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[Book Review] "The Right Way To Select Technology"

B2B Marketing Directions

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

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Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI. What will the Future Hold?

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

You hold a B2C (business to consumer) event when your event caters to your business’ customers. If an app is branded, it means it’s customized to your brand with logos, colors, banners, designs, etc. Customer Relationship Management (CRM). For example, a trade show is a B2B event. Branded app. Contingency plan.

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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The prototype consisted of a fictional storyboard with a narrative involving several people attempting to schedule meetings for a number of different purposes: meetings with customers and staff meetings for updates and for performance reviews. The storyboard consisted of rough, paper-and-pencil sketches. Second-cycle results.