Martech

JULY 29, 2024

Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. It also creates category leaders from organizations that can extract maximum value from AI.

Marketing AI 140

Marketing AI Branding Brand Identity Digital Transformation 140

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

Marketing AI 115

Marketing AI Effectiveness Work Management Paid Search Agency 115

Marketing Insider Group

FEBRUARY 5, 2025

Efficiency is more than a goal; it’s a necessity for modern businesses. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Vision Edge Marketing

JANUARY 28, 2025

Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. What they have learned is that a customer-centric strategy provides an excellent path for addressing both. Customer-centricity isnt just about good intentions. Does that feel familiar to you?

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

Social Media 264

Social Media Work Management CRM Marketing Management 264

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Marketing AI 130

Marketing AI Work Management Marketing Management Paid Search Agency 130

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. It has made marketing efforts far more manageable in some significant areas.

Marketing AI 317

Marketing AI B2B Marketing Planning Work Management 317

Salesforce Marketing Cloud

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform.

Marketing AI 92

Marketing AI Efficiency Marketing Management Privacy 92

CMSWire

JUNE 27, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. AI won’t solve a broken journey. Customer journey mapping reveals where service breaks down. Smarter AI wins. AI isn’t magic.

Marketing AI 102

Marketing AI Sitefinity Digital Experience Platform Enterprise Management 102

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Here are the key roles in the AI dream team.

Marketing AI 111

Marketing AI Ethics Work Management Marketing Management 111

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. With AI, youre paving the way for a smarter, more connected future. Streamline resource allocation with AI insights.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders.

Marketing AI 121

Marketing AI Customer Satisfaction Cost Per Click Case Studies 121

Salesforce Marketing Cloud

MAY 6, 2025

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. An AI committee. The solution?

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

CMSWire

JUNE 16, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Use AI for chatbots and repetitive CX tasks to reduce wait times and lower operational costs. We've got you covered. The Gist Start with the basics.

Marketing AI 90

Marketing AI Enterprise Management Digital Asset Management Work Management 90

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial. Enhanced Customer Experience : Faster routing ensures quicker follow-ups.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI can change this dynamic by augmenting decision-making with rich data and insights at a previously unknown scale and frequency.

Marketing AI 121

Marketing AI Work Management Marketing Management Advertising Agencies 121

Vision Edge Marketing

JUNE 17, 2025

If your company is like many others, you believe customer experience (CX) has become a critical differentiator for businesses. In a study commissioned by Emplifi, 87% of companies stated they provide excellent CX, despite only 11% of customers agreeing with that statement. Analytics enable you to derive data-driven insights.

Differentiation 176

Differentiation Analytics Customer Satisfaction Touchpoints 176

Salesforce Marketing Cloud

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. It’s a smart investment that keeps costs down.

Small Business Marketing 105

Small Business Marketing Marketing AI SMB Work Management 105

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 328

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 328

CMSWire

JULY 3, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist Misaligned priorities stall AI. Most AI tools fail because they’re built without input from the people expected to use them.

Marketing AI 86

Marketing AI Sitefinity Enterprise Management CMS Development 86

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Paid Search Agency 121

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 121

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

Marketing Automation Services 118

Marketing Automation Services Marketing AI Tools Work Management 118

Salesforce Marketing Cloud

APRIL 8, 2025

Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. Dont let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you understand the basics so you can feel confident about your adoption strategy.

Marketing AI 95

Marketing AI Allocation Work Management Marketing Management 95

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends.

Marketing AI 293

Marketing AI Trends B2B Marketing B2B 293

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Intent Signal 130

Salesforce Marketing Cloud

OCTOBER 29, 2024

CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. The misguided rush to train and deploy Large Language Models (LLMs)—fueled by industry hype and misconceptions that these models alone can solve all AI-related challenges—is a fundamental miscalculation.

Enterprise Management 145

Enterprise Management Work Management Marketing Management Lead Ranking 145

CMSWire

JULY 9, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Feedback Loops, Not Dashboards, Drive Real CX Insights Can AI-Generated Interfaces Replace Static UX? The Gist AI supports alignment.

Enterprise Management 74

Enterprise Management Marketing AI Digital Asset Management Sitefinity 74

Marketing Insider Group

MARCH 4, 2025

Optimizing images, reducing HTTP requests, and using efficient caching strategies create faster experiences. AI-driven UX enhancements refine layouts based on real-time interactions. Location-based customization, such as adjusting currency or language settings, improves relevance. Speed Up Load Times Every second counts.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Marketing Budget 115

Marketing Budget Marketing Automation Services Allocation Work Management 115

Trade Press Services

JUNE 9, 2025

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. The chatbot market is expected to reach over $15 billion by 2028. Ease of scalability.

Enterprise Management 77

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 77

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Marketing Insider Group

AUGUST 14, 2023

Well, they do, and it’s called generative AI. Generative AI has the power to speed up the process and still produce top-notch content. In this post, we’re discussing why every marketer should be using Generative AI in 2023, and 7 specific ways you can start leveraging this technology. What Is Generative AI?

Marketing AI 246

Marketing AI Generation Marketing & Strategy Training 246

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments. Its not one-size-fits-all.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

Salesforce Marketing Cloud

JUNE 17, 2025

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Mulesoft: Build your foundation for actionable AI Connect your systems, workflows and APIs in one place.

Digital Transformation 94

Digital Transformation Marketing Management Customer Satisfaction Paid Search Agency 94

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Zoominfo 130

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Marketing AI 96

Marketing AI Generation Planning Ad Building 96