Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Multi-Channel Publishing From Within Engage

RockContent

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard.

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The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. For some, that might mean publishing a 500-word article once a month.

Don’t Publish a Press Release. Create a Product Story Instead

Contently

When companies write about themselves, we usually wind up with dry, hollow press releases. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. The post Don’t Publish a Press Release.

New growth strategies for publishers

ADmantX

Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. Why should businesses become publishers?

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Video: The pivot to video created a shockwave throughout the publishing world.

In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

Why top self publishers choose print on demand books

ConvertKit

I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers. A good place for us to start is to understand that there are two main book printing options for self publishers.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

How to Write Headlines that Work

Anyword

The success of every ad depends on the headline, so paying attention to headline copywriting tips is just as important as developing the skill to write the main text. Here are a few rules of thumb for writing the best copywriting headlines possible. Write the Ad Copy First.

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week ? “How do they do it?”

Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. The social ecosystem's frequent algorithm changes and overall ROI mystery have publishers looking to diversify more than ever. Still, it's a powerful tool that can help publishers mix up platform dependence and revenue streams even further. Search is getting smarter.

First-Party Data Priorities Prompt Publishers to Take Back Control

ADmantX

Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

How to Generate More Leads with Every Article You Publish

Convert

It’s hard enough to write unique articles that aim at appealing your target audience. But what about creating content that prompts your target customer to want to subscribe and come back? Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. There’s no single sure-fire way to create. Marketing

Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

If you don’t get that we need to start publishing, things are going to get ugly for us. The video is meant to inspire the creative genius that lives inside each and every one of you out there, to think about how we can use creativity and technology to better engage and reach new customers with stories they might like and could even love. The hero of your story should be your team, and the hero of their story is your customers. Make Your Customers The Hero Of Your Story.

5 ways non-traditional publishers connect with audiences

Parse.ly

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. A whole crop of brand publishers—admittedly free from the constraints of CPMs and programmatic ad-tech headaches (often with ex-journalists at the helm)—find ways to focus on building impressive audiences who contribute to revenue, without subscriptions.

Sponsored Content: Why Publishers Have the Write Stuff

Hubspot

Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles. But few publishers are coming to bat. Why Publishers are Poised to Succeed With Sponsored Content. Here’s how: Publishers Have Credibility and Trust. Publishers Have the Audience.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now.

All Those Pennies Add Up: Why Publishers Must Use Microtransactions

Martech Advisor

Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. Customers want what they want when they want it, and microtransactions provide that level of on-demand content. For mobile publishers, it’s an attractive monetization method because digital add-on content is highly incremental and profitable.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. When your content is first published, don’t keep it to yourself. Writing multiple blog posts taking different angles on your content is acceptable and encouraged. One of the greatest ways to maximize your published content is to continuously share your content on social media.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Hubspot

Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. What's the Optimal Publishing Frequency on Twitter?

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%

Outgrow

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content! to draw more customers. Barões Digital Publishing .

3 Reasons Why It’s Better to Publish on a Centralized CMS

RebelMouse

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back. Even high-ranking media executives — including BuzzFeed CEO Jonah Peretti and Bloomberg Media Group CEO Justin Smith — have been vocal to both the press and other publishers about the dangers of forming a digital strategy that's dependent on any of the major platforms.

Top 7 Rules of the Road for Writing Great Digital Ad Copy

Anyword

Google also lets you take advantage of classic “FOMO” marketing with a countdown timer, which is just one of a set of customizers that they provide. PublishersGrowth marketers who rely on paid media have their work cut out for them.

Rules 83

5 Top Tips for Getting Guest-Published

Leadspace

But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

10 Easy Rules for Content Marketing Writing

ClearVoice

What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Let’s take a look at some of the strategies good marketing writers employ to create writing that persuades audiences to act. Ten Rules for Marketing Writing.

Rules 94

The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates

BuzzSumo

For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics. It’s a report that breaks down the total engagement on all your posts, including engagement by content type, by content length, date published, and more. For inspiration for your own content, let’s break down each type and look at examples from our top pieces on the Write Blog. Blog engagement is a fickle metric.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post.

How Can Publishers Reach and Engage Millennials?

Hubspot

Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. This insight will help you develop an impactful, laser-focused publishing strategy, which you can further build upon through the analytics that you’re collecting. While this stat refers to brand engagement and performance, it’s equally applicable to publishers and media companies.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

But how authentic is your blog writing? And, how do you write authentically, anyway? The problem is that when you try to write authentically, it’s difficult to know what exactly to do. What makes blog writing sound real, sound authentic? We should write authentically, from the heart, and connect with readers on an emotional level. One thing’s for sure, you can’t go out and ask customers what they want you to do in order to be perceived as authentic.

How to Write the Best Instagram Captions for Your Video Posts

Anyword

So before you start working on your next post, make sure to check off the following best practices for writing the best Instagram captions for your videos. Publishers