Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. More than 1/3 of Americans listen to at least one podcast per month — with 1 in 5 people listening to a podcast weekly.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Affiliate sales support independent publishing. This type of technology utilizes natural language processing (NLP) algorithms to analyze large datasets and generate written pieces such as blog posts or news stories.

Marketing AI 313

Marketing AI Curation Content SERP 313

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Martech

FEBRUARY 8, 2024

Previously, the platform supported video ads on video channels (CTV, video ads on websites) and now it also supports audio ads going to audio destinations like podcasts, streaming audio, etc., and to customize the creative using generative AI. Business email address Subscribe Processing. Why we care. Serving to audio.

Creativity 115

Creativity Paid Search Agency Campaigns Advertising Agencies 115

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

B2B Marketing Traction

JANUARY 19, 2015

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. Terry wrote back that he spends quite a bit of time on writing each issue and is looking for a way to systematize some of his key processes. Create some standards for what you will publish in each newsletter issue.

Process 100

Process Product Newsletter Template 100

Animalz blog

DECEMBER 14, 2023

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. You can create data reports and behind-the-scenes stories directly inspired by your product development process. Reduce production costs.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

MAY 1, 2023

Similarly, a business has a mission to help customers solve a problem. Every article, podcast episode, or web page should connect back to and reflect it. Ask new writers to read the narrative as part of their onboarding process. Publish the articles on your blog or pitch to media as a bylined piece. Customer interviews.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

JANUARY 26, 2023

He’s the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” He publishes The RevOps Weekly Newsletter and the podcast RevOps Corner. He is also co-host of Ops Cast, a weekly podcast. LinkedIn : MikeDRizzo (7K followers) Organization: MarketingOps Podcast: Ops Cast Get MarTech!

Enterprise Management 113

Enterprise Management Work Management Marketing Management Conference 113

Webbiquity

SEPTEMBER 19, 2017

But you can’t trick them into becoming long-term, happy, profitable customers. There’s (almost) no correlation between publishing frequency and marketing success. If you’ve got the budget, try incrementally increasing your publishing frequency while keeping a close eye on results.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts. Per the report, there are: 93.6 14% claim it is creating a variety of content. The Most Useful Advice.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Vision Edge Marketing

AUGUST 17, 2021

But to grow and win, you need to have the right patterns along with the processes and systems to support the pattern. In triathlons the registration list and course are published in advance of race day. They leverage coaches and refine processes, such as processes associated with transitions and changing flats.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. You have the power to design it as you want and publish content that’s uniquely your own. It’s a channel that you own for nurturing and fostering customer relationships. Podcasts and virtual events are other owned media options. Quick Takeaways.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

MARCH 21, 2019

Your customers and sales prospects do want content, but will only take the time to read it if helps them in some way, whether they learn something new or gain a new perspective on an already established topic. Avoid publishing excessive content simply for the sake of promoting your product or service.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Pam Didner

MAY 26, 2020

The answer is that you’ll need to modify your existing processes and initiate a new protocol, a Marketing Continuity Plan. Sales can’t visit customers anymore, what can we do to better support them? Many questions needed to be answered, but our current processes were not set up for that. What is appropriate to do? What is not?”

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Tiecas

MARCH 11, 2024

Common mistakes include prioritizing aesthetics over functionality, lacking compelling content, or neglecting alignment between the website and your existing sales process. I feel it is so important that I recently published a post titled, How to Use Manufacturing Branding & Industrial Lead Generation as a Power Couple.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Outgrow

DECEMBER 20, 2022

We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Mickie Kennedy: Split testing processes. Split testing processes seem to be one that stood out quite well. Welcome to the Marketer Of The Month blog! . Thanks for joining us, Mickie.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. Give Interviews on Podcasts. Guest Blog.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Scoop.it

APRIL 18, 2023

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done. Blogging also helps you stay active on social media and engage your target audience by publishing fresh content on relevant platforms.

Curation 80

Curation Brand Identity Branding Content 80

Outgrow

NOVEMBER 1, 2022

We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Boosting customer acquisition for SaaS through a freemium model. Boosting customer acquisition for SaaS through a freemium model. Aligning customer expectations, values, and outcomes. No problem, just watch the Podcast!

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Outgrow

DECEMBER 27, 2022

We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! Transforming your customers into evangelists for your brand. No problem, just watch the Podcast! All of those clients kind of customers and whether they’re current or future customers and stakeholders.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Martech

FEBRUARY 21, 2023

If you’re in advertising or email, marketing or analytics or social media or whatever your role in marketing is, just make a list of all the things you do, where there is a defined process. Let’s use podcasting as an example. And so that’s a repetitive process. It’s just not custom trained to do that.

Marketing AI 115

Marketing AI Training Marketing & Strategy User-Generated Content 115

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Our company deals in [industry niche].”

Examples 78

Examples ROI Planning Work Management 78

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. In your inbox.

Enterprise Management 96

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 96

Martech

SEPTEMBER 21, 2023

UEFN allows creators, as well as brands of any size, to build games and experiences published on Fortnite and available to its players. State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.”

Advertising Agencies 108

Advertising Agencies Custom Publishing User-Generated Content Network Marketing 108

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. So, it was called custom media and custom publishing at the time. What is that?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52