Biznology
APRIL 6, 2016
Business marketers are always complaining about their customer data. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. Our latest study published this week shows that prospecting data is surprisingly accurate—well over 90%. It’s pretty bad,” they’ll say. It’s a mess.”
ViewPoint
APRIL 12, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. When published, that connection or company would be notified they have been mentioned. Online content in the sales and marketing industries is dynamic and constantly changing.
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NuSpark Consulting
JANUARY 21, 2012
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Joe Pulizzi, Newt Barrett.
ViewPoint
SEPTEMBER 5, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. How Marketing Can Deliver Qualified Leads. Via Eloqua.
B2B Marketing Zone Posts
AUGUST 3, 2010
Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. 0160; It’s strange, all this talk about being a publisher today. or “do I know Pete&# ?
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