Marketing Insider Group

AUGUST 1, 2023

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s the first step in the customer journey.

Social Media 225

Social Media Cost Per Click Cost Per Thousand CPM 225

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Let’s look at some specific tips for promoting your website through content marketing. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Writing Social Media Content that Wins Every Time. You’re not alone.

Social Media 264

Social Media Media Content Linkedin 264

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LinkedIn’s customer story ad on Instagram.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Start by brainstorming a frequent or common customer or client question to address.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Once you hit Publish, the hard work is only just beginning. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on.

Budget Programs 121

Budget Programs Video Marketing Tools Marketing & Strategy 121

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Paid Content 110

Paid Content Promotion Ideal Customer Profiles Tagging 110

Liveintent

SEPTEMBER 21, 2020

Clothing retailers, department stores, full-service restaurants, and other businesses with physical locations need to communicate a new kind of message to customers these days: Come back – we’re safe! The latter has a bonus benefit: You can sell additional items to customers when they come in for their purchases. Only 28% of U.S.

Promotion 118

Promotion Barriers Opt-out Opt-in 118

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Try some of these idea if you want to have a full house for your next presentation: Social media. Basic Ways to Promote Your Webinar. Basic Ways to Promote Your Webinar.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

SocialPilot

JANUARY 4, 2024

Social media holidays, you ask? They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence.

Social Media 98

Social Media Media Planning Social Marketing 98

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Social Media 99

Social Media ROI Work Management Marketing Management 99

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. But the engagement wasn’t limited to just his profile.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 131

Social Media Optimization Media Marketing & Strategy 131

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 112

Social Media Media SWOT Guidelines 112

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

BenchmarkONE

MARCH 18, 2021

But collaboration allows smaller businesses to combine their expertise, customer reach, and technology to compete with more prominent brands. In the digital age that we live in, traditional methods of promotion can often be overlooked. In the digital age that we live in, traditional methods of promotion can often be overlooked.

Small Business Marketing 83

Small Business Marketing Promotion Marketing Budget Enterprise Management 83

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. What is social media monitoring (and why does it matter so much)?

Social Media 123

Social Media Tools Campaigns Media 123

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Talkwalker.

Social Media 116

Social Media Analytics Work Management Media 116

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Planning & strategy.

Social Media 123

Social Media Media Viral Marketing Demographics 123

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

JULY 18, 2022

Published on Categories. Published on. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. How 3 brands are promoting popular BookTok recommendations on TikTok. What is BookTok ? urbabykenz.

Brand Identity 107

Brand Identity Branding Work Management Landing Pages 107

Sprout Social

AUGUST 30, 2021

Reach prospects and returning customers. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

Paid Content 140

Paid Content Social Media Campaigns Media 140

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 142

Social Media Media Burn Rate Tagging 142

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Schedule & promote the videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Stevens & Tate

OCTOBER 5, 2021

Social media is a necessary part of advertising online. It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Social Media Goals. Developing a group of goals should be the first step in any social media program.

Social Media 82

Social Media Media Paper Sales Qualified Leads 82