markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Content Standard

JANUARY 25, 2017

M&G: Microsite vs. Media Site. The microsite is somewhat of an antiquated content strategy. Oftentimes microsites are static, missing the obvious benefits of consistent publishing around subjects that the brand would like to build online authority around. But there were inherent problems with this approach.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Microsite 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Moz

MAY 23, 2019

So what we have are tags and then triggers. The way that this works is the tag is sort of the thing that's going to happen when a trigger occurs. You can certainly track these things as custom dimensions or custom metrics if that floats your boat. Of course, you're going to want to customize this. Form submits.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Webbiquity

APRIL 23, 2013

Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”), Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

SnapApp

OCTOBER 6, 2015

We are thrilled to announce the winners and runners-up for the first-ever SnapApp customer awards: the Snappys! We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Without further ado, the winners: Cool Cat Campaigner.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Customer satisfaction and loyalty. Are well suited to being consumed in both the desktop and mobile environments. joderama Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107