KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. The most common barriers associated with email marketing were click-through rates (53%), open rates (42%) and list fatigue (36%).

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

SendX

MARCH 16, 2021

If you create an email newsletter with an infographic then it will increase your overall conversion rate. Besides, an average customer usually receives hundreds of promotional emails daily, if you cannot make your email newsletter attractive then it won't be able to stand above the crowd. Okay, let’s get to the business.

Email Marketing 296

Email Marketing Planning Practices Best Practices 296

SendX

FEBRUARY 11, 2021

It’s the set of actions that turn an organic visitor into someone who might become your customer. Furthermore, webinars are also an excellent way to turn those leads into customers. There could be dozens of new potential customers among those new audiences. This investment proves that they’re qualified leads.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

JUNE 8, 2021

For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. Goal : Boost Customer Engagement. Ensure Customers Are Your Largest Stakeholder.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. In addition, 49% want to boost customer acquisition, and 43% want to increase customer engagement.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Liveintent

SEPTEMBER 1, 2021

Chad shared his thoughts on what these changes mean for email marketing and how publishers and brands can prepare for them. Publishers and marketers can use that unaffected audience to gather insights and test new strategies that go beyond open rates, for example. What exactly is Mail Privacy Protection?

Privacy Protection 136

Privacy Protection Privacy Click Rate Custom Publishing 136

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Liveintent

FEBRUARY 22, 2022

So what is MPP, and how does it affect publisher direct-sold deals? The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.” A focus on engagement beyond open rates.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Email: Open rate, click-through rate. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 64

Top of Funnel Analytics De-duplication Work Management 64

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business.

Curation 81

Curation Click Rate Content Open Rate 81

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBug Media

FEBRUARY 24, 2021

Almost every email a business sends out, whether to a fresh lead or a long-term customer, should be viewed as a marketing email. Additionally, when compared with traditional outbound methods of marketing, email marketing is an easier, faster, and lower-cost way of reaching and engaging your customers. Benefit #1: Personalization.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Chang’s advice for publishers and advertisers who are thinking about investing in email? Don’t delay.

Advertising Agencies 125

Advertising Agencies Activities Advertisements Advertising 125

Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. You can pick one, customize it to your liking, and send it out to your audience in no time. Custom reports. Not a design expert? No worries. List management.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience. Personalization through list segmentation gives your customers exactly what they want. But, that’s only if you do it correctly.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Helping your teams focus on high-value tasks and build stronger customer relationships. The goal – inspire people to spend more time in the mountains year-round, while leveraging its customer data and AI to do so. CRM, our data, together with AI, is going to create a virtuous circle that will elevate the customer experience.”

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Publish videos and posts with more than four images to your personal LinkedIn accounts. This is similar to the recently released custom property functionality of the campaigns tool.

Enterprise Management 86

Enterprise Management Hubspot Paid Search Agency Work Management 86

Contently

JANUARY 24, 2022

Microsoft wanted to track the performance of their content beyond clicks and open rates to determine if reader engagement was dependent on where they encountered the content. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Liveintent

DECEMBER 2, 2019

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, customers appreciate it. Think about it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

PureB2B

MAY 30, 2022

Campaign Monitor found that the average open rate for email marketing is just 17.92%. You can't use email subject lines from templates that were published years ago. data found that subject lines between 98-111 letters actually had a higher open rate (54% open rate) than subject lines between 29-45 characters (33% open rate).

Practices 62

Practices Examples Best Practices Open Rate 62

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. Growing relationships with customers. Increasing attendance rate for promoted events. Improving user experiences using customer feedback from surveys. You’re providing value to customers and prospects. click-thru rate. Direct mail.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Contently

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Optinmonster

AUGUST 7, 2020

One of the biggest benefits of using email to communicate with your customers is that nearly everyone uses email. With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers. Email Usage Statistics. million 254.7 million by 2020.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

Martech

JULY 19, 2021

We will publish the results in the coming weeks on MarTech. indicates that they’re at least “a secret weapon in marketing, customer service, and social media.”. indicates that they’re at least “a secret weapon in marketing, customer service, and social media.”. I also look for how they handle customer love.

Trade Show 118

Trade Show Vendors Barriers Conference 118

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. Quick Takeaways: Customer experience is a leading priority for modern businesses. The Shift to Customer-Centric Marketing. Engagement rates. Email open rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Liveintent

SEPTEMBER 25, 2020

The past few months have seen a sudden surge in online subscription services – and that spells opportunity for savvy online publishers. LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home. Not a whole lot, actually.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. The Penny Hoarder is a personal finance and lifestyle publisher that helps its email subscribers make the most of their money through helpful articles. The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Envy

FEBRUARY 13, 2021

B2C customers are consumers, and B2B customers are companies. BR is your website and/or email Bounce Rate. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

xiQ

DECEMBER 15, 2021

In addition, beyond click and open rates, xiQ Workbench offers first-hand insights into the interests of your prospects. In addition to sending targeted news digests, field marketers can then publish these thought-leadership articles directly to social media channels like Twitter, LinkedIn, and Facebook to further engage audiences.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Liveintent

MAY 3, 2021

Reddit’s Young says that and Gen Z’s and Millennial’s expectations have fundamentally changed the way brands interact with customers. Not only do email newsletters have an engagement rate that’s higher than any other kind of digital marketing, but they’re also a powerful vehicle for promoting your brand.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement. They’re not just numbers but kеy business performance indicators and customer prеfеrеncеs.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52