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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. Virality Rate Your virality Rate lets you know how much your content is resonating with your audience.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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How to go viral on TikTok: 7 tips from brands that did it

Sprout Social

Stuck on how to go viral on TikTok? In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral. Let’s be real: you can’t brute force your way to millions of views.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. million views, 230,000 likes and 787 comments. million likes and 22,000 comments the day after the posts were published.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

My view is to always mainly focus on the stuff that works. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon.

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How social media consistency drives business results

Sprout Social

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. Build an audience Going viral on TikTok was an impressive milestone for Figo. Limited time and resources. Lengthy approval periods.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

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