5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content?

How to turn your business blog into a publisher


Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Take one for the Team: Give away a super pricy Super Bowl commercial to one of your customers?

9 Award-Winning Customer Advocacy Success Stories

It’s Time to Think Bigger with User Generated Content


And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online.

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017


These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

Now that everything is queued up to publish on Monday, she can finally relax. From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C.

Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce.

How to Leverage User-Generated Content in Your Marketing Strategy


In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads.

5 User-Generated Content Mistakes to Avoid


When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. 1) Publishing Without Permission. 5) Straying From Your Customer Base.

How User Generated Content Will Keep You Relevant


But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. These days, smart businesses are outsourcing some of their content marketing to their customers.

Why User-Generated Content Is More Important Than You Think


A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. But great customer service enabled by social is a no brainier. Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

10 Marketing trends to watch for 2017


You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Marketing to customers in-store. The only way to compete with this is to market to your customers while they are in your stores.

Trends 169

Why You Should Invest In Content Curation


When it comes to creating content, marketers and publishers face a number of challenges. Or, brands might collect user-generated photos and stories showcasing their product. Best Practices content marketing curate curated content syndicated content user generated content

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Keep it consistent … in two ways (especially if your end goal is to convert Instagram surfers into prospective customers). Embrace UGC (User-Generated Content).

Who’s going to stock the pond?


There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand. Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. Content Publishing PowerPoint and Video Management business video powerpoint to video user generated video video assembly video asset management video creation techniques video hosting

Five Ways to Draw Traffic to a Blog Post


As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Post user-generated content.

Who’s going to stock the (content) pond?


There is a lot at stake for organizations — especially larger organizations – in terms of productivity impact on individual’s day jobs, customer experience and brand. Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. Content Publishing PowerPoint and Video Management business video powerpoint to video user generated video video assembly video asset management video creation techniques video hosting

10 Outstanding Twitter Feeds By B2b Publishers


This global conversation among people, companies, brands, and industries is reshaping how B2B publishers communicate. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Which B2B Publishers are Doing it Right on Twitter?

The Beauty of Listening


Brickfish’s Nuvi platform allows brands to actively listen to the needs of their consumers to create incredible customer-centered campaigns. Collaborating with influencers has never been easier with Brickfish’s publishing platform, GroundSpark.

Brand 52

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”

Paper 262

This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?

6 types of content your readers hate


If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Before you publish a blog post or send a tweet, run the content by several people at your company.

Turn Your Customers Into Marketers


Top five reasons to curate user-generated content. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. The post Turn Your Customers Into Marketers appeared first on Salesfusion.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated.

Eloqua 136

Increase Unique Visitors: Part One of the "5 Ways Publishers Can Pump Up Web Revenues" Guide


Each week, we'll discuss one of five steps shared in the guide " 5 Ways Publishers Can Pump Up Web Revenue." 25% of search results for the world's top 20 largest brands are links to user-generated?content. Approximately 1 in every 13 people on earth are active Facebook users.

How to build your social media marketing strategy for 2019

Sprout Social

Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Maybe it’s more social-savvy customers. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Does your brand promote user-generated content ?

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. The beauty of social media is that businesses have a place where they can directly engage with customers without having to wait around. Customers are empowered to ask questions before making a purchase.

What “Brand Safety” Really Means (And Is It Really Possible?)


But what about other arenas that could rattle at least some of a potential customer base? With a lot of users generating their own content with little to no editorial oversight, social media platforms are full of potentially risky stuff. Perspective brand safety email Publisher

8 ways to effectively extend your Instagram reach

Sprout Social

With over a billion monthly active users and a constant flood of content, now’s the time to rethink how you can extend the lifespan of any piece of content. Instagram automatically gives you the option to publish content to the likes of Facebook, Twitter and Tumblr, for starters. This also allows you to publish to both platforms without having to hop between them. For starters, user-generated content such as customer photos is proven to increase conversions.

Why You Need Social Media, Even if Your Customers Don't


Well, here's the thing: your customers probably are on social media. Are there B2C companies without potential customers on Facebook? billion worldwide social media users in 2012. 3) User-Generated Content is More Critical Than Ever Before.

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Most businesses prefer to use Twitter as a social customer care tool , while Instagram is more for creative, audience building techniques. The mattress company excels at driving awareness by being a source of humor for fans, customers or potential customers on Twitter.

Measuring the Best Times to Post on Social Media

Sprout Social

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. billion monthly active users , Facebook is king of social media. Focus on Traffic Generation. Publishing

Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

However, trying to organize, manage, and publish your social media content is no easy task. Try Sprout Social’s social media publishing tools to schedule content across multiple accounts or platforms. First, how many posts per day do you plan to publish and on which social networks?

The Ultimate Guide on How to Use Instagram Stories

Sprout Social

In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon. In short, Stories allow users to create a feed of sequential content that disappears within 24 hours of being posted. Sharing User Generated Content (UGC). Many brands share Stories dedicated to their followers’ user-generated content such as tagged customer photos. Instagram Publishing

Do You Know How to Create the Perfect Content Marketing Strategy?

Sprout Social

Offering your audience valuable content builds brand awareness while bringing in leads and customers. Do you want to grow your email list, help customers know how your product is used or build your social media profiles? You may even want to try user-generated content.

How Does the Outbrain Module Impact SEO?


When it comes to SEO, Outbrain offers value for both parties in the online advertising equation: Publishers: Grow your in-site organic traffic with Outbrain’s Engage solution. Engage your readers with interesting and relevant content served and published by Outbrain on your website.