SmartBrief - Marketing

JULY 25, 2024

One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. But use caution.

Tactics 122

Tactics Ideal Customer Profiles Privacy Policies Ad Building 122

Martech

NOVEMBER 14, 2024

What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. When the tipping point turned Over the past 25 years, the digital landscape evolved dramatically, altering how companies approach customer retention and engagement.

Tactics 123

Tactics Work Management Marketing Management Ethics 123

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. Shared, transparent workflows. Creating transparency around the team process using this format is a very powerful tool for the team.

Planning 331

Planning Customer Satisfaction Paid Search Agency Work Management 331

SmartBrief - Marketing

JULY 17, 2024

It is defined as a culture of flexibility, speed in decision-making and impetus for self-improvement that facilitates proper responses to customer demands and competitive pressure. Increased efficiency: Streamline the operations to reduce waste and optimize resources.

Marketing Management 114

Marketing Management Practices Business Terms and Conditions 114

Marketing Insider Group

MARCH 10, 2025

Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourced CRM services adjust to fluctuating customer demands without straining internal teams. Data security remains a priority.

Enterprise Management 162

Enterprise Management Marketing Management CRM Service 162

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. A little over half (51%) have concerns about bias and transparency issues related to increased AI adoption. The current success rate of AI initiatives shows this clearly.

Marketing AI 140

Marketing AI Branding Brand Identity Digital Transformation 140

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Webbiquity

MARCH 31, 2025

Demand generation isnt just about driving up numbers; its about attracting high-quality leads that match your ideal customer profile and eventually become loyal clients. Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Ideal Customer Profiles 102

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 102

Salesforce Marketing Cloud

JUNE 2, 2025

At JPW Industries, customer satisfaction is an integral part of the company culture. As a prominent leader in woodworking and metalworking tools, JPW firmly believes its success is rooted in customer trust. To advance their customer-first approach, JPW wanted to leverage AI to offer their customers faster, 24/7 service.

Order 99

Order Process Customer Satisfaction Training 99

Salesforce Marketing Cloud

APRIL 8, 2025

Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. Agent-to-human handoff The transfer of a customer interaction from an AI agent to a human rep. This makes AI more efficient, faster, and able to handle complex tasks without wasting energy or slowing down.

Marketing AI 95

Marketing AI Allocation Work Management Marketing Management 95

Trade Press Services

SEPTEMBER 9, 2024

The difference between a thriving business and a struggling one often boils down to one common factor: customer service. As such, the quality of customer service can make or break these relationships , directly impacting a business’s bottom line. Recent research indicates that poor customer service costs U.S.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Management Service B2B 104

Martech

FEBRUARY 5, 2025

The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. AI transforms industries via personalized customer experiences to fraud detection and operational improvements. It’s built through consistent, positive interactions and transparent communication.

Marketing AI 93

Marketing AI Ad Building Ethics Privacy 93

SocialPilot

JANUARY 2, 2025

Google Reviews appear right alongside your business listing on Google, persuading potential customers even before they visit your website. They play an important [aft in what your customers are thinking and saying about you. They are social proof that show in detail to your customers about the quality of your products or services.

Work Management 111

Work Management Marketing Management Google Customer Satisfaction 111

Vision Edge Marketing

FEBRUARY 28, 2023

This culture not only drives bottom line improvements due to increased performance and efficiency; Its focus on customer-centri city related processes, also helps organizations become more competitive, thereby improving the top line. Both require a data-driven approach and a focus on continuous improvement.

Work Management 243

Work Management Planning Marketing Management Customer Satisfaction 243

WordAgents

APRIL 8, 2025

The most effective FOMO tactics highlight the genuine value that customers would regret missing rather than manufacturing artificial urgency. Balancing scarcity messaging with transparency builds stronger customer relationships. Your customers can spot manipulation from miles away.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

SocialPilot

APRIL 10, 2025

While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Trustpilot simply lacks any feature at all.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Efficiency 73

Martech

FEBRUARY 18, 2025

Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. In a world of increasing transparency and accountability, they must ensure every move is ethical, efficient and in the best interest of stakeholders.

Marketing Analytics Tools 104

Marketing Analytics Tools Enterprise Management Marketing AI Allocation 104

CMSWire

JULY 9, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Experience management is becoming a business-wide framework linked to revenue, efficiency and customer health. This 6-Step Roadmap Can.

Enterprise Management 79

Enterprise Management Marketing AI Digital Asset Management Sitefinity 79

Marketing Insider Group

JUNE 18, 2024

The AIDA Model is a foundational marketing framework that maps out the customer journey from initial awareness to final purchase. Here’s a breakdown of each stage: Attention: Capturing the potential customer’s awareness through eye-catching ads, headlines, or visuals.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Salesforce Marketing Cloud

MAY 6, 2025

Salesforces Customer Zero SteerCo, which McCord leads, handles the big-picture strategic AI vision for the company, while its AI Council makes sure all tools meet legal, compliance, and security requirements. It can do this by developing principles for responsible AI to clarify your stance on fairness, transparency, and accountability.

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Sword and the Script | B2B

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. They’ve turned the idea into a systematic process, so they are producing the videos efficiently.

Work Management 120

Work Management B2B Marketing Paid Search Agency Marketing Management 120

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) improve to achieve the desired result in a more efficient way? Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. NPS (Net Promoter Score).

Lead Ranking 306

Lead Ranking Lead Scoring ROI Enterprise Management 306

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? Here are eight B2B marketing strategies that can make a big difference today. People have lots of choices.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Marketing Insider Group

SEPTEMBER 1, 2020

In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time , Efficiency , and Throughput. These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. Customer Satisfaction(NPS/ CSAT).

Planning 315

Planning Work Management Marketing Management ROAS 315

Computer Market Research

JULY 9, 2025

Today’s manufacturers face more complexity than ever—global disruptions, rising customer expectations, growing channel networks, and increased pressure to deliver faster, smarter, and leaner. Stronger partner performance : Align with distributors using transparent metrics. And that starts with adopting the right supply chain software.

Budget Programs 133

Budget Programs Work Management Marketing Management Software 133

Martech

DECEMBER 11, 2024

Focusing on AI-driven business automation, they prioritize efficiency, cost reduction and streamlined operations. Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. However, with AI, this process is streamlined into a highly efficient workflow.

Marketing AI 111

Marketing AI Ethics Work Management Marketing Management 111

Salesforce Marketing Cloud

APRIL 7, 2025

No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues arent resolved instantly. A customer might not always notice flawless service. Customers want to feel heard and valued.

Small Business Marketing 88

Small Business Marketing Marketing AI Work Management Marketing Management 88

Computer Market Research

JUNE 19, 2025

Efficiency: Automates repetitive processes and reduces manual errors. Transparency: Clear visibility into program status builds trust. Partner satisfaction: User-friendly portals improve partner loyalty. It helps manufacturers and distributors improve efficiency, foster stronger partner relationships, and maximize program ROI.

Advertising Agencies 78

Advertising Agencies Advertising Channels Enterprise Management Co-Registration 78

illumin

JANUARY 7, 2025

Having clearly defined and documented expectations with respect to ad results is important for agencies and inconsistent measurement and lack of transparency make reporting difficult. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Advertising 59

Salesforce Marketing Cloud

FEBRUARY 21, 2025

Heres what it can do for you as you move forward with fiber broadband: Leverage insights to decide where to build Manage complex fiber broadband projects Scale the quote-to-order process and improve accuracy Serve fiber broadband subscribers efficiently Build customer loyalty with personalized experiences Leverage insights to decide where to build.

Efficiency 52

Efficiency Cost Enterprise Management Work Management 52

Trade Press Services

JUNE 9, 2025

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. Earlier versions of these tools used limited scripts to formulate standard responses, leaving much to be desired in user satisfaction. For ethical considerations, transparency with customers is essential.

Enterprise Management 77

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 77

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Computer Market Research

JUNE 23, 2025

From partner satisfaction to internal efficiency, automated rebate systems can drastically improve how your programs run—and how they’re perceived. Take the Next Step Toward Efficiency If your rebate programs are still bogged down by spreadsheets or slow approvals, now’s the time to upgrade.

POS 99

POS Process Automation Budget Programs 99

FunnelEnvy

AUGUST 19, 2024

Capturing the attention of fickle customers is hard enough, right? Unfortunately, internal communication gaps between teams often create customer friction, leading to inefficiencies and missed opportunities. This transparency ensures that every department is aligned and contributes to the overall success of the funnel.

Top of Funnel 64

Top of Funnel Allocation Work Management B2B 64

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. This scalability can be a crucial factor in managing growth efficiently.

Work Management 307

Work Management Lead Ranking Marketing Management Training 307