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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. Just 38% of respondents stated that they have a fully optimized customer experience.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization.

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. A Google search on “web presence optimization” yields more than 150 million results. Web Presence Optimization: The Origins.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

You can get essential details about search activity, your search engine optimization performance, and how your competitors are doing. Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Advanced tips don’t just help you research.

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Report: Marketers Still Challenged to Deliver an Optimal Customer Experience

KoMarketing Associates

Although marketers are continuing to make the customer experience (CX) a top priority, new research indicates that they are still facing challenges when it comes to delivering in this area. Leveraging Marketing Data for Customer Experience. Only 2% said that their CX strategy was at its full potential.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Landing Page Optimization Tips. Key Takeaways. What is a Landing Page? Source: [link].

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How to Optimize Your B2B Marketing Program During COVID

KoMarketing Associates

A few weeks back I published a piece on Search Engine Journal titled “ What to Do When Clients Push Pause on Your Services.” While there were some fantastic feedback and great responses from my industry colleagues, what stood out to me the most was the feedback around flexibility and optimization. Enhance Customer Relationships.