Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month.

CMS Development 101

CMS Development Business Best Practices Work Management 101

seo.co

FEBRUARY 8, 2022

This post was originally published in 2014, but has been refreshed and updated numerous times over the years. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video. Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3.

SEO 98

SEO Content Dwell Advertising Mediums 98

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company.

Trust Marketing 363

Trust Marketing Content Marketing Ad Building Content 363

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior. Now, on to the numbers.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Give Interviews on Podcasts. Guest Blog.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Engagio

JANUARY 27, 2021

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights. Experience the entire podcast episode with TechConnectr. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

APRIL 12, 2021

You have the power to design it as you want and publish content that’s uniquely your own. It’s a channel that you own for nurturing and fostering customer relationships. Podcasts and virtual events are other owned media options. For every one dollar spent on email marketing and SEO , your ROI is $40 and $22.24, respectively.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Brightedge

MARCH 17, 2022

The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. We’re very excited about what it means for our customers. Here’s your twice-monthly roundup of all the latest SEO news. Google Shopping Experience Scorecard Rewards Customer Experience.

SEO 52

SEO Lead Scoring Lead Ranking SERP 52

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Examples 78

Examples ROI Planning Work Management 78

Exo B2B

NOVEMBER 28, 2023

That’s why Mark Schaefer recently published a blog post on this “obvious” fact that should be part of the B-A-BA of B2B content marketing. Here’s an excerpt: «Let’s say you’re one of those rare businesses or individuals who have a real chance to win the game of SEO roulette. Content every week.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

MAY 1, 2023

Similarly, a business has a mission to help customers solve a problem. Every article, podcast episode, or web page should connect back to and reflect it. Publish the articles on your blog or pitch to media as a bylined piece. Customer interviews. SEO pillar pages. Key narrative elements are also common questions.

Content Marketing 265

Content Marketing Planning Paid Search Agency Content 265

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Make this podcast a weekly staple, and I can’t predict what you’ll learn, but I promise it’ll be worth it. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. But what is content marketing? But what is content marketing?

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 109

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Sharpspring

JANUARY 26, 2021

What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? using some kind of ad blocking technology, today’s customers are becoming more and more ad averse and are actively blocking marketing that they deem unhelpful or annoying.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% SEO leads have a 14.6% Want more SEO statistics ?

Statistics 94

Statistics Paid Content Stats Blogger 94

seo.co

NOVEMBER 17, 2020

Best SEO Techniques – Table of Contents. + Why SEO Still Matters in 2021 and Beyond. + 10 SEO Techniques to Help Your Site Win Big. + Get Technical SEO Squared Away. + You know you need to invest in search engine optimization (SEO). So you feel a twinge of guilt and regret every time SEO is discussed.

SEO 75

SEO Marketing Websites Best Practices Business 75

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. An SEO-optimized website. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Embrace SEO optimization for your website.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Video podcast series. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? Day-in-the-life vlog.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Scoop.it

APRIL 18, 2023

Plus, blogging helps increase your online visibility and fuel your SEO by increasing your chances of receiving quality backlinks from sources you mention in your content. Blogging also helps you stay active on social media and engage your target audience by publishing fresh content on relevant platforms.

Curation 80

Curation Brand Identity Branding Content 80

seo.co

JANUARY 31, 2023

To scale up your efforts, you need a team of people who are highly skilled and trained at crafting content, finding and securing building links opportunities, monitoring progress, and doing technical SEO work. Build Powerful Relationships So many marketers and SEO experts try to build a scalable link building campaign in a silo.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator. I have to check it out.” .

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Tiecas

MARCH 11, 2024

I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple. Prospective customers in your niche have seen it all before. Generic, buzzword-laden messaging won’t cut it for industrial websites.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brandpoint

OCTOBER 7, 2021

Let’s start with the basic differences: Content marketing refers to the creation of shareable content ­— whether it’s videos, blogs, eBooks, podcasts or magazines — that brands publish to increase brand awareness, establish trust with an audience, attract new customers, nurture leads and ultimately drive sales.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Oktopost

SEPTEMBER 28, 2020

So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: About Megan Thudium: Megan Thudium is the founder of MTC | The Content Agency.

Linkedin 108

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 108

Optinmonster

JANUARY 14, 2024

With half of the marketers planning to increase their content marketing budget in 2024, it signals a growing recognition of content’s role in driving brand awareness and customer engagement. Podcasts and other forms of audio content are part of the content strategy for 25% of marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And I was mostly just on bulletin boards and talking, and that’s how I got customers. And I’d send it to all new customers. Welcome to the Marketer Of The Month blog! .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Moz

MAY 10, 2020

So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team. wasn't exactly what I dreamt about publishing when obtaining my English degree.). Use multimedia to freshen up old content.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70