Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Vidyard

OCTOBER 18, 2018

Geez , you might be thinking, if advertising professionals are struggling to get viewers to stay tuned in for 15 seconds, what hope do B2B communicators have of holding their audience’s attention with videos typically much longer? We then published the results in our 2018 Video in Business Benchmark Report.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Scoop.it

MARCH 7, 2023

While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well. Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Biznology

OCTOBER 11, 2017

Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Beef up your video content. Video is a great way to spread the word.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Using Video on Social Media. Another format that brands and individuals can use is video.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Bannerflow

FEBRUARY 3, 2023

Millions of people are embracing video on demand (VOD), with the distribution platform expected to attract 164.9 But what is Video on Demand and the various components that make up the media distribution platform? It is no secret that video is, by some distance, the most engaging medium for audiences. million viewers by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. If your business is already off and running with video, congrats! Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

Video Marketing 100

Video Marketing Youtube Storytelling Linkedin 100

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. retail brands must be present, helpful and authentic online.

Trust Marketing 102

Trust Marketing Loyalty Ad Building Planning 102

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

DECEMBER 18, 2020

Holiday videos are among the few opportunities marketers have to set aside their (well-intentioned) product-pushing agendas and focus on making a really good video, for the sake of making a really good video. If the thought of coming up with the perfect holiday video is cramping your holiday cheer—relax. And you can!

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. It’s a known fact that 30% of short-form video content is watched 81% of the way through. Once you’re satisfied with it, you can publish your story. Most of us are familiar with it.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Outbrain

JANUARY 11, 2022

Today we’re excited to announce the completion of Outbrain’s acquisition of video intelligence AG (“vi”) – a major milestone for us, with video playing an increasingly important role in the lives of our media partners, our advertisers, and the users we strive to engage. And this isn’t just theoretical!

Video Marketing 49

Video Marketing Advertising Agencies Marketing Proposals Acquisitions 49

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Sprout Social

AUGUST 8, 2022

Given the popularity of TikTok and Reels , brands are eager to squeeze as much as they can out of their video content. For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media.

Youtube 106

Youtube Tools Social Media Keywords 106

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Then, presenting it strategically.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Vidyard

OCTOBER 8, 2020

there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Why Should I Use Video on My Website? How Do I Add Video to My Website? Contents 1.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105