Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. Now, the series has become a staple of new product releases. The post Don’t Publish a Press Release.

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Market leading publisher Springer Nature appoints Tomorrow People to develop advanced marketing strategy

Tomorrow People

Leading research publisher Springer Nature has chosen go-to-market agency Tomorrow People to drive new revenue and support the launch of their AI Advancing Discovery product line. Press Release

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Self-publishing checklist for indie authors: self publish your book with confidence

ConvertKit

Now it’s time to switch gears and go from writer to publisher/marketer. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Luckily, it’s easier than you think to self-publish your book. Your official self-publishing checklist.

We released our premium courses for free during Covid-19. Check out the results!

RockContent

Specifically, if you’re in the B2B market , you’re probably noticing that your customers are very afraid of what might happen in the future. With the increase in registrations and the release of one course per week, we also saw a higher number of certified students: 9,273.

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Multi-Channel Publishing From Within Engage

RockContent

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard.

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know

Ledgeview Partners

Dynamics 365 2020 Release Wave 2 General Availability Dates You Should Know. Some Microsoft Dynamics 365 users may already be reaping the benefits of the Wave 2 Release. 1, 2020: “General availability: This is when production deployment for the 2020 release wave 2 begins.

What’s New in the Salesforce Winter 2021 Release Part 2

Ledgeview Partners

What’s New in the Salesforce Winter 2021 Release Part 2. Do you feel prepared for the Salesforce Winter 2021 Release ? With everything going on in 2020, this release may have snuck up on you! Customer 360 Audiences. Incomplete Release Update.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first. Failure to deliver exceptional customer experiences is simply failure.”.

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Introducing the New Publish Screen + HTML and Javascript Targeting Rules!

Optinmonster

Today we’re releasing several new updates we think you’ll love! Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing.

Fall 2020 Release: Three ways Content Analytics power revenue teams

Seismic

With our Fall ’20 Release, Seismic’s analytics for marketing, enablement, and sales teams are better than ever—and unlock even more potential for enterprises to uplevel efficiency and effectiveness, streamline go-to-market strategies, and jumpstart revenue.

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

5 Reasons Why Press Releases Are Still Relevant Today

ClickDimensions

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place.

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LiveIntent releases Blueprint Builder tool for Native Ad Blueprints

Liveintent

Earlier this year, we released our Native Ad Blueprints solution. Since its launch, it has helped publishers streamline their native operations in email newsletters while upholding reader experience through a premium, brand-aligned format.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Press Releases

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? While this might be true, especially in B2C marketing, chances are that your B2B customers are still going to trade publications for specialized industry-wide news. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up.

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The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book.

November 2016 Release: Customize Your URL Domain Name

SnapApp

When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. By default, this is formatted as [link] where you can customize the ending text to anything not already in use, such as [link]. As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. If you’re interested in this feature, the first step is to contact your Customer Success Manager.

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How small publishers can monetize increased traffic during COVID-19

Liveintent

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. ” So, how can local publishers better monetize this traffic?

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. Oracle plans to release a dozen industry-specific data schemas including B2B and B2C verticals. CX Unity will support deterministic matching for known relationships between customer identifiers and will maintain a persistent ID over time. Results are exposed to customer-facing systems.

Survey: Connecting with Existing Customers Now ‘Extremely Important’ to Marketers

KoMarketing Associates

As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. Customer Experience Industry News customer experience digital marketing Search Engine Marketing

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Press Releases for SEO: How to Leverage PR for Search Engine Rankings

seo.co

Press releases were once the golden strategy for SEO. They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to your domain authority when you submitted and published one. The Goal of the Press Release. Why would Google devalue press releases?

The Ultimate Guide to Press Release Distribution

Hubspot

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Why is press release distribution important? How to distribute your press release.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. If you’re underwhelmed by the sophistication of this approach, bear in mind that many people have published detailed and rigorous descriptions of how ABM works. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing.

Do Press Releases Still Work for Startups and Online Businesses in 2021?

Altitude Branding

Press releases are among the most commonly used public relations tools that companies can apply to their effective PR campaigns. 1) What are press releases? . 2) How do Press Releases Help SEO? . 3) Are Press Releases Still Worth it? . 4) Advantages of a press release .

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Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Designed for businesses first, Vidyard helps professionals make use of video to engage audiences on their website, social media channels, email marketing, in one-to-one customer communications, and even for internal communications. Press Releases

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. Before writing a B2B press release… You should keep in mind that a good press release requires interesting and unique information; it should include facts and be objective. New product release.

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3 Reasons You Should Be Publishing Newsletters

Content4Demand

If you aren’t publishing newsletters, here are three reasons why you need to start: Post-Purchase Engagement & Nurture. So, if you aren’t covering the full customer lifecycle in marketing now, you’ll probably be asked to do so in the near future. webinar or product/service release).

10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros

ClearVoice

Creator Studio now allows creators to create and publish videos on the go. Publish from the right account : Many have found that it is difficult to know if they are publishing from their personal profile or public page. Facebook videos account for billions of views each day.

How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . What Is the iOS 14 Release?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers

Customer Experience Matrix

The latest release adds features that are most important to enterprise marketers. was released last month. It also allows different scoring rules for different customer segments. The system can publish directly to Twitter, Facebook, and LinkedIn accounts. The new release tightens access in several ways, including user-specific IP restrictions, challenges to log-ins from new IP addresses, two-factor authentication, and narrower restrictions on administrative rights.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service; Helps All Companies Easily Create, Customize and Share Videos

Vidyard

Designed for businesses first, Vidyard helps professionals make use of video to engage audiences on their website, social media channels, email marketing, in one-to-one customer communications, and even for internal communications. Businesses with 31-200 employees using the Vidyard platform published a staggering 510 new videos on average in 2018 across their marketing and sales teams. Press Releases

Customer Data Platform Industry Profile: A Look Inside the Numbers

Customer Experience Matrix

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. I do feel I can safely publish statistics for three groups within the industry.

Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps

SnapApp

FOR IMMEDIATE RELEASE. Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Click here to read more details on SnapApp Spring 2016 release. The SnapApp Spring 2016 release gives marketers the tools they need to dramatically reduce the time and cost of creating content-enabled campaigns,” said Seth Lieberman, CEO of SnapApp.

How to Launch a Product Without a Press Release

Brandpoint

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. Your salespeople, customer service reps, project managers and more will be busier with handling new business, which will include a surge of questions. Customer service reps can answer questions by simply pasting a link to the tutorial.

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