Take leadership through exponential growth publishing


How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. This McKinsey table shows the whole economy in one quick view. Customers in connected consumption with their preferred vendors.

Switch the user interface to accelerate growth and leadership


If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. Your personal search history is used to customize your new searches.

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Business video trends worth noting in 2018


86% of views of business-related videos take place on desktop browsers. There are plenty of options for turning static longform videos like webinars into navigable videos customers will appreciate. The most popular viewing time. Weekends account for 15% of views.

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Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. American Express’ Open Forum is one great example of a brand acting like a publisher.

Complete Guide: Why Blogging Increases Customer Engagement


The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. 36% publish one post per month or less. Guest post by Kiran Bajpai.

Unconventional Views on B2B Growth

B2B Marketing Directions

Last fall, The B2B Institute (a think tank funded by LinkedIn) published a research report that every B2B marketer should read. Most of these principles embody views that run counter to much of the current conventional wisdom about how B2B marketers can effectively drive growth.

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Take the lead, deliver the future, and rise to the top in four stages


If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. Connected consumption will grow customer-vendor partnerships during every use of connected products. Real customer control of commerce will replace today’s customer-centered slogans.

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

Survey: Brands Aren’t Ready to Commit to Native Publishing


The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

Should You Publish Your Agency Rates on Your Website?


If you run a pizza shop, you have to charge your customers something for your ingredients. Agencies have differing views on the topic, but there’s definitely a trend toward ditching listed rates. Publishing rate information on your website is one way to accomplish this.

Creating a Shared, Single View of the Customer


Much has been written of late about creating a 360 degree view of the customer. It means that enterprises see and understand customer engagement from the awareness stage of the buyer’s journey through to purchase and post purchase interactions.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. The system retains the input data as long as the customer chooses.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

First-Party Data Priorities Prompt Publishers to Take Back Control


Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

4 tips to improve your YouTube channel


Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

ADmantX partners with the Digiday Publishing Summit Europe 2019 in Milan


ADmantX is excited to partner with Digiday on the Publishing Summit Europe 2019, taking place in Milan on March 5 th – 7 th , 2019. The post ADmantX partners with the Digiday Publishing Summit Europe 2019 in Milan appeared first on ADmantX.

Why account-based marketing is a game changer for Japan


His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Marketers are measuring page views and clicks. How does the ABM book fit into your publishing portfolio? .

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics

KoMarketing Associates

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers.

Apple Search Ads: How App Publishers Can Get to the Top of the App Store

Single Grain

Apple Search Ads are sponsored ads that provide app publishers paid access to the top spot in the Apple Store search results for iPhone and iPad. If your business has an iOS app then you need to seriously consider Apple Search Ads to reach potential customers.

64% of Marketers Want to Improve the Customer Experience with a Data-Driven Personalization Strategy

KoMarketing Associates

Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. Business Strategy agency content marketing convergence marketing automation publisher

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. I do feel I can safely publish statistics for three groups within the industry. These vendors all started out as CDPs in the sense that they always built unified customer databases. This is a bit of a catch-all category but almost every system in this group was designed primarily to create a customer database that would be accessible to other systems.

Run Custom Reports and Analysis: Introducing the Evergage Data Warehouse


Evergage customers consist of leading companies from several different industries, whose strategies and use cases for the Evergage platform vary widely.

All Those Pennies Add Up: Why Publishers Must Use Microtransactions

Martech Advisor

Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. Customers want what they want when they want it, and microtransactions provide that level of on-demand content.

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Fospha recently conducted “The State of Marketing Measurement, Attribution and Data Management” report and discovered that more than one-third (34 percent) of marketers believe that their company only analyzes less than 20 percent of all customer data available to them.

Create More Personalized Publishing Newsletters


Instead of sending one blanket newsletter, publishers should try to segment their audience and send newsletters containing different content to different audience segments.

Views, visitors, engaged time, shares, and search: The metrics that matter for content


s content dashboard we provide support for a bevy of metrics beyond the world’s most popular analytics metric, the venerable page view. Page Views, Views by Device. Page Views, Views by Device. Mobile views in the Parse.ly In Parse.ly’s

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Interactive video for sales just got a big boost from Apple


What’s more is that this activity generates click-throughs and lots more data video publishers can use to learn about viewers and measure the effectiveness of their videos and video strategy.

Intelligent Social UX Layout: Data-Backed Site Design


Today's media landscape has put publishers in a tough position. They're making less money than ever before, on top of struggling with rising costs and technical inefficiencies.

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers


Act like a publisher. But she doesn’t just want content marketing to fuel business growth; in thinking like a publisher, she believes it can turn a profit. If we do our job well as a publisher, we shouldn’t need to do a lot of marketing for it.” . Content marketer or publisher?

How to Get More Views on YouTube: 12 Tactics that Actually Work


Hello, it’s 2020, and you’re here because you want to get more views on YouTube. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. 12 ways to get more views on YouTube.

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