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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

Top Rank Marketing

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer

Why LinkedIn is important for personal branding Whenever you’re trying to grow in your career, whether as an employee, startup founder, or small business owner, you’re faced with one major problem: there are a thousand other people just like you. Get inspired by these About sections from LinkedIn's blog.

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Shift Happens! Making Adjustments to Your Marketing Budget

Marketing 261

Like most professionals, startup marketers are still adjusting their marketing budget to the effects of COVID-19. The good news is, you are never short of options when finding viable marketing programs for your startup. Podcast ads Inbox ads Publication email sponsorships TechTarget. Marketing Alternatives to In-Person Event.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Area of expertise: Employee experience.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. podcasts, webinars, publications, and industry research materials. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Journal of AHIMA.

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How to Start an Online Business in 8 Easy Steps

Optinmonster

First, your startup costs can be much lower than starting a traditional brick and mortar business. You may be able to reach potential customers all over the world. Instead of hiring someone to physically check out orders for customers, you can set up an eCommerce store that sells products automatically around the clock.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Never Lose a Customer Again. Jay Baer and Daniel Lemin.