Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Key Takeaways: “Latest show” section for new content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Strategic-IC

APRIL 6, 2022

Essentially, it’s the blind spots in the customer journey that are seemingly impossible to track, meaning the first time you are aware of the buyer is when they fill out the form on your website. Today, customers educate themselves in countless ways and your website may not even be in the mix. Of course I can. Sorry to disappoint you.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.)

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. And…what was the ROI?” Maybe it was the CEO. Or maybe it was your CMO. One blog post here.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Marketing Interactions

MARCH 7, 2022

I recently wrote about B2B nurturing for net new vs. existing customers. But what about lost opportunities? Most companies tend to either write them off or recycle them back into their existing net new B2B nurturing programs. Neither is the optimal choice. Because lost opportunities already know you. Culture mismatch is more likely.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. SproutPartner MVP.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 108

Crimson Marketing

MARCH 3, 2015

The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Highlights include: Host the Party: Ken discusses the merits of building a community of peers who contribute their own content for the unbiased benefit of that community, without concern for your product.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Martech

AUGUST 25, 2021

A community dedicated to building diversity and inclusion , and precisely not aimed just at Sitecore customers but drawing on the whole eco-system of the digital experience platform’s employees and partners too. “I was just being selfish. The second came from Melanie Aronson, founder of Panion, a community engagement platform.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers.

Social Media 137

Social Media Social Marketing Media Work Management 137

Marketing Insider Group

DECEMBER 3, 2020

In the B2B world, retail professionals aren’t the ones on the Black Friday “front lines”, but they are competing for which products win primetime shelf space and e-commerce hero features. B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Let’s unwrap this package together.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Webbiquity

JANUARY 22, 2016

You will actively seek out opportunities to become an expert in your field and demonstrate that expertise on a regular basis, you will be sought out for your counsel, and ultimately, your customers will see you as their ally in their purchasing decisions. Guest post by Tim Brown and Dan Streeter. Remember, you are ALWAYS selling.

Peer-to-peer 100

Peer-to-peer Ideal Customer Profiles Rules Work Management 100

Scoop.it

NOVEMBER 3, 2020

Builds relationships with customers and influencers. Starts conversations with customers, influencers, peers, and clients. Starts conversations with customers, influencers, peers, and clients. It should support your brand values while providing value to your customers and encouraging conversation.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

NetLine

JULY 13, 2020

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here? When COVID-19 hit the U.S.,

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

MKT1

SEPTEMBER 28, 2022

Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing. Content distribution is tough. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Buffer

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. When in doubt about your marketing strategy, turn to the social media experts. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Vidyard

AUGUST 17, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Check out the full podcast: Here’s a few of our favourite moments: How often video production being done in-house these days versus externally? But, yeah, we are seeing it follow suit with video now.

Video Marketing 61

Video Marketing Peer-to-peer Content Youtube 61

Sprout Social

JULY 6, 2020

You might have recently published a corporate statement in support of Black Lives Matter and racial justice. As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. That’s all a great start. Recognize your brand’s role.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Content Marketing Institute

JULY 6, 2018

REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. HANDPICKED RELATED CONTENT: Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid. It’s a lively mix of team building, innovation, excellence, humility, and results. Click To Tweet.

Content Marketing 105

Content Marketing Planning Work Management Paid Search Agency 105

Marketing 261

SEPTEMBER 19, 2017

It’s a marketing buzzwords that gets thrown around in marketing meetings, but there’s big truth to understanding your customers and crafting a MARKETING PERSONA. Put your pen to the paper and get answers to the following questions* (yes, write them down): What are your customer’s biggest challenges, in regards to your product or service?

Peer-to-peer 54

Peer-to-peer Work Management Content Marketing Management 54

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. You can’t rely on your perspectives alone; this understanding should be rooted in data.

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

AUGUST 16, 2019

Build a portfolio of case studies, and produce and publish content that proves your worth. The second piece of advice I could give," Kakadia adds, "is to produce and publish content that shows your expertise in the field of social media marketing. How to Become a Successful Social Media Consultant. Network, network, network.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Heinz Marketing

JULY 5, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are listening on demand from the podcast, thank you so much for subscribing and downloading. If you are listening on demand from the podcast, thank you so much for subscribing and downloading.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Too much time passes. . Examples of Inbound Content Marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Directive Agency

JULY 23, 2020

Editor’s note: This article was originally published in March 2018. Most B2B organizations have a complex sales funnel that requires marketing support throughout every stage, even after a prospect becomes a customer. It has been updated for relevancy and accuracy. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Pam Didner

MAY 26, 2020

Sales can’t visit customers anymore, what can we do to better support them? To deliver a seamless digital customer experience, you need to build a workflow, write code and test on multiple devices from desktop and tablets to phones. CX (customer experience) and UX (user experience) don’t happen instantly. What is not?”

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Heinz Marketing

JULY 2, 2018

But this has been a multi-year journey for us, not just overall within ABM certainly but also with Forrester to really kind of work with them, to help them understand account based marketing, why it’s getting so much traction, why customers are getting engaged in it, things like that. They just published it about three weeks ago.

Account Based Marketing 40

Account Based Marketing Peer-to-peer DemandBase Forrester 40

markempa

AUGUST 15, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Marketing Institute

JANUARY 19, 2018

Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. Click To Tweet.

Skype 96

Skype Peer-to-peer Planning Tips 96

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. What is Small Business Saturday?

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71