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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. The Increasing Value of B2B Marketing Content.

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69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology. However, 69% of respondents admitted that they will be purchasing more martech platforms over the next 12 months. Approximately 39% stated the same about the metaverse.

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Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

B2B buyers continue to do their own research before making a purchase decision, and new research shows that colleagues and peers are playing a more important role in the process. By this mark, 38 percent of B2B customers have already developed an informal list of potential service and product providers.

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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

Those are: @Verizon (showcasing 11 products, as of publishing) @ArdenCove (9 products) @LatinxInPower (50 products) @GayPrideApp (13 products) @AllIDoIsCookUS (14 products). Social media advertising is well established, so why not create a compelling path to purchase within the same channel? Availability.

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Report: Only 20% of Marketers are ‘Very Confident’ in Purchased Data Accuracy

KoMarketing Associates

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. However, just 20 percent are “very confident” in the data accuracy of their purchased data. Marketers Fail to Leverage Customer Data.

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