Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 360

Brand Identity Branding Advertising Agencies Content 360

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? B2B copywriters stay customer-focused, always keeping the end goal of the content in mind. B2B copywriters typically work for multiple clients in different industries. Customer-Focused. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for.

Copywriting 354

Copywriting Work Management Marketing Management Service 354

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Affiliate sales support independent publishing. There is only one you.

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

FEBRUARY 3, 2021

And that is derived from the value our content brings to a brand’s prospects and current customers. But they often surprisingly not judged on how well the overall content marketing program works. Key Takeaways: Content agencies like ours start with an assessment and a content plan to reach, engage and convert more customers.

Marketing Agencies 2 275

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 275

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. The way you write and publish your posts can impact your reach, authority, and overall success. The way you write and publish your social media posts can impact your reach, online authority, and overall success. A strategy.

Social Media 264

Social Media Media Content Linkedin 264

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Personal branding is when you market yourself and your work as a brand. What is personal branding?

Personalization 309

Personalization Brand Identity Branding Custom Publishing 309

Marketing Insider Group

JUNE 7, 2021

It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. Reach Your Ideal Customers. If this happens, how can you ever expect to convert them into customers? Quick Takeaways.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Key Takeaways: Providing writing feedback helps you produce better quality content. It’s a win for everyone.

Marketing Agencies 2 244

Marketing Agencies 2 Advertising Agencies Guidelines Work Management 244

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself. Gather Customer Ideas and Feedback.

Startups 285

Startups Work Management Marketing Management Service 285

Marketing Insider Group

JUNE 9, 2020

Campaigns don’t work. Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? You learn every time you publish and share. You learn every time you publish and share. Center your strategy on your customers and their needs.

Campaigns 314

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 314

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Write your company information as a pitch, rather than a simple description. Image source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. It’s a bullet-proof formula that’s proven to work. And before you can even start writing, you have to think of an idea for a lead magnet first!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Tim Hanson is doing the same. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. Why this “standard” approach to SEO no longer works. It’s crucial to write for your readers first, however.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). What's In the Book Jonah Berger spells out his rationale for writing Magic Words in the Introduction. ".

Paid Search Agency 48

Paid Search Agency Custom Publishing Advertising Agencies Rules 48

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 96

Facebook Digital Asset Management Tools Brand Identity 96

Buffer

APRIL 7, 2022

You probably check your email every day, whether for work or personal reasons, and so do millions of other people. Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. What gives Revue an edge over other online publishing platforms like Substack or Medium ? Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 99

SME Custom Publishing Customer Surveys Landing Pages 99

ClearVoice

OCTOBER 12, 2021

They need a little outside input from others who ideally have some experience in evaluating content marketing or writing skills and also can be trusted to deliver useful feedback. It might be tempting to work on all your writing or content marketing weaknesses simultaneously. Diagnosis: Dry, Uninteresting Writing.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. But simply promoting a brand is not enough.

Work Management 103

Work Management Brand Identity Branding Peer-to-peer 103

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Here’s how it works: First, track your brand mentions. This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Contently

MARCH 25, 2021

When companies write about themselves, we usually wind up with dry, hollow press releases. When Paul Campillo, head of brand and communications, was working on a story about chatbots, he wanted to insert one so readers could ask it questions about the article. The post Don’t Publish a Press Release.

Press 188

Press Product Case Study Case Studies 188

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? First up, you can now publish right on Instagram Reels via the HubSpot Mobile App. It’s about giving them the tools to work smarter, not harder. Isn't that handy?

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. What works for a hamburger juggernaut will most likely fall flat for a government agency. How do they expect us to sound?

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Contently

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Consider adding a value or weight to each touchpoint to determine its mROI to see how they’re working.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. We work with our clients to get the author structured data right in this regard.

Google 96

Google Keywords FAQ API 96

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125