We released our premium courses for free during Covid-19. Check out the results!

RockContent

Specifically, if you’re in the B2B market , you’re probably noticing that your customers are very afraid of what might happen in the future. With the increase in registrations and the release of one course per week, we also saw a higher number of certified students: 9,273.

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Make Sure Your Press Release Doesn’t Fall Victim to Press Delete

Webbiquity

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Provided you’ve met these requirements, here are seven additional steps you can take to further enhance your chances of getting your press release (or even a bylined story on your topic!)

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Multi-Channel Publishing From Within Engage

RockContent

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Blog Press Releases

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. can publish a book. Amazon releases Kindle.

The Ultimate Guide to Press Release Distribution

Hubspot

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release.

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Revenue Streams and the Publishers who Love Them

Keywee

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Press Releases

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? It shows that you know your customers and the journal’s audience.

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November 2016 Release: Customize Your URL Domain Name

SnapApp

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link].

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Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Designed for businesses first, Vidyard helps professionals make use of video to engage audiences on their website, social media channels, email marketing, in one-to-one customer communications, and even for internal communications. Press Releases

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. and, of course, any number of releases in the entertainment industry to burnish the image of a band, or a movie star. Press releases drew eyes.

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What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

Introducing the Modern Press Release

Marketo

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? I keep hearing terms and phrases like “back to the basics”, “old school”, or “traditional PR” associated with a press release.

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Report: Marketers Still Working On Taking a More Customer-Centric Approach

KoMarketing Associates

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research. The Benefits of Providing a Consistent Customer Experience.

Report: Marketers Remain Focused on Personalizing the Customer Experience in 2020

KoMarketing Associates

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement. Marketers’ Focus on the Customer Experience.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Attack of the Customers analyzes the motivations and goals of people who drive negative campaigns and offers guidance for how to respond to and prevent online attacks.

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Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers.

78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics

KoMarketing Associates

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers.

No More Website Updates: Publish Like It’s the 2020s

RebelMouse

Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

No More Website Updates: Publish Like It’s the 2020s

RebelMouse

Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals.

How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Influencer marketing and customer service.

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Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. Manufacturers as Brand Publishers.

How a Newsroom Approach Helps Barclays Publish at the Speed of News

Contently

In the past, the company took an average of six weeks to ideate, produce, and release a piece of content. The newsroom began its revamped content operations by focusing purely on Barclays’s retail customer base, a demographic the organization knew very well.

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back.

Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? What is an omnichannel customer experience? Building your omnichannel customer experience strategy.

Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time

Contently

just released a dashboard that tracks Facebook referral traffic for more than 600 publishers and measures the estimated traffic Facebook should’ve driven before it changed its algorithm last week to deprioritize publishers in the News Feed. (

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Reasons people don’t want to publish prices online There may be many reasons (excuses?) Do you publish prices on your website?

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. The SnapApp Spring 2016 release gives marketers the tools they need to dramatically reduce the time and cost of creating content-enabled campaigns,” said Seth Lieberman, CEO of SnapApp.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. If you’re underwhelmed by the sophistication of this approach, bear in mind that many people have published detailed and rigorous descriptions of how ABM works. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

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How 3 U.K. Companies Became High-Class Publishers

Contently

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. JLL tailors its content to meet the needs of busy, bombarded customers. Companies Became High-Class Publishers appeared first on The Content Strategist.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

B2B Lead Generation

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning.