Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 135

Social Media Product Media Work Management 135

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Kevin Indig

JANUARY 24, 2023

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

Marketing Insider Group

NOVEMBER 23, 2023

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! What’s the simplest way to explain content marketing? This is why content marketing works.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. First Round Review.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. For instance, when a customer completes a survey, the results are zero-party data. Consequently, their movement through your sales pipeline can be more customized, leading to higher conversions and loyalty. It just provides snapshots. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Order the product on their home laptop. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. This allows you to know how well your new content will do before publishing it. The challenge, however, has always been to predict the impact of your content before it goes live.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Marketing Insider Group

DECEMBER 28, 2020

Your CMS is the hub of website content publishing. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. A customer relationship management (CRM) system is essential to any business. But how do you keep content production moving and executable at scale?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. That starts with identifying and really understanding your ideal customer. Affiliate sales support independent publishing. What do they care about?

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” The content gives readers insight into your company and your products or services. Who are your customers?

Press 130

Press Personalization Branding Brand Identity 130

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. Target Ideal Customer Profile. Conducting market research can be done in a myriad of ways.

Ideal Customer Profiles 134

Ideal Customer Profiles Product Marketing & Strategy Copywriting 134

Marketing Insider Group

JUNE 22, 2020

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Including structured data in your content, too, can land your site even above paid search, at “ position zero.” Don’t play the hero with either your products or your expertise.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Content Standard

DECEMBER 20, 2017

Most marketers are familiar with the concept of brand positioning, and if you haven’t read the formative consumer psychology book, Positioning: The Battle for Your Mind by Al Ries and Jack Trout, you’ve probably at least heard about it, or you’ve listened to lectures or read strategy articles based on its teachings.

Positioning 101

Positioning Branding Brand Identity Marketing & Strategy 101

Navigate the Channel

OCTOBER 10, 2023

Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Clear, understandable responses demonstrate your commitment to customer service and help foster lasting relationships. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 99

Media Branding Brand Identity Storytelling 99

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce. Attracts customers.

Product 52

Product Template Impressions Keywords 52

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. AI-based technology applications will roll out like most technology, one product at a time.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. They must provide real value in the right place at the right time.

Trust Marketing 108

Trust Marketing Loyalty Ad Building Planning 108

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Branding 123

Branding Brand Identity Tips ROAS 123

Conductor

JUNE 24, 2021

It is no secret that internet use has skyrocketed during the COVID-19 pandemic, but “internet use” does not always positively relate to online search. It’s critically important to ensure that your company and products appear near the top of the organic search results – this is where Search Engine Optimization tools come into play.

Features 59

Features SEO Product Customer Satisfaction 59

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 117

Paid Search Agency Classified Ads Advertising Agencies Work Management 117

Content Standard

DECEMBER 6, 2017

From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. And it’s not just big brands aboard the positivity train. The Power of Positive Marketing: Examples.

Positioning 78

Positioning Branding Brand Identity Paid Search Agency 78