How to Choose the Best Podcast Host

Webbiquity

So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or Riverside.fm), it’s time to spread the life-changing audio programs to your audience.

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. When used properly, data can improve customer satisfaction. And here’s some powerful data — a survey of retail customers shows that 91% prefer brands that provide personalized offers / recommendations. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Originally published on SoloSegment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide ! .

What is: podcast advertising?

Choozle

Podcasts have grown in adoption in the last few years as consumers adopt this format in their daily routines. Shows like My Favorite Murder, Lore, and This American Life have accumulated over 50,000 reviews on Apple Podcasts. people listening to NPR podcasts each month.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Originally published on SoloSegment. The post SearchChat Podcast: Data Is Not a Moat for Your Business. If a moat is an uncrossable chasm, then data may not be a moat.

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Originally published on SoloSegment. The post SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve? “Come on.

Is the Customer Really the Focus of Your Organization?

Vision Edge Marketing

Nearly every organization we speak with believes they’re customer-centric. Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Finding a Customer Focus.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” Solution: Podcasting. Vox Media tested a couple of podcasts and saw great success with the format.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Podcasts are convenient, for one.

6 Best practices for effective podcast landing pages

ConvertKit

Why are marketers using podcasts today? 5 reasons why you need a podcast landing page. The anatomy of an effective podcast landing page. 6 tips for creating a high-converting podcast landing page (with examples). One of them is creating a podcast landing page.

How Publishers Can Drive Revenue Through Virtual Events

NetLine

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?

Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 The average number of monthly podcast listeners will reach 112 million by 2021 ( source ).

3 Things NYC Publishing Leaders are Talking About at Breakfast

Anyword

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We spent the morning talking about Q4-related topics, like affiliate commerce, new storytelling formats, and planning for 2019 with Keywee customers and friends from Bloomberg, National Geographic, Dow Jones, U.S The post 3 Things NYC Publishing Leaders are Talking About at Breakfast appeared first on Keywee.

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

Tech Blog Podcast: Why Email is the Future of Digital Advertising

Liveintent

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. During their chat, the two discussed how publishers and brands can retake control of their customers by harnessing the power of email, as well as what it takes to be a people-based marketing technology company. ” For most publishers and brands, email represents their most engaged audience. martech People-based Podcast Publishers

How Major B2B SaaS Companies Are Winning With Podcasts?

Unbound B2B

Many SaaS marketing teams are already exploring new marketing methods and lately, B2B SaaS podcasts are turning out to be the new favourite way for many marketers to promote SaaS products. Podcasting isn’t a new market strategy. In fact, the podcast market size in 2020 was $11.46

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. She explores how podcasters can make use of a variety of techniques to monetize on this emerging trend, from sponsorships and product endorsements to affiliate marketing and crowdfunding.

Marketer of the Month Podcast – Youtility and Radical Relevancy with Jay Baer

Outgrow

We recently interviewed Jay Baer for our monthly podcast – ‘ Marketer of the Month ’! How can you make the customer journey effortless? Advice for podcast hosts. The Podcast – Youtility and Radical Relevancy with Jay Baer. Content Marketing podcast

Podcast- New Marketing Strategy for Business

Valasys

Not to be ignored, in the era of the internet, customers are not just interested in products but also story beyond. Lately, customers are seeking transparency with every brand that they are associated with anyhow. Podcast Makes Way as Most Convenient Advertising Tool.

I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: Robert Rose’s 30-minute podcast includes four segments each week: “one deep thought, one fresh take on the news, one guest who’s making a difference in content, and one great content marketing idea you can use.” Just hitting the publish button is not good enough.

Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. Podcast listening is more prevalent among younger Americans.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. How can you create consistent, long-term value for prospects and loyal customers?

LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Learn more about LeadsRx Podcast Attribution.

How to Create a Podcast: A Step-by-Step Guide for Content Marketers

ClearVoice

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. Likewise, podcast listeners are 32 percent more likely than non-podcast listeners to make $75,000+ per year.

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. Leverage Your Current Customer Base. Listen to Your Customers.

15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let's review the top podcast tools and services to level up your podcasting game. Podcast Recording Equipment. How to Podcas

The Queen Bee Mindset: How to Make the Customer the Center of Your World

B2B Digital Marketer

If you think about who is the queen bee – it’s not your boss or the CEO, it’s the customer. Customers are vital to the success of any business. He is a growth marketing executive who takes a full-lifecycle view of customer acquisition, experience, and retention.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Since Ton doesn’t transcribe his podcast we thought it would be a good idea to share the complete transcription below and the embed of the podcast above for the inPowered audience. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Get to know more about his marketing philosophy (and his secrets for a killer cocktail) with these two podcasts. Here are some takeaways from a couple of podcast interviews—a captivating blend of personal particulars mixed with B2B insights.

CPO 68

Embracing the Mother of Invention: Top 5 Takeaways From Digiday Publishing Summit

Outbrain

For three days in September, key players from some of the world’s most influential publishers, media companies, and tech businesses descend upon a heavily air-conditioned banquet hall in Key Biscayne, Florida. At the Digiday Publisher Summit , we’re talking about the challenges faced today, opportunities to innovate under those pressures, the future, and some reality checks. Another spoiler alert: Outbrain can help publishers do just that.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. No matter your location, you can download and listen to a podcast at any time — information and entertainment wherever you want it at the touch of a button. But there are thousands of podcasts available, so what podcasts should you listen to?

B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! » Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Research shows that Podcasts do impact B2B purchase decisions. This year hes going to do over 120 podcasts!

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again

Biznology

Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Mitch shares our publication lineage with roles at Ziff-Davis, CMP and numerous other publishers.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale.