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Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 307
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How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Insiders

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. These content marketing metrics range from simple form completion (top-of-the-funnel leads) to multiple-item forms to qualify prospects to actual sales. Research various options thoroughly.

ROI 363
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New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? In a growing range of businesses, exponential growth disruption wins. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Lesson for leaders.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Horizontal software (fast follower) startups — also early stage, chasing disruptors. Hold that thought.

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A look at martech investment and innovation

Martech

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. In the U.S.,

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].