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Building The World’s Best Firmographic Data Foundation

Zoominfo

ZoomInfo customers get both firmographic accuracy and coverage, with more than 100 million companies and 30 million non-headquarters locations, covering the full spectrum of firmographic data from enterprises down to SMBs, extensive company location data, and corporate hierarchy data. million contacts have been published in ZoomInfo.

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Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

To improve the customer experience and stay competitive, financial institutions have made it easier for consumers to apply for credit and create accounts. Affiliate sales support independent publishing. Providing granular information to flag high-value, high-risk customers. Make it challenging for fraudsters to create accounts.

Tips 136
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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

Think before you post; would you want this published on the front page of the Sun? In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. If so, click send. Ryanair bullies a blogger.

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2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

A case study is the story of where a customer was, where they wanted to be—the tension!—and In a trivial amount of time, teenage Franklin became one of the best writers in New England and, shortly after that, a prodigious publisher. Most of them are a little less entertaining stories than Star Wars , unfortunately.)

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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. Helping clients achieve closed-loop demand generation. Providing fresh ideas, new insights, and proven best practices.

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Will We Soon Have a Magic "Marketing Answer Machine?"

B2B Marketing Directions

Last week, Mark Schaefer published a blog post with the provocative title, " Why Big Data will go away soon." You'll simply ask your device a question about your customers or competitors and it will know what data to pull, what analysis to run, and how to interpret the results. I'm not so sure. Trying to codify them is pointless."

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choozlechat: Choozle’s marketing strategies with Simon Koscielski

Choozle

We approached this with a full-funnel targeting strategy so we can reach our potential customers throughout their consideration process. Top-funnel : We use contextual keyword targeting to reach our potential customers while they are gathering information and best practices about programmatic. The budget for U.S. Any #fails?