KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. The statistics suggest that more customers are focused on finding the information they desire during the buying process on their mobile phones above all other devices.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Zemanta? Why Sponsored Updates?

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. percent), up to 20 percent of their traffic comes from mobile. percent of respondents said that 21-40 percent of their traffic comes from mobile, while 24.83

Mobile Marketing 121

Mobile Marketing Marketing Report Traffic B2B Marketing 121

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

The Point

OCTOBER 11, 2022

It wasn’t long ago that we were preaching email to be “mobile-friendly.” Then it was “mobile-first.” Now, all B2B email should be optimized for mobile pretty exclusively. A recent (August 2022) statistic said that 81% of all emails are read on mobile devices , and that number will only increase.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Bannerflow

SEPTEMBER 21, 2020

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Create your display advertising mobile-first.

Mobile Advertising 98

Mobile Advertising Display Advertisements Advertising 98

SmartBug Media

SEPTEMBER 1, 2021

Mobile use is on the rise. As a marketer, if you want your content to grab a lead’s attention on any device, you need to fine-tune it for mobile. Now, HubSpot’s mobile drag-and-drop editing feature gives you the tools to boost the mobile experience without having to rely on a dev or advanced user. More Power to Customize.

Hubspot 98

Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Marketing Insider Group

JULY 21, 2020

Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Personalize mobile messaging.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. 90% of consumers use their mobile devices to watch video content Source: WyzOwl …ultimately causing total time spent watching videos to increase by about 249% in 5 years.

Statistics 317

Statistics Video Marketing High Quality Lead Stats 317

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. One company paying another to publish the content. What things, exactly?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Advertisements Advertising 100

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. So it makes sense if you're considering creating a mobile app for your own company.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US. When marketers create an app, there is no “end date.”

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. of time to reach your potential customers. Mobile users are shoppers, and we’ve got data to prove it. This should surprise no one.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Litmus

JUNE 22, 2021

To get a sense of just how often email clients make updates to their offerings, we decided to look at some of the most popular email clients ’ mobile apps—Gmail, Yahoo! To shed light on how often email apps change, we took a look at the biggest players for mobile email clients. Mail mobile apps make updates throughout the year.

Ad Frequency 76

Ad Frequency Mobile Marketing Email Marketing Features 76

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. Actually acknowledging dynamic customer/buyer needs. Focus on Dynamic Customer Needs. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Shift from lead gen to customer retention.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Martech Advisor

JANUARY 6, 2020

Now add in the mobile app ecosystem and the unique content found in those millions of apps, and it’s easy to see how advertisers could target their interest-based audience at scale if they could leverage a mobile ad network that creates custom portfolios of apps that contextually fit certain audiences.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Outbrain

MARCH 16, 2022

What did I have to do with the world of online recommendations, publishers, advertisers, video, JavaScript? I learned about supply and demand, about real time bidding, about integrating with both publishers and advertisers. Lucky me, Outbrain is a firm believer in internal mobility! But I took the leap and learnt a lot!

Mobile Advertising 52

Mobile Advertising Custom Publishing Domain Conference 52

Webbiquity

DECEMBER 9, 2020

The more effective your SEO efforts are, the more visible your website will be to potential customers—and the more organic search traffic you site will earn. Four are technical factors (mobile-friendliness, user experience, security, and loading speed). If you have a low mobile traffic score, then you have two options.

SEO 272

SEO Traffic Tips SERP 272

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Vidyard

JUNE 7, 2021

Whether you’re looking to screen record on a mobile device or your desktop, we’ve got you covered. Sign up with Business Email Google Logo Continue with Google Microsoft Logo Continue with Microsoft Get It Free This post was originally published on October 1, 2019. Yes, really.) It was updated on June 7, 2021.

Press 65

Press Lock-In Video Marketing Display 65

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Recent layoffs [at publishers] have dampened some spirits, but how the story has evolved is promising,” Soon told MarTech at the PlayFronts kickoff. Image: IAB. Image: IAB. Get MarTech!

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Step 1 Open your Instagram profile (through which you have scheduled the reel) on mobile. When you want to schedule Instagram reels , there are many options to choose from.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Martech Advisor

NOVEMBER 8, 2019

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. Types of Mobile Ads.

Cost Per Thousand 57

Cost Per Thousand Pricing Price Cost per Acquisition 57

Biznology

JANUARY 29, 2016

Getting those opportunities right requires manufacturers, but most importantly dealers to engage with the customer long before they meet them, even before they know what they want. Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile. To be continued.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Contify

FEBRUARY 25, 2020

Contify, the AI-enabled market and competitive intelligence platform, has announced today the launch of a new and improved user experience for the mobile version of its web application. Sort updates by relevance or date published. “Mobile access is important to our customers.

Mobile Marketing 52

Mobile Marketing Features Brand Identity Branding 52

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Now Apple is shifting the paradigm to mobile, rocking the Internet again: Smart phones are eclipsing desktop and laptop PCs. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

RebelMouse

SEPTEMBER 8, 2022

We regularly field questions from our customers about how their data compares to global referral and engagement patterns. During this period, total Facebook traffic from mobile devices remained steady as non-FBIA Facebook referrals generally increased to account for the decline in FBIA referrals. Key Takeaways From the Data.

Traffic 89

Traffic Facebook Privacy Custom Publishing 89

Adobe Experience Cloud Blog

DECEMBER 7, 2016

Author: Stefan Bhagwandin Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but the tides are turning. For a mobile team planning a large-scale acquisition campaign, these stats are scary.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. Professionals running a business account might want the option of posting to Instagram on desktop for the following reasons: Simplify the publishing process. Click Publish to post your content immediately, or schedule it for later.

Ideal Customer Profiles 127

Ideal Customer Profiles Mobile Marketing Work Management Tagging 127