Digital Marketing Campaign Killers?
    By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers? appeared first on Marketing Insider Group. Marketing Strategy
  • B2B MARKETING DIRECTIONS  |  SUNDAY, JANUARY 21, 2018
    [Customer] New Research Tracks Progress on B2B Customer Experience
    In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. In this research, study participants said they expected customer experience to surpass product and pricing as the key business differentiator by 2020. Customer Experience Management
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Customer] Empathy: Your Lead Generation Superpower
    There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Customer] Developing a Conversational Approach
    B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.
  • LEAD GENERATION  |  FRIDAY, JANUARY 19, 2018
    [Customer] Seven Things Marketers Need to Know About Lead Generation
    Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JANUARY 19, 2018
    [Customer] Customer Experience Trends 2018 – Part 1
    Read: Cognitive Customer Experience: The Future is Here . The list of technologies that companies use to manage customer experiences is extensive. These priorities are highly influenced by customer expectations. While self-service and analytics are not new technologies, companies recognize the growing customer demand to address (simple) issues such as account balance checks and password resets.
  • BIZNOLOGY  |  FRIDAY, JANUARY 19, 2018
    [Customer] The 10 most fascinating people in B2B marketing in 2017
    He calls it the “funnel beyond the funnel,” namely a strategy to systematically address the opportunity to deepen existing customer relationships — an area often neglected by B2B marketers in their relentless search for leads. Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. “It’s Top 10 lists are everywhere this year.
  • MODERN MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Customer] Stuck on Autopilot? Ask These 9 Questions to Shift Gears
    I challenge myself and my customers to ask this set of questions. Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same. It took me a decade to realize that the days the journey was shorter, my father knew where he was going.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 19, 2018
    [Customer] 6 KPIs For Content Marketing
    Eric Ayotte, Director of Customer Strategy at content marketing software company Curata shares why this is an important KPI metric: “Recently, top of funnel metrics like these have gotten a bad rap in the industry as “vanity metrics.” An MQL or marketing qualified lead is defined as a lead that is likely to become a customer based on behavior gleaned from data, analytics, or intelligence. Marketing is all arts and crafts. Marketing is a cost center for my organization.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Customer] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    The cost of content could increase, options for that content could decline, and media giants will feel less pressure to make sure their customers are happy. A similar thing could happen for those media giants’ other customers: advertisers. Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 19, 2018
    [Customer] Perfecting the Art of the One-on-One Interview
    Customers: Running low on ideas to feed the content beast? Customer interviews can offer amazing fodder. Customer interviews can feed the content beast, says @clare_mcd. From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 19, 2018
    [Customer] 3 Tips For Building A More Robust Customer Reference Program
    In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Customer] Five Steps to Optimize Your B2B Lead Conversion Efforts
    3 rd email – Provide a customer case study or video praising your solution. Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.
  • BOUND  |  THURSDAY, JANUARY 18, 2018
    [Customer] The Fundamentals of Website Personalization Strategy [Part 4 of 6]
    This is an important 3-5% as it is made up of hand-raising prospects, pipeline, and customers. Marketing Automation – Visitor attributes from marketing automation and CRM platforms such as marketing program participation, the pipeline stage, custom MAP fields, and lead scores. Welcome to our six-part series on building a successful website personalization strategy. We will publish a new post each week. Sign up for our newsletter to get updates!
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Customer] How to Save a Year of Research for Your Account-Based Marketing
    We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with the concept. We followed suit and personalized and customized each message.
  • OUTREACH  |  THURSDAY, JANUARY 18, 2018
    [Customer] 4 Manual Tasks your Sales Reps Shouldn’t Waste Time Doing in 2018
    So why do so many reps burn valuable hours doing manual tasks that have zero impact on your win rate, customer satisfaction, and bottom line? Here are four manual tasks your sales reps should spend less time doing this year so they can spend more time solving problems for your customers: 1. How many opportunities are your reps managing at any given time? If you’re like most modern sales organizations, the answer is a lot.
  • TYPE A COMMUNICATIONS  |  THURSDAY, JANUARY 18, 2018
    [Customer] Does Innovation Make a Company Innovative?
    They bring customers in for focus groups and collaborate on product development. January 18, 2018 by Carla Johnson I have a client that’s proud of his new innovation center. It’s well thought out. He’s hired the best-of-the-best across the board. Design thinking is core to their innovation discipline. He’s able to deliver products that solve problems in the marketplace.
  • VIDYARD  |  THURSDAY, JANUARY 18, 2018
    [Customer] Hot Off the Press! B2B Video Trends, Benchmarks and Success Factors
    The combination of robust video data with a strong marketing automation platform brings customer intelligence to a whole new level of opportunity and goodness. Translation: It’s a win-win for you and your customers. Reach out to key customers/thought leaders beforehand to set up interviews with attendees, or merely recap the events of the conference for your audience. Interactive events are moments that you choose to enhance the video experience for your customer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Customer] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Customer engagement and website traffic followed closely behind. 62% of Customers Want Content That Speaks to Their Needs and Pain Points. What kind of content do customers want? Customer Acquisition and Retention. 75% of B2B marketers are focused on customer acquisition.
  • HEINZ MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Customer] “How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork
    I’m a premium Headspace customer, but I also use Insight Timer and Oak (both are free). By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well.
  • BIZNOLOGY  |  THURSDAY, JANUARY 18, 2018
    [Customer] Naming brands – the unsubtle (Trump) and the subtle (drug companies)
    Good branding starts with the development of a message or impression that reflects the unique benefits and characteristics of that entity, and then creating a name that ideally communicates its qualities and personality to targeted customers. The common thread for both very different brand name approaches is that the desired impression is first determined by what will appeal to and motivate the target voters or customers.
  • HG DATA  |  THURSDAY, JANUARY 18, 2018
    [Customer] Take Your ABM Program to the Next Level with These Key Tactics
    Building buyer personas enables sales and marketing teams to approach a potential customer with an understanding of likes, needs, and intent, helping to set them apart from the competition. Propensity to Buy – Propensity to buy refers to the likelihood that a potential customer is ready to purchase a product or solution.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Customer] 4 Ways a Knowledge Management System Helps Align Your Strategy
    For any marketing strategy to work, it is imperative to know every detail you can about your customers and everything there is to know about the market. Consistency in customer experience and the constant ability to improve and document processes are also critical for success. Everything from customer insights to target audience information, data analytics , and competitive research. What is essential for running a business effectively?
  • HUBSPOT  |  THURSDAY, JANUARY 18, 2018
    [Customer] Use Design Thinking to Solve Your Toughest Marketing Challenges
    Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. While some marketing best practices prove to work time and again, we must also meet the unique needs of specific customers in order to drive significant business value. It brings together what’s alluring to future customers with what’s technically feasible and economically viable for a business.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 18, 2018
    [Customer] Building a Story-Driven Sales Deck That Wins More Business
    You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? How many people do you know who are overwhelmed by information? The problem is information. There’s too much of it, and it can be […]. The post Building a Story-Driven Sales Deck That Wins More Business appeared first on Marketing Insider Group. Sales Alignment
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Customer] 11 Habits of Highly Effective Marketing Technologists
    A primary driver has included the exponential rise of quantity and granularity of customer and marketplace data. Marketing technologists will leverage data across an organization’s operations, the dynamic marketplace, and through customer engagement to serve and adapt. These leaders have developed experience in operations, financial attribution, brand value management, and customer engagement responsibilities. They have customer empathy.
  • NAVIGATE THE CHANNEL  |  THURSDAY, JANUARY 18, 2018
    [Customer] Your Best Demand Generation Practices for 2018
    Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Customer Service Communications. You can expect a 36% increase in customer retention if you purposefully align your sales and marketing teams. Improved communications in your customer service line obviously lead to better customer experiences, and your marketing team will benefit from the input from sales.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] 8 Facebook Targeting Strategies You Should Try Today
    Sometimes customers need that one extra nudge before purchasing. Consider your customer funnell and remarket based on what their interest and intent may be. Being able to create a Lookalike audience based on your customers is fantastic but loading in the right list can be crucial. If you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone.
  • TERMINUS  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] #OneTeam: The Terminus Account-Based Marketing Story
    Terminus co-founder & CMO, Sangram Vajre, recently launched a daily #FlipMyFunnel podcast dedicated to helping B2B marketing, sales, and customer success professionals become masters of their crafts. When you have challenges and problems to solve, are you acting together for the benefit of the whole team and our customers? They’re not looking to be your customers. “Shot of tequila? Shot of tequila.”
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] 75% of Marketers Believe It’s “Important” to Deliver Omnichannel Experience
    As marketers further explore the delivery of an omnichannel experience to their customers, new research is highlighting the importance of doing so to achieve key objectives. When asked “How important is it that customers have a cohesive omnichannel experience to your business in your industry,” the majority of marketers (36.36 Overall, more than 75 percent of respondents indicated that an omnichannel customer experience was “important” in their industry. “So
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Influencer Marketing: The Power of the “Micro-Moment”
    The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? Working with influencers can effectively supplement your other marketing and advertising activities to get your customers over the line and increase conversion rates.
  • OUTREACH  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Why You Should Register for Unleash ‘18 Right Now
    How do you follow up last year’s inaugural Unleash, our game-changing customer conference attended by more than 250 highly successful sales leaders? That’s simple: double down and go twice as big this year! Unleash ‘18 is just a few months away, and this time we are headed to Paradise Point in sunny San Diego! Those of you who attended last year’s conference know what to expect — explosive energy, world-class speakers, and incredible networking.
  • VIDYARD  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Are Things Changing in the World of Demand Generation?
    At the foundation of that stack is still the marketing automation system (MAP), your customer relationship management (CRM), and the closer integration of your sales and marketing teams. Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    And, in case you’re wondering how our story ended, we are now happy Sprout Social customers! . Whether it’s asking for funding to attend a lesser-known conference, or a new tool/platform to add to your team’s tech stack , the skill of successfully pitching your boss is vital for career advancement. . Everyone knows successful marketers are well-rounded professionals who can point to the results they have driven.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Review bots, fake news, and the misinformation age
    This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. As the audiences started talking about it, it became clear that the RT audience score would not be that generous, creating the site’s widest audience-critic gulf in the history of “ Star Wars ” films.
  • KAPOST  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] 11 Things CMOs Wish All Marketers Knew
    As B2B marketers sprint into a new year, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a. The post 11 Things CMOs Wish All Marketers Knew appeared first on Kapost Content Marketing Blog. Marketing Strategy
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy
    Oracle Marketing Cloud customers can now easily translate and incorporate multilingual content into their campaigns, saving time, increasing speed to market and saving cost, all while maintaining the consistency of brand communications across the globe. Powered by Lingotek’s robust cloud-based translation network, content can be translated into any language with a customized mix of machine and human translators, all seamlessly within Eloqua.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Only B2B - Untitled Article
    As the customers rely more and more on their research, marketers will continuously be engaged in content marketing. By creating content for every level of the buyer’s journey, a brand or a business can expand its reach and influence their customers. If you address a pain point of your customer through content, they are likely to consume your product or services later. Lead Generation vs. Demand generation: What Marketers Tend to Confuse.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Only B2B - Untitled Article
    Learn maximum about the market, your customer, their responses and your competition first. Talk to your own salespeople who speak with prospects and customers on a daily basis. 5 Basic Demand Generation Etiquettes Every Marketer Should Follow. Just like life and business, demand generation also has its etiquettes and rules, if you break them, it will lead to poor results, wasted money and effort, and a frustrated marketer.
  • ONLY B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Only B2B - Untitled Article
    They provide customized, co-branded campaigns and marketing materials for all partners. This also allows you to seamlessly personalize the content they share with their customers with minimal effort. 10 Content Syndication Unanswered Questions. Even though Content Syndication is something that no marketer can overlook, there are various unanswered questions that might hover your head time to time.
  • LEADSPACE  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Why You Don’t Really Need to Break Down Your Data Silos
    Just by way of illustration, we’ve seen customers missing out on thousands of potentially valuable, qualified leads languishing in their own databases, because marketing or sales didn’t have access to it. Data Silos have become the “s-word” of B2B marketing for two reasons. First and foremost, because they’re a genuine problem.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JANUARY 17, 2018
    [Customer] Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey
    Creating a seamless customer journey is the key to generating recurring sales. The post Omnichannel eCommerce Strategies: A 3-Step Plan To The Perfect Customer Journey appeared first on Marketing Insider Group. Making every touchpoint and every user experience flawless. First, they land on your website. Next, they shop in the store. And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers.
  • BOP DESIGN  |  TUESDAY, JANUARY 16, 2018
    [Customer] Tips to Make Your B2B Website Design Lead Centric
    Having good website content isn’t always enough to secure a lead, so showing that your finger is on the pulse of your industry and that you understand the needs of your customers can help nurture a lead through sales process. Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Customer] Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration
    New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree. Marketers can take their campaign initiatives one step further by focusing on personalization, which may help advance customer relationships, according to previous research.
  • VIDYARD  |  TUESDAY, JANUARY 16, 2018
    [Customer] Tips and Hacks for Selling with Video: Reel Stories from Real Sellers
    The more powerful thing is being able to follow-up about it afterward, and that was, an excellent example of what made me ultimately choose to become a Vidyard customer. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 16, 2018
    [Customer] 10 Infographics to Inform Your 2018 B2B Content Marketing Strategy
    In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for.
  • VIEWPOINT  |  TUESDAY, JANUARY 16, 2018
    [Customer] Jill Konrath Reveals How She Overcomes a Problem by Reframing It
    Why focusing on the customers changed her life. Sharing her fresh sales strategies, she helps salespeople to speed up new customer acquisition and win bigger contracts. In five minutes, Jill Konrath reveals how she reframes a problem and turns it into a challenge which has made a huge difference in her life.
  • AVITAGE  |  TUESDAY, JANUARY 16, 2018
    [Customer] How to Uplevel Your Content Operations
    When it comes to B2B customer-facing content, there’s too much assumption going on. Yet they are a critical part of many organization’s expansion, customer acquisition, and revenue growth plans. At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Customer] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    We have many customers amongst their membership and they graciously asked me to spend some time talking about the future of our space. In over four years of working with some of the world’s biggest brands (Adobe, Dell, HP, Electronic Arts to name only a few) our customers have never had a single employee share something that reflected poorly on their company. Facebook Feed Changing.
  • HG DATA  |  TUESDAY, JANUARY 16, 2018
    [Customer] Don’t Let Your Data Break Your ABM Program – Make Sure it’s Complete and Accurate
    If you’re going to embark an ABM strategy, make it your resolution to have a consistent, recurring process in place that ensures customer data is accurate, it’s complete, it’s updated on a constant basis and it’s in the same format across multiple systems. HG Data is committed to delivering our customers with the most up to date technographic information available.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Customer] How CMOs Are Helping Healthy Food Brands Secure Market Share
    Brands can attract instant attention using custom videos, well-crafted content and other attraction assets to create early interest and product demand. Download The Guide to Social Media Marketing to learn how to align with your customers and followers and create a better perception of your brand.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Customer] What Cards Against Humanity Can Teach Marketers About Content Personalization
    Pursue a new customer base, attack a different point of the sales cycle, or take an entirely new risk and use the same data-driven approach to refine your game. Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Customer] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    A good read is always welcome, yes, but imagine (as a customer) receiving a trophy. As soon as content marketing took off as an industry term, so appeared the naysayers. Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last.
  • WEBBIQUITY  |  TUESDAY, JANUARY 16, 2018
    [Customer] Price Matching Pros and Cons for Online Retailers
    Before we jump into the nuts and bolts of price matching, we should state that there are more advanced alternatives for attracting potential customers with competitive pricing. Research firm BDO came out with a study proclaiming that price matching was second only to free shipping when it came to bringing potential customers through the doors (or to the site). Price matching reassures customers that they have made a smart purchase at the best price. Guest post by Alex Walker.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Customer] 35 Marketing Automation Tools To Personalize Your Customer’s Journey
    Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […]. The post 35 Marketing Automation Tools To Personalize Your Customer’s Journey appeared first on Marketing Insider Group.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 16, 2018
    [Customer] Empathy, Web & People: Improving The B2B Customer Experience
    It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. Customer Experience Marketing Account-based Marketing B2B Marketing Brian Carroll Carlos Hidalgo Customer-Centric Empathetic Marketing Empathy Lead Generating leadership Marketing Strategy
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Customer] 13 Smart Brands Using Technology to Power Their Content
    Automate content customization. DigitalSTROM – a company that provides smart home systems – uses a customized version of Wordsmith to deliver original, on-demand status reports and other service-related narratives to customers through its app and via email. Chat up your customers. Help your customers connect with their world. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • ACT-ON  |  TUESDAY, JANUARY 16, 2018
    [Customer] 5 Customer Success Secrets to Increase Renewal Rates
    SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Customer] Which Content Syndication Networks Are Right for You?
    Download our FREE whitepaper on “ Content Marketing as an Effective Tactic for B2B Lead Generation ” today to find out more about using content to drive customer acquisition. If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog.
  • VISUMCX  |  MONDAY, JANUARY 15, 2018
    [Customer] Customer Experience Is A Team Sport
    90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture. Given this high level of importance, many B2B mid-market CMOs have assumed the responsibility of delivering on the promise of customer experience and are doing so amidst a continual change in their B2B buyers and customers.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Customer] Visionary briefings: How to lead with exponential growth
    Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. You stay ahead of slower competitors, take their customers and push them behind. Test and develop each digital advance quickly with thousands of customers, then scale it to millions. Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Customer] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    So when most people think about inbound marketing, they think, “Alright, I’m going to write blogs, I’m going to conduct webinars, I’m going to put content out there that hopefully is alighted to a particular fire persona that is within your ideal customer profile and those people are going to be attracted to me and then they’re going to convert on my site and they’re going to become leads. By Matt Heinz, President of Heinz Marketing.
  • KAPOST  |  MONDAY, JANUARY 15, 2018
    [Customer] AI, Predictive Content, and the Customer Experience
    The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. Customer ExperienceHow often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Customer] 5 Top Tips for Getting Guest-Published
    For example, if your company offers a marketing solution, it makes sense to pitch a blog to another company whose customer base also includes marketers. Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 15, 2018
    [Customer] How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape
    From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Customer] 27 Reasons Why Your Content Sucks
    Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. Holly Wolf, director of customer engagement, SOLO Laboratories Inc. HANDPICKED RELATED CONTENT: How to Use How-To Content to Create and Retain Loyal Customers. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
  • MARKETING INSIDER GROUP  |  MONDAY, JANUARY 15, 2018
    [Customer] How to Manage Relationships with Your Customers Effectively
    Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […].
  • OUTREACH  |  SUNDAY, JANUARY 14, 2018
    [Customer] After A Stroke, My Sales Skills Helped Me Recover. Here’s How.
    That’s when I thought of my neighbor, Rob, a custom home builder who’d had a stroke about a year before. This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. It was a snowy February, one of the shortest selling months of the year.
  • TAYLORMADEIN KEW  |  SUNDAY, JANUARY 14, 2018
    [Customer] Being Different B2B Marketers
    As our products and services become ever more undifferentiated and all the information our customers may have ever wanted now lies a click away, our organisations want and expect marketing to provide far more than ever before, but with a lot fewer resources. Learn from those both within and outside your company – customers, competitors, those more junior as well senior to you. In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing.
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