KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Leveraging Marketing Data for Customer Insight. However, 23.7%

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. This falls in line with data that suggests B2B customers now use an average of 10 distinct channels during their buying journey.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing. Marketers must understand and track movements in user query and interest across both.”.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” Nearly 31% believe it may help them better understand their customer lifecycle. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. With more marketers now working remotely, martech continues to grow in importance.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Marketing Report Social Marketing 214

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Customer data, in particular, has proven to be useful for marketers.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. Just 38% of respondents stated that they have a fully optimized customer experience.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

JUNE 23, 2022

Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. When it comes to emerging technologies, there are two types of crowds: early adopters and those who prefer to wait and see,” wrote the authors of the report. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

AUGUST 9, 2022

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels. In particular, 10.1%

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. In general, most B2B buyers (67%) say they have consumed webinars over the past year, while 56% stated that they have consumed ebooks.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech. “The

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Salesforce stock fell Monday following the Informatica reports.

Acquisitions 88

Acquisitions Marketing Management CRM Paid Search Agency 88

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%).

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization. B2B Marketers Struggle to Adapt to Evolving Customer Needs.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This means fostering an environment and building a platform of products that makes our employees and customers proud. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

OCTOBER 26, 2021

As marketers adapt to the changing demands of their customers and feel the impact of the pandemic, new research indicates that many are replacing their existing marketing tools. MarTech published the “Martech Replacement Survey 2021,” and statistics showed that the majority of marketers (24%) have replaced their marketing automation system.

Marketing Report 242

Marketing Report Marketing Automation Services Tools Statistics 242

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better. posts) and Twitter (4.4

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. Meanwhile, 60% cited a lack of data management processes.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Most respondents (39%) state that it has been difficult to manage customer expectations, and 38% have faced budget constraints.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

NOVEMBER 16, 2021

B2B marketers are seeing success with content marketing, and new research suggests that the virtual space has given them new opportunities to connect with customers. These were followed by research reports (48%), short articles/posts (48%) and e-books/white papers (47%). Focusing on B2B Content Amplification.

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

JANUARY 19, 2022

As marketers continue to integrate more technology into their strategies, new research indicates that customer data platforms (CDPs) are already showing a positive return-on-investment (ROI) for many. Nearly 51% wanted to offer a more unified customer experience. Measuring the Effectiveness of Marketing Technology.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

SEPTEMBER 14, 2022

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. Leveraging Marketing Data for Customer Experience. Only 2% said that their CX strategy was at its full potential.

Marketing Report 192

Marketing Report Optimization Enterprise Management Advertising Agencies 192

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. To adjust to evolving customer needs and demands, previous research suggests that more organizations have shifted their focus to agile marketing.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232