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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

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How to Use Social Listening to Retain More Customers

Webbiquity

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

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60% of Marketers Only ‘Somewhat Successful’ at Data Unification and Management

KoMarketing Associates

Ascend2 published the results of its “Data Unification Management Survey,” and statistics showed that most marketers (60%) are still only “somewhat successful” in terms of unifying and managing their data to achieve strategic goals. Finding Satisfaction with Marketing Data.

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70% of Marketers Seeing Performance Rebound Amid Pandemic Challenges

KoMarketing Associates

Sparkpost recently published its “Email in 2022” report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year. Finding Satisfaction in Pandemic Marketing Strategies. About 53% moved toward customer marketing.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Although Google refuted the claims, it has since acknowledged the need for improvements and customer satisfaction, leading to the introduction of the ability to exclude the SPN from all campaign types. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.

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