Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better. Better Data Means Smarter Automation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Key Takeaways About B2B Database Marketing.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

FEBRUARY 24, 2023

Data published by WFH Research , a collaborative research organization funded by several major educational institutions including Stanford University and the University of Chicago, suggests that return-to-office (RTO) policies are becoming increasingly common across much of the American workforce. The ‘Great Rebalancing’?

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Mobile Marketing Marketing Prospects 130

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. What kind of marketers would we be if we didn’t include ZoomInfo on this list? How often do they receive customer complaints? Check it out!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM) strategy, and are important for understanding your customers better. Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep. We are in a really unique position as a company and with an offering to fuel that.”

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo. Source: ZoomInfo. billion estimate.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It lets advertisers use privacy-centric and reliable signals in partnership with publishers.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Zoominfo

DECEMBER 27, 2021

Find a list that fits your company’s search criteria—such as customer profile, marketing goals, and technology stack—and start prospecting. You can also use a tool like ZoomInfo to build a list of potential unicorns that fit specific criteria. For example, the Deloitte Technology Fast 500, Inc.

Zoominfo 100

Zoominfo Trigger Marketing Ideal Customer Profiles Custom Publishing 100

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. ZoomInfo MarketingOS Finally, ABM with data you can trust. Google tells stories of customers who use Google Ads to grow their business. Salesforce makes good use of customer case studies to tell its brand story.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. Source: High Growth Study 2021, published by the Hinge Research Institute. That technology permanently shifted the way sales teams operated.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

JANUARY 8, 2021

In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. They learned to use the software better. What were their interests?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. Here’s why: If you start ‘selling’ too early, you risk irritating the customer and losing the sale.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. says Russell Van Leuven, General Manager, ZoomInfo.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. With today’s mostly-virtual environment, it can feel nearly impossible to manage what to create, who is creating it, who edits, and where to publish content. Retargeting works. Image: Criteo.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real time, it takes time to process and package it for customers to actually use. Streaming intent data, like ZoomInfo’s new Streaming Intent tool , is what we like to call the cherry on top of the B2B sundae. Streaming intent data provides the best, up-to-date intent information as it’s happening.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

DECEMBER 3, 2020

Customers are calling. Soon, according to ZoomInfo data, Zoom saw a 418% growth in adoption rate in just two months. They anchored around their customers. Earlier this year, we published a piece on why Zoom was so successful during the pandemic , pulling ahead against previous frontrunners in the industry. Hilary asked.

Zoominfo 147

Zoominfo Work Management Video Marketing Lead Qualification 147

Webbiquity

JANUARY 18, 2022

That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. Your business model relies on driving a high volume of low-cost transactions, rendering details of each specific customer less important. Click on the table below for more detail on each provider.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Salesforce, State of the Connected Customer. What about a company selling magazine subscriptions?

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

APRIL 18, 2019

One of the most crucial steps in any marketing or sales decision is knowing who your customers are. Who are your top performing customers? Now that you’ve defined your customers, you need to define the scope of the services you offer. Are most of your customers in one specific industry? ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, whether you’re a new reader looking for new sales content or a ZoomInfo regular, today’s blog post is for you. Recently, we published The Ultimate List of Marketing Podcasts. Let’s get started!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Zoominfo

FEBRUARY 5, 2021

Let’s start with that dream customer. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. Here’s why: If you start ‘selling’ too early, you risk irritating the customer and losing the sale.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Personalization through list segmentation gives your customers exactly what they want. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 78 Customer Engagement Statistics. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

AUGUST 11, 2020

Ideal client profiles are crucial for any account based marketing (ABM ) strategy, and are important for understanding your customers better. Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. artificial intelligence will become (even more) ubiquitous.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. 91% of marketers said a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 25, 2022

An exceptional onboarding experience creates real believers and campaigners for the organization and elevates retention almost twofold,” says John Gilleeny, senior director of talent and learning at ZoomInfo. Overall, the talent market seems to have adjusted well to the idea of working from home for at least part of the time.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JUNE 25, 2018

By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. And research shows, your customers are already searching for video demos. Create short brand story videos that show your customers who you are and what you do. Don’t believe us? Best Practices for Using YouTube for B2B.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

JANUARY 8, 2021

In fact, according to data from ZoomInfo, company expansion maintained relative momentum, both nationally and internationally, through 2020. Interestingly, many companies who’ve caught the travel bug in the form of business expansion projects — both within the U.S. and globally — appear to have largely maintained those goals.

Zoominfo 130

Zoominfo Paid Search Agency Amazon Case Studies 130

Hubspot

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. One example Fitzek gives is ZoomInfo. You've underinvested in customer experience.

Work Management 66

Work Management Marketing Management Peer-to-peer Zoominfo 66

Zoominfo

JULY 1, 2018

TrustRadius: Authenticates each reviewer and validates every review through its research team prior to publishing. Even better than trying to control negative reviews, offer an incentive to customers who leave positive reviews of your product online. Contact ZoomInfo today to increase sales productivity and reach more buyers.

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190