How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

Lead exponential digital growth through publishing and advertising

Biznology

But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. A new 21st century digital growth paradigm is needed if publishing and media are to remain prosperous leaders. Lesson for Leaders.

5 Simple Ways to Write Better Emails

Act-On

It might be a tough thing to consider, but, by some estimates, six percent of our total working time is wasted , simply because we have to wade through murky writing. Writing subject lines is, of course, an art. Want to get better at writing shorter emails?

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. So should publishers be focusing on a video monetization strategy?

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. We write blog posts, we.

Multi-Channel Publishing From Within Engage

ScribbleLive

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients.

The 24 Best Online Writing Tools and Apps

Webbiquity

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 11) Slick Write.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. What Does a Publisher Do?

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic?

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, by Ann Handley. Yes, this is a creative writing book , but hear me out.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. It’s not often they’ve studied English or creative writing. 3 Tips for Better Blog Writing.

How to write for social media

Biznology

This video with Paul Gillin is about the basics of writing engaging social media messages. Writing for social media is about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use.

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further.

How to Write Persuasive Content

Sharpspring

Writing web copy is easy. 2 million blog posts are published every day, but most get ignored. Few will ever capture their audience’s attention or help persuade them to become a customer. Write for the Average Reader. Writing is just one part of content creation.

5 Steps to Quality Business Blog Writing

Writing on the Web

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time.

Writing Web Content that Gets Results: Questions

Writing on the Web

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Even if the Internet changes at lightening speed, the writing basics for content remain the same. I’ve been writing on the web for twelve years.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

4 Common Blog Writing Stumbling Blocks

Writing on the Web

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. However, blog writing can be tougher than you might think. You may find that you just can’t carve out time in your busy schedule to write blog posts.

Everybody Writes — My Interview With Ann Handley

Marketing Insider Group

Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. Why did you write it? Other books on writing already exist. Ann Handley’s Tiny Writing House.

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? Here’s how I research, write , add an image, compose a compelling title, and optimize for SEO and publish a blog post in under an hour. We’ll check my score before I publish.

Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business.

5 ways non-traditional publishers connect with audiences

Parse.ly

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019.

Writing Better Web Content: Ask what? Who? Why?

Writing on the Web

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. The hero of your story should be your team, and the hero of their story is your customers. Make Your Customers The Hero Of Your Story.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Write a few sentences out about the problem. How frequently to publish.

Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” To help clients unravel what to write about, I ask a series of questions. You can also share case studies (with customer permission).

How to Write Great Bios for Others: 5 Do’s, 5 Don’ts, 5 Good Examples

ClearVoice

Keys for writing someone else’s bio: Keep it succinct, start with current role and responsibilities, don’t get hung up on dates, and leave out information that could describe ten thousand other people. We get it: Writing about yourself is difficult. Articles Writing

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? What's the Optimal Publishing Frequency on Twitter? On Twitter, publishing more is better. What is the Optimal Publishing Frequency on LinkedIn?

Use the Science of Emotion to Write Better Headlines

ScribbleLive

Perhaps the most famous is Robert Plutchik’s wheel of emotions: Writing in the January/February 2001 issue of “American Scientist,” Plutchik presented this visualization as a means of describing the “relations among emotion concepts, which are analogous to the colors on a color wheel.

Boston Write Now: Content Marketing Insight from Pros

Aberdeen

At Boston Content’s Write Now event, marketers and copywriters – and the myriad titles existing betwixt the two – met to gain insight into what it’s like to write right now from folks in similar roles across industries. Keeping your writing team consistent.

5 Top Tips for Getting Guest-Published

Leadspace

But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

Lead your customers to your best online content: here’s how

Biznology

That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

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65 Experts Chime In On How To Stay Motivated To Write

Marketing Insider Group

One of the biggest questions I get is how do you find the time to write? This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes. Jason Falls (writing keeps me sane).