Contently

MAY 4, 2023

As a start, we’ve defined four SME archetypes along with effective strategies for working with each of them them. Your strategy for extracting that something, however, changes depending on what you’re dealing with in any given situation. Live or pre-recorded presentations are an option here. Step number one?

SME 143

SME Work Management Tips Content 143

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Martech

FEBRUARY 21, 2023

Artificial intelligence promises a bold new future but seems to be flailing in the present. Let’s use podcasting as an example. If you’re in content, you’re developing content strategies, figuring out subject lines, creating headlines, whatever it is. It’s just not custom trained to do that.

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Build trust in customer relationships. Building a relationship with your customers starts with presenting yourself as a valuable source of information. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Nearly two-thirds of brands publish their video content on YouTube. Demand Metric ). Brandify ). Search Engine Watch ). Brandify ). Advice Local ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. When thinking about content strategy, you should consider four main pillars: Space – What space do you want to own? The first pillar of content strategy is “Space.” Production is the second pillar of your content strategy. Pillar #1: Space.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Onalytica B2B

SEPTEMBER 14, 2017

Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Eventually I learned to spell “writer” and I became a writer, journalist, editor and (when the Internet happened) a content publisher. Marketers need to frame their marketing and bigger story in a way that offers real value for the customer. And Seth Godin.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

SEPTEMBER 15, 2017

However, I am a published author, consult, and teach social media marketing and social selling (both at Rutgers University but I also teach social media marketing in Europe at the Irish Management Institute and the University of Jyvaskyla in Finland), and thus therein lies my relationship to the subject. Joe Pulizzi. Ann Handley. Pam Didner.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Golden Spiral

APRIL 18, 2019

With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

Work Management 102

Work Management Marketing Management Research Organization 102

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. SalesLabs: B2B Sales Training for Modern Sales Teams.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. You take a deep breath, join the webinar room…. But the hardest part—convincing people to register and attend—comes long before the presentation itself. Picture this.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 50,000: Launch an audience research and partial website redesign project. Invest in success.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Live and On-Demand Webinars. Training Courses.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Scoop.it

MARCH 7, 2023

Since the tool itself is user-friendly, you can create multiple videos and have them ready to publish on a regular basis to test out how this tool serves you. The tool is used by cross-collaborative teams like marketing, sales, HR, customer success, as well as for internal communication. Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

nDash

JANUARY 13, 2022

While tracking social media posts on a calendar app or spreadsheet might be helpful to some, adding a scheduling tool to that strategy makes life so much easier. We link Buffer to our social media channels to schedule published blog posts, share new writers, announce product updates, and more. Add that to ClickUp. Hands-on support.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Valasys

NOVEMBER 21, 2022

About 90% of B2B entrepreneurs are utilizing content marketing methods in their general marketing strategies. Depending on their goals, companies can integrate content with their marketing channels in various ways including newsletters, social media , blogs, case studies, whitepapers, email, and many more. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. In addition to their focus on strategies, they are also in a position of content strength in their particular fields. Specifically, she works with businesses and entrepreneurs on starting and growing their email lists.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Optinmonster

APRIL 20, 2020

3 email service providers for your email marketing strategy. Creating an online course is a great way to connect with your customers, increase your authority within your niche, and build another stream of passive income. How Will You Present This Information? Things to consider before creating your digital class.

Course 95

Course Work Management Marketing Management Class 95

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. Inbound content marketing cultivates potential customers in three ways: Finding you. Evaluating you.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Belkins

DECEMBER 20, 2020

However, they might face difficulties with acquiring new customers. Here are some tips for you to win more clients: - Ask your existing customers for referrals. Publish compelling content in your blog to engage your audience. Publish compelling content in your blog to engage your audience. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Let’s examine what content marketing brings to the table regarding fintech growth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. This allows you to offer a variety of products to your customers. Digital products are a useful lead generation strategy for service-based businesses.

Examples 93

Examples Product Work Management Marketing Management 93

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. The host of the weekly Spotify original podcasts Unlocking Us and Dare to Lead. Her accomplishments include: Host of “SaaS Breakthrough” Podcast.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Surveying past customers. Philip Miller.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Exo B2B

OCTOBER 16, 2020

This time around we decided to change our formula and are presenting our Top 20 of 2020 in marketing expertise early this fall. This pandemic changed everything, including not publishing our top 20 this spring. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Everybody was much more reliant on the media as being conduits to audiences for telling their stories. Welcome to the Marketer Of The Month blog! . The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Convince & Convert

OCTOBER 26, 2015

I even wrote a book that got picked up by a major publisher for a nice advance, and I’ve got my sights set on the New York Times bestsellers list. Use Webinars to Sell Your Products. I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich).

Top of Funnel 157

Top of Funnel Tips Webinar Metrics Digital Marketing Funnels 157

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Golden Spiral

JANUARY 27, 2022

Account-based marketing can be a great marketing tactic for HealthTech companies, but only when you integrate it into your comprehensive marketing strategy. Companies that implement ABM have reported an 84% improvement in reputation and 74% improvement in customer relationships. You don’t just need a rough idea of your ideal customer.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Credible and respected: Look for analysts and influencers with a proven track record of insightful research and analysis in your domain.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

markempa

APRIL 5, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Our first interactive show will be on lead generation via podcasts. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Leads Lead 120

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Increases your email list engagement rates.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

PureB2B

JUNE 20, 2022

Content is a common component of branding strategies, with 53% of businesses relying on it to help build their brand. However, in a world where interactive videos, webinars, and podcasts are an increasingly important part of B2B marketing strategies , the title of these assets can be an afterthought.

Lead Scoring 62

Lead Scoring Lead Ranking Brand Identity Branding 62