64.2% of Marketers Challenged by Lack of Personalization Budget and Resources
KoMarketing Associates
NOVEMBER 16, 2022
As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Most marketers (42.1%) claimed unactionable data is holding them back from personalizing the customer experience. Identifying Marketers’ Customer Engagement Challenges. As a result, only 8.5%
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