Convince & Convert

SEPTEMBER 7, 2011

The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. Our customers are typically professional marketers representing a range of company sizes across most major industries. The Creation and Curation Sweet Spot. Analyzing 150,000 Social Media Posts.

Curation 166

Curation Research Sample Click Rate 166

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Sprout Social

NOVEMBER 29, 2023

People can spot a bot at a glance. Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

PathFactory

DECEMBER 7, 2018

It sounds so simple in theory: focus on the hot prospects that meet your ideal customer profile. Fit is pretty basic: it’s how closely a prospect meets your ideal customer profile. They meet your ideal customer profile or they don’t. This post was originally published on the PathFactory blog on May 30, 2018.).

Top of Funnel 68

Top of Funnel Ideal Customer Profiles Lead Ranking Marketing Qualified Leads 68

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. So how do you start using them?

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Marketing Insider Group

AUGUST 26, 2020

Since conversions are the “rest stops” along a prospect’s journey toward becoming a customer, they’re valuable indicators of how content marketing can drive sales. We’ve found that having one place to plan, collaborate, create, publish, and distribute your content allows you to accomplish a lot more in less time.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. Here are some ways to make your readers want to read and share your blog posts: Make sure you’re meeting your target customers ’ needs. To find topics that will grab their attention, start with your customers’ needs, likes, pain points and goals.

Lead Scoring 288

Lead Scoring Lead Ranking Paid Search Agency Keywords 288

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. And as Michael Brenner has reported , only 20% of bloggers publish at least two posts per week. Guest post by Kiran Bajpai.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Bluetext

SEPTEMBER 28, 2021

Social media is great for engaging with customers, keeping tabs on competitors, and developing a strong brand presence. Through social channels, you can heighten your brand’s awareness by cultivating a brand personality and quickly reaching not only existing customers but also prospective customers. billion active monthly users.

Social Media 26

Social Media Media B2B Thought Leadership Advertising Mediums 26

Marketing Insider Group

NOVEMBER 6, 2023

” Traditional marketing often means paying up front, like for an ad spot, and then crossing your fingers. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. Retargeting is a powerful way to re-engage potential customers who’ve shown interest but haven’t converted.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. How to spot buying signals. How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. And do customers remember the ads? More ads are not what your customers want. Marketing Isn’t What We Thought It Was.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Top Rank Marketing

OCTOBER 6, 2023

Social Media Today Microsoft CEO says tech giants battling for content to build AI Microsoft CEO Satya Nadella scrutinized the type of exclusive publisher partnerships put in place by the likes of search giant Google as obstacles to AI industry growth, during recent testimony in the landmark U.S. antitrust case trial against Google.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Why we care. Enlighten Actions and Copilot features.

Marketing Management 96

Marketing Management Marketing AI Service Generation 96

Marketing Insider Group

MARCH 30, 2020

While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? Quick Takeaways: Providing actionable content to B2B customers is the key to winning their business.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Nuvi

FEBRUARY 9, 2021

G2 created the Top 100 Software list based on data from over 1M authentic, verified customer reviews. These reviews were written and published between January 1, 2020 – December 31, 2020. . 23 in Top 50 Customer Service . # This is Reputation’s first time on one of G2’s Best Software lists. . 83 in Highest Satisfaction .

Enterprise Management 40

Enterprise Management Marketing Management Software Paid Search Agency 40

Martech

FEBRUARY 9, 2024

While buying ad spots and directly selling to members might not be the strategy, there’s undeniable value for brands willing to engage authentically. Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other. Get MarTech! In your inbox.

Communities 106

Communities Top of Funnel Word of Mouth Enterprise Management 106

ClearVoice

JANUARY 31, 2024

We’ll cover the top five common content outsourcing mistakes to avoid, including the strategies to help you spot and steer clear of these mistakes to ensure successful outsourcing partnerships. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

We’ll cover the top five common content outsourcing mistakes to avoid, including the strategies to help you spot and steer clear of these mistakes to ensure successful outsourcing partnerships. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality.

Business 52

Business Guidelines Content Advertising Agencies 52

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. It can help marketers improve omnichannel engagement by targeting customers across many channels.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 115

RebelMouse

APRIL 28, 2021

In a nutshell, we can customize Entry Editor to allow your writers and editors to seamlessly piece together a newsletter from your existing content. Once you have a custom Entry Editor set up for your newsletters, you simply access the format directly from your hamburger menu (?), How Does It Work? Creating a Newsletter.

Newsletter 97

Newsletter Screencast Template Custom Publishing 97

Contently

JUNE 14, 2022

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. Why organic search matters when publishing content. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

Advertising Agencies 105

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 105

RebelMouse

FEBRUARY 23, 2023

Publishers are increasingly turning to artificial intelligence (AI) to streamline their workflows and enhance their content. After the explosion of ChatGPT at the end of 2022, AI began rapidly transforming many aspects of the digital publishing world, and its impact is only going to increase in the coming years.

CMS Development 52

CMS Development Generation Custom Publishing Content 52

Oktopost

JULY 6, 2023

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

ConvertKit

MAY 14, 2021

There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. Amazon is essentially a monopoly in the publishing world, especially for self-publishers. You create a deeper relationship with customers.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. The marketing landscape has undergone such massive shifts. Content marketing.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96