What Is a SERP? Definition of a SERP


The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs. The Main Elements of SERPs.


How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Surround Sound Series: How We Created A New Content Marketing Program & Improved SERP Visibility Beyond SEO (Part 2 of 3)


Now, customers have a wealth of options available online 24/7. In this new context, if you want your products or services to be considered when customers weigh their options, you have to be visible where they search for options. Understand your brand’s current visibility on the SERPs.


Writing About Products: Sell Experiences That Persuade Buyers to Add to Cart


There will always be a need to write about the goods offered by brands. “Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. When do writers write about products? 4 do’s when writing about products.

My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do. I subtitled it: “An informal, trustworthy write-up of acting classes from actors who’ve actually taken them. ”.

Sites 76

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Write Longer Content (Most of the Time). The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). B) Create Custom Thumbnails.

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday


In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. We are often asked by our clients to produce content about things we have no business writing about. Posted by rjonesx.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

What is Content Optimization? 5 Tips on Writing for SEO


Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

4 Ways to Signal to Google that You’re an Expert Content Creator

Single Grain

Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. The first step to becoming an expert is to write in your area of expertise. UPDATED as of March 2020.

Google 113

5 Ways Audience Research Helps You Customize Your Landing Pages


How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

On the other hand, long-tail keywords are easier to rank for because they consist of specific topics that less people write about. Interestingly, Amazon generates 57% of it sales from long-tail keywords: If you follow Amazon's example and target long-tail keywords, that will help you optimize your website for the most motivated customers, resulting in maximum conversions. Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

How Long Does It Really Take to Rank on Google?

Single Grain

Hence, if you are able to quickly increase the number of unique visitors to your site, then Google might promote it by ranking it at the top of the SERPs: Dive Deeper: 7 Mistakes in UI and UX That Are Costing You Engagement. A new study published on Moz by Eric Enge reveals that links with a score of 0.293 have a strong correlation to rankings. The higher the competition level, the more difficult it is to rank on the top of Google SERPs.

An SEO’s Guide to Writing Structured Data (JSON-LD)


Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings. There’s something else in this use case that, if you can understand now, will save you a lot of trouble in the future: Look how there’s no comma after “customer service.” Creating custom structured data markup with a text editor. We need somewhere we can edit and create custom markup. Posted by briangormanh The Schema.org vocabulary is the ultimate collab.

How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

For example, if you write an article that answers the question “What is work-life balance?” Publish Similar Content in More than One Place. Owning and maintaining more than one site can be a lot of work, obviously, but you don’t have to fully own where you publish. If you want your business to rank higher for certain keywords , write about them for websites that are more high-profile than yours, while also writing about them for your own site.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. Just make sure it’s authoritative, will appeal to influencers and also has value for your target customers. He did it by hiring people to write basic content – roughly 30 pieces per month. If you feel like you have a good handle on a topic for a power page, you can also hire someone to write for you.

Best Practices for Creating SEO Friendly Content

EMagine B2B Blog

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Don’t just sit down and just start writing for the sake of publishing more content. Your customers and patients have lots of pain points, problems, and questions.

10 Places You Can't Afford to Publish Mediocre Marketing Copy


Hey, those blog posts aren't going to write themselves! But aside from writing a killer marketing email , an insightful blog post, a mind-blowing ebook, there are other, smaller, easily passed over areas in your marketing where killer copy is a must. 10 Places You Can't Afford to Write Crappy Marketing Copy. In other words, if you write boring content in your meta descriptions, searchers are going to be far less prone to click on your search engine result.

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.


When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. Keep that customer in mind when you're writing.

5 Ways to Improve Your SEO Without Building Links

Single Grain

But here’s what they don’t tell you: there are other ways to improve your rank on Google and other SERPs, and they may even work better. Figure out how to make a similar product totally free for your customers. Either way, it should fulfill a specific need that your clients and customers have. Tutorials and guides : What do your customers want to know? Research : Survey your customers and package the results into a report.

Link 79

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic.

How to Leverage Customer Reviews To Increase Leads

Referral Rock

Guest Post Jonas Sickler writes about online reputation management, SEO and marketing. Think about it: you spend tons of time and money acquiring new customers, so why not squeeze every drop of value out of them? It doesn’t matter if your business model is based on long-term contracts, recurring orders, or one-off purchases — you have happy customers. Customers trust online reviews written by complete strangers as much as they trust advice from family and friends.

The Foolproof Formula for Writing a Solid Blog Post [Template]


Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry; you'll have no clout with your leads and customers; and you'll have fewer pages on which to place calls-to-action and collect new and reconverted leads. Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. And you'll experience that, too, when you write about something you know inside and out!

What the Local Customer Service Ecosystem Looks Like in 2019


Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce. What is local customer service in 2019?

6 Digital Marketing Strategies To Set Your Small Business Up For Success


The tactics used in SEO help your business bring prospects and customers to your business than the other way around. It turns your website into a virtual storefront or a virtual office lobby where customers can find relevant information before deciding to transact business.

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts


For example, you can write your own post on ‘what is content marketing’ but unless you can be a better answer than the CMI post above, few people will refer to your answer. When you are writing your content you have a challenge, a clear benchmark, can you provide a better answer than the current top answers? As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. How to Write Better Content for Social Media.

Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). SERP Position Zero. While most marketing teams suddenly adjusted to remote work, their customers made a more definitive switch to digital tools and channels as well. Customer satisfaction.

ROMI 156

The Scope of SEO and Digital Marketing Expertise


Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average.

SEO 170

The One Marketing Buzzword You Should Actually Care About


We’re living in an era of unprecedented data and automation, which should skyrocket our business results forward, but I have a sense that in this crazy world, we—and our customers—need human-to-human contact even more. I now feel even more convinced that through “empathic marketing,” we can build real relationships and be the good friends that will make our customers come back. Benefit number two: We can use empathy to better connect with our customer.

Keyword Gap Analysis: The Key to Successful SEO


Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on the SERPs is nonnegotiable. Customers today are online.

12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

Trends 101

The Future of SEO: Five SEO Trends That Are Here to Stay


The future lies in treating those search queries as customers’ journeys instead of word strings. Optimize for the Whole SERPs. As Google SERPs are becoming more and more visual and interactive, so should your SEO strategy.

SEO 105

How to Improve Your Content Marketing Results

Marketing Insider Group

78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. Write an engaging meta description and title and accurate alt text.

The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. Customer testimonials are extremely effective at influencing B2B purchase decisions. Evaluate your website and consider the following: Write with the customer in mind.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Regain potential customers.

Trends 114

A Complete Guide to B2B SEO


Writing new, SEO-friendly content. Defining SERP and Indexing. A search engine results page (SERP) is what appears when you type a query into Google. A complex algorithm determines the order of SERPs, but SEO helps improve ranking. Non-indexed sites won’t show up on SERPs.

14 Content Marketing metrics to track in 2020


Some important bases are SEO , writing standards, and an understanding of what the audience expects. If there are good numbers of pages/sessions, it’s a sign that all the content published can generate interest. SERP ranking.

CTR 169