KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Links from press release pickups have little impact on SEO, but nevertheless get the attention of search engines. Sites like Inc., Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

KoMarketing Associates

APRIL 19, 2023

Although marketers have shifted their focus to initiatives, such as the customer experience and customer relationship management (CRM), new research suggests that they will invest less in these areas in the coming months. This comes as they look toward maintaining their present success, rather than forecasting future outcomes.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Modern recently released its “Digital Connections 2.0” This is an increase from the 25% of respondents who said the same in 2022.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6:

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB. Image: IAB.

Advertising Agencies 110

Advertising Agencies Planning Mobile Advertising Budget Programs 110

KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. Generally speaking, previous research has suggested that marketers are still facing a number of challenges, specifically when it comes to personalization and the customer experience.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. When it comes to the various tools that marketers are leveraging, the majority (23.1%) are using a customer relationship management (CRM) platform. Additionally, 20.9%

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Finding Success Through Customer-Driven Marketing.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

DECEMBER 7, 2022

As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.

B2B Marketing 223

B2B Marketing Planning B2B Account Based Marketing 223

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

JULY 19, 2022

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result. However, many B2B digital marketers are developing solutions to rebound from these challenges.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

APRIL 26, 2023

Ascend2 recently published its “Digital Marketing Trends 2023” report, and statistics indicated that the majority of marketers (69%) only consider themselves to be “somewhat successful” in achieving their digital marketing strategy goals.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

FEBRUARY 7, 2023

CallRail recently published “The 2023 Outlook for Digital Marketing Agencies” report, and statistics indicated that the majority of respondents (80%) think it is essential to stay up-to-date on the latest trends and martech. The data and analytics associated with AI have been pain points for marketers.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

AUGUST 16, 2022

The CMO Council recently published “The High-Velocity Data Marketer” report, and statistics indicated that the majority of respondents (44%) are only “moderately” confident in their data, analytics , and insights systems. Just 26% said they were “very” confident,” and only 12% were able to say they were “extremely” confident.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. With more marketers now working remotely, martech continues to grow in importance.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. Deloitte, the American Marketing Association, and the Duke Fuqua School of Business released the Sept. About 9% claimed that it will be “increasing significantly.”.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. It published an article on AI and retail over four years ago. All-in on AI.

Product 108

Product Buzz Custom Publishing Email Marketing 108

KoMarketing Associates

JULY 20, 2022

Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Who are your customers? Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. Published materials. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

SEPTEMBER 24, 2020

The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. times, which is a 43.2%

Marketing Report 287

Marketing Report B2B Marketing Planning B2B 287

KoMarketing Associates

NOVEMBER 10, 2020

As marketers look to resonate with their target audience through providing better a customer experience, new research shows that marketing technology (martech) is helping them lead the way.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. Exploring the Marketing Value of Video Content.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. percent during October, according to newly-published U.S.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105