Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Still, you can put on your reporter’s hat to make your content even better.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. Approximately 12% said that it almost always works for them.­­.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

AUGUST 30, 2022

As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

DECEMBER 29, 2022

Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that most marketers (71%) are leveraging less than 50% of their martech stack capabilities. However, the majority (44%) hope to improve the customer experience via martech next year. The Continued Growth of Marketing Technology.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. When it comes to emerging technologies, there are two types of crowds: early adopters and those who prefer to wait and see,” wrote the authors of the report. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%).

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

JULY 12, 2022

Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. When it comes to emerging technologies, there are two types of crowds: early adopters and those who prefer to wait and see,” wrote the researchers of the report.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. More specifically, they did the study twice to ensure its validity. You don’t need a lot.

Startups 100

Startups Peer-to-peer Studies Ideal Customer Profiles 100

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Potentially miss out on important customer interactions. The more you automate on Instagram, the fewer opportunities you have to interact with followers and customers.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

Marketing Insider Group

JULY 6, 2021

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

Social Media 362

Social Media Media Business Custom Publishing 362

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Martech

FEBRUARY 5, 2024

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. CMA report. Publishers and advertisers may be less able to effectively identify fraudulent activity. Amazon on the Reach deal. As the U.K. There’s a long way to go.

Amazon 97

Amazon Lock-In Privacy Marketing Proposals 97

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. Hardly seems fair, right? Not bad, right?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

JUNE 1, 2021

And is it working? According to the CMI (Content Marketing Institute) 11th Annual B2B Content Marketing report , most content marketers are at 81 percent. According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. Quick Takeaways. Image: CMI. Image: CMI.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Martech

MARCH 1, 2024

The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and Sweden. These services adapt and evolve in partnership with those same publishers. The claims.

Google 95

Google Advertising Agencies Custom Publishing Advertisements 95

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. ” How it works. . ” How it works. Why it is important for advertisers and publishers.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ads Work Management 97

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 109

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 109

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? This leaves no doubt that your company’s success largely depends on your customer support. And it’s exactly why you should focus on providing holistic customer service through social media.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 100

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 100

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 107

SMS Bundling Terms and Conditions Opt-out 107

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Contently

DECEMBER 10, 2020

We went from office dynamics to working from home every day. The fact of the matter is, we are still figuring out how remote work affects our ability as marketers. In years past, we used these events to network with customers and prospects, and showcase new product releases. Listening to customers more. That was gone.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 119

Tagging Marketing Strategy Marketing & Strategy Planning 119

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 120

Advertising Agencies Paid Search Agency B2B Marketing Planning 120

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Marketing AI 90

Marketing AI Work Management Marketing Management Barriers 90

Contently

NOVEMBER 12, 2020

I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. I should know. I even wrote a book about it.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218