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What is CASL (Canadian anti-spam law)?

SendX

Due to spam being a severe economic and social burden in Canada and throughout the world, many organizations are finding it necessary to use spam control technologies. Unsolicited email and unsolicited text messages and software can all be considered forms of spam. Spam in the form of text messages is also on the increase.

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Google Announces October 2022 Spam Update

RebelMouse

The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. u201cToday we released the October 2022 spam update. Find out more about spam updates at [link]. What Does Google Consider Spam? How Do I Protect My Site From Spam?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

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Spam Email Signups: 3 Ways to Protect Your Email List

Optinmonster

Do you want to prevent spam from getting on your email list but not sure where to start? That way, you can avoid paying your email service provider for contacts that will never become customers. Today, we’re going to teach you how to block spam email signups in 3 ways, including: The Honeypot technique.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?