Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!
May 2023
Klaviyo Update Details |
This integration enables Klaviyo users to sync their Buy with Prime order and customer data for a more comprehensive view of each customer, allowing businesses to provide targeted communications, nurture relationships, and drive repeat purchases. It helps increase conversions, revenue, and direct customer relationships by offering personalized experiences and automating post-purchase flows. |
SmartBug's Impact |
The Klaviyo integration with Amazon's Buy with Prime is particularly important for SmartBug and our clients because it unlocks new possibilities for data-driven marketing and customer engagement strategies. With access to a more comprehensive view of each customer, businesses can create highly personalized and relevant communications that cater to individual preferences and behaviors. This level of personalization can significantly improve customer satisfaction, loyalty, and lifetime value. |
May 2023
Klaviyo Update Details |
Klaviyo has introduced a redesign of its settings page to improve user experience and make it easier to navigate. The update includes a new left-hand navigation menu, better organization of settings categories, and enhanced search functionality to help users quickly locate specific settings. |
SmartBug's Impact |
The improved user experience, easier navigation, and enhanced search functionality streamline marketing operations, allowing our clients to efficiently manage their campaigns and ultimately achieve better results in their email and SMS marketing efforts. |
About the author
Kody Van Sistine is a Partner Marketing Specialist who enables and empowers sales and client services teams with the tools and expertise to delight their customers. With a diverse background in manufacturing, E-commerce, brand management, and content creation, I can bring a unique perspective to any marketing-related effort. I enjoy playing video games and working on a print-on-demand side hustle in my free time. Read more articles by Kody Van Sistine.