KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. Approximately 12% said that it almost always works for them.­­.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 2) The budget outlook varies a lot by industry.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

JULY 6, 2021

The 200 CEO respondents had a lot to say about why social media is nice for building reputation and engaging with customers, but not effective as a core marketing strategy or a driver of real metrics that matter: conversions and sales. Content marketing is the consistent publishing of content that customers want on YOUR website.

Social Media 362

Social Media Media Business Custom Publishing 362

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions.

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Marketing Insider Group

DECEMBER 28, 2020

Having the right MarTech stack is imperative for the modern marketing organization. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Your CMS is the hub of website content publishing. Customer Relationship Management. What Is MarTech?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. And is it working? Are Organizations Measuring Performance? Additionally, you’ll be looking at that prospect’s customer journey. Quick Takeaways. Rank Metrics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Marketing Insider Group

NOVEMBER 16, 2020

The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Defining the right stack for your organization can be trial and error. Retargeting works. In addition to Criteo, consider AdRoll (See how it works in the video below.)

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Owned media typically has greater ROI, but organizations will find the most success leveraging all three. So, does paid media work? You have the power to design it as you want and publish content that’s uniquely your own. What Is Paid Media?

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

NOVEMBER 29, 2023

Growing an Instagram presence organically definitely requires a combination of time and strategizing. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Potentially miss out on important customer interactions.

Automation 113

Automation Tools Work Management Marketing & Strategy 113

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. What are Content Operations?

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Which roles within your organization work on the tasks identified and who needs access to the AI tools? What type of customer support are you looking for?

Marketing AI 117

Marketing AI Paid Search Agency Generation Enterprise Management 117

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. As evidence that the techniques in the book work, I like to refer to how Dr. Simon uses them in the book itself. We live in a time when we’re surrounded by marketing. Yeah, that was fun.

Paid Search Agency 112

Paid Search Agency Classified Ads Advertising Agencies Work Management 112

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. It’s been a whirlwind nine months of AI hype — so much potential and fear.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

B2B Marketing Directions

APRIL 20, 2024

Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study. Producers of Thought Leadership - "Managers (and higher) who both consume thought leadership and work for an organization that produces free thought leadership." Here's a recap of some of the study's major findings.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Studies Research 59

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Work with outside experts If you’re changing the company name, work with a branding agency. Descriptive names (e.g.,

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 94

Marketing AI SEO Lead Scoring Lead Ranking 94

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I know how things work.

SME 98

SME Custom Publishing Customer Surveys Landing Pages 98

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. The framework and business model they work under is another story.

Enterprise Management 101

Enterprise Management Consulting Work Management Marketing Management 101

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO). Display expertise. Doing so can negatively impact your rankings.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Martech

JANUARY 18, 2024

The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report ( registration required). Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities.

Marketing AI 100

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 100

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 99

Social Media Work Management Marketing Management Media 99

Oktopost

JULY 4, 2022

For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. You’ll need a social media management tool that can do everything that Social Studio did, however, why not take the opportunity to re-evaluating all of your organic social media needs?

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Determine the data you need to organize. What kind of content are you publishing, and where? See what has worked for others and emulate it!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Top Rank Marketing

JANUARY 24, 2024

While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Protect your emails Originally published on September 20, 2018, by Chad S.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99