KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. It’s important to mention here that we have several studies and surveys on B2B marketing budgets to consider, so let’s examine them all and look for some general themes. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Makes sense.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

KoMarketing Associates

FEBRUARY 2, 2021

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Almost 25% of respondents replied to the survey with “growth marketing,” putting it at the top of the list. Shifting Toward Marketing to Drive Revenue.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Quick Takeaways.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Oktopost

MAY 4, 2023

Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos.

Customer Surveys 132

Customer Surveys Transparency Youtube Content 132

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented. Approximately 31.8%

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The findings of the latest edition of The CMO Survey were published in February. The survey was in the field January 11 - February 7.

CMO 52

CMO Customer Surveys Research B2B 52

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty. Nearly 35% claimed that they want to boost content engagement.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

APRIL 7, 2020

Despite the benefits associated with delivering a personalized customer experience, new research shows that not all B2B marketers have developed plans to do so. Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

NOVEMBER 26, 2019

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. survey to gauge how much marketers are investing in this form of content. Marketers are also seeing benefits associated with publishing on social platforms as well.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Click-through rates (53%) was ranked as the top challenge to effective email marketing by the survey respondents, followed by open rates (42%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. as opposed to products. Both buyers and sellers agree on the value of product demos.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” While nearly 2/3rds of marketers are planning to invest in AI, 14% already have, according to Gartner’s 2023 MarTech Survey. Twilio Flex and Voice customers can also manage regulatory requirements with automated personal information redaction.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 194

Relevance Research Opinions Content 194

KoMarketing Associates

SEPTEMBER 11, 2018

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Customer Surveys 155

Customer Surveys B2B Marketing Allocation Planning 155

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

SEPTEMBER 12, 2018

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board. Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution.

Customer Surveys 152

Customer Surveys Business Paid Search Agency CMO 152

KoMarketing Associates

JANUARY 16, 2019

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. CX Marketers and Retrieving Customer Data.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

JULY 30, 2018

Marketers are constantly putting out a wide array of content for their customers and prospects to consume, but what type resonates the most with their target audience? Previous research suggests that marketers were already looking into what customers expect from their content marketing efforts.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

KoMarketing Associates

APRIL 2, 2019

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. About 4% stated that they are “not at all confident.”. “Our ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. About 21% have experienced a loss of customers, and 24% claim that they are seeing fewer new customers than before.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

SEPTEMBER 24, 2019

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. As a result, the majority of respondents (62 percent) claimed that they have increased their number of customers over the last year.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Ad Agencies Customer Surveys 121

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? What is social media market research?

Social Media 143

Social Media Research Social Marketing Media 143

KoMarketing Associates

JANUARY 24, 2019

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. Dissatisfaction with Third-Party Marketing Data.

Customer Surveys 143

Customer Surveys Analytics Work Management Barriers 143

KoMarketing Associates

JANUARY 2, 2019

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. Regardless of company size, organizations should take the time to research which elements of digital strategy are most important when it comes to meeting customer needs.”.

Marketing Budget 158

Marketing Budget Paid Search Agency Research Marketing & Strategy 158

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. That could limit their ability to plan for their primary business objective for the year: customer acquisition.”

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

DECEMBER 6, 2022

As CMOs begin to reflect on 2022 to identify potential challenges in 2023, new research indicates that there are several issues at the top of their minds, including return-on-investment (ROI). of marketers state that unactionable data has been a problem for them in terms of personalizing the customer experience. Additionally, 42.1%

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248