Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 11) Slick Write.

5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Want to get better at writing shorter emails?

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. We write blog posts, we.

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. Yes, this is a creative writing book , but hear me out.

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic?

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Four Expert Tips on Writing Engaging Content

Outbound Engine

Technically, anyone can write something. The question is, do you know how to write something great ? At OutboundEngine, we pride ourselves on writing engaging content for our customers every day. Don’t be shy about using positive customer comments in the past.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. It’s not often they’ve studied English or creative writing. 3 Tips for Better Blog Writing.

How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples

ClearVoice

What is a lead in writing? Funny thing about this blog post: When I sat down to write it, it dawned on me that I was trying to write a good lead for a post about how to write a good lead. freelancewriting #writing #contentmarketing Click To Tweet. It’s lazy writing.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time.

Writing Web Content that Gets Results: Questions

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Even if the Internet changes at lightening speed, the writing basics for content remain the same. I’ve been writing on the web for twelve years.

4 Common Blog Writing Stumbling Blocks

Writing on the Web

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. However, blog writing can be tougher than you might think. You may find that you just can’t carve out time in your busy schedule to write blog posts.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

How to Write a White Paper That Generates Quality Leads

NuSpark

So, what does it take to write a white paper that generates good quality leads? Here are the main steps to follow: Start by identifying your target customer persona, their problems, and their pain points.

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6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. We’ll check my score before I publish.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business.

Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Write a few sentences out about the problem. How frequently to publish.

The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates

BuzzSumo

For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics. For inspiration for your own content, let’s break down each type and look at examples from our top pieces on the Write Blog.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers.

Everybody Writes — My Interview With Ann Handley

Marketing Insider Group

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. Why did you write it? Other books on writing already exist. Ann Handley’s Tiny Writing House.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) Do you publish prices on your website?

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Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” To help clients unravel what to write about, I ask a series of questions. You can also share case studies (with customer permission).

How to Write Persuasive Content

Sharpspring

Writing web copy is easy. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Write for the Average Reader. Writing is just one part of content creation.

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles.

Use the Science of Emotion to Write Better Headlines

ScribbleLive

Perhaps the most famous is Robert Plutchik’s wheel of emotions: Writing in the January/February 2001 issue of “American Scientist,” Plutchik presented this visualization as a means of describing the “relations among emotion concepts, which are analogous to the colors on a color wheel.

Boston Write Now: Content Marketing Insight from Pros

Aberdeen

At Boston Content’s Write Now event, marketers and copywriters – and the myriad titles existing betwixt the two – met to gain insight into what it’s like to write right now from folks in similar roles across industries. Keeping your writing team consistent.

Lead your customers to your best online content: here’s how

Biznology

That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

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