Marketing Insider Group

JANUARY 28, 2015

If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). It’s not just about more content, you really want to make sure you set a quality threshold and publish quality stuff. Interview your customers.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). It’s just the tactics that have evolved over time. Email marketing (outbound, lead nurturing, customer communications).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. To explore the accompanying dataset on your own, you can find our interactive microsite here. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Content Standard

DECEMBER 6, 2023

A quick and important reminder: While the recommendations below are specific to this report on revenue cycle buying habits, the tactics are universal, so any vendor selling into healthcare will be able to find some level of application. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 76

Work Management Marketing Management Top of Funnel RFP 76

ClearVoice

NOVEMBER 22, 2021

It can improve consumer trust by serving up solutions to your customer’s pain points. . It can help foster lasting relationships with your customers. When content will be published and shared. ” “In [YEAR], improve customer retention by [PERCENTAGE].” Landing pages and microsites.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Particularly by prospective customers. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Hubspot

OCTOBER 24, 2012

Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. Avoid this type of spammy behavior by making sure all the content you publish is unique and compelling. 7) They Own Lots of Domains or Microsites. 2) They Over-Optimize. not search engines.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Convince & Convert

JULY 29, 2015

Interactive content is any user experience (commonly a web-based tool or microsite ) that has an interactive element and allows the user to participate in the content and find out some useful answers or results. Find Out Customer Lifetime Value. Think of a survey tool or an interactive infographic.

Interactive Marketing 165

Interactive Marketing Content Marketing Microsite Paid Search Agency 165

Webbiquity

OCTOBER 29, 2012

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.

Paid Content 100

Paid Content Optimization SEM Microsite 100

Vidyard

JULY 18, 2017

This post was originally published on Upshot. This was the “get a badge and move into ACME CORP headquarters and sell to that one customer for the rest of your life” era. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title.

B2B Thought Leadership 65

B2B Thought Leadership Marketing Automation Services Business Account Based Marketing 65

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. The same holds true for existing customers. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Content Marketing Institute

OCTOBER 8, 2018

I’m not talking about tactics (e.g., Video promotion tactics include email shots and promotion via social media activity. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Let me qualify that. Image source. apricot_amir Click To Tweet. What are the trends?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Adobe Experience Cloud Blog

MARCH 1, 2017

They stick to their calendar and publish regularly. or inspiration (customer or employee stories, etc.). Creating content around your principles doesn’t mean you publish your mission statement. Publish Your Failures. They plan their editorial calendar based on things like: New product releases and updates. Company news.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Content Thought Leadership 48

Content Marketing Institute

MARCH 15, 2018

Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Geofilters.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Valasys

DECEMBER 20, 2019

The B2B world is transcending publishing the envelope for all it can be. The marketers are increasingly operating from a place to improve the customer experience in an experience-driven economy & most of them aim to improve the traditional ways of customer experience management.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Outgrow

MAY 21, 2020

You can also expect custom content from Brafton. For this, Brafton reframed their tactics to improve the content and presence in organic search. Skyword is an agency that creates custom content based on what people actually care about. The goal was to attract customers and increase brand engagement. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Biznology

FEBRUARY 23, 2015

Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. MAERSK : Danish shipping company Maersk first began using social back in 2011 to raise brand awareness, gain insight into the market, increase employee satisfaction, and get closer to its customers.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

Most brands claim to be storytellers, when in reality they continue to exclusively publish articles and other Web content that doesn’t emotionally engage visitors. As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

OCTOBER 15, 2018

That doesn’t mean that CMOs are tossing out tried-and-true marketing tactics like yesterday’s newspaper. This is content as an approach to marketing as a whole instead of as a discreet marketing channel, all centered around delivering excellent customer experiences driven by excellent content. Sounds rosy, right?

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Marketing Institute

JULY 18, 2018

The company was to centralize all blogs and microsites into the main corporate website and integrate it into the main enterprise CMS. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. Content marketing, as a tactic, remains at the company.

Enterprise Management 66

Enterprise Management CMS Development Digital Asset Management Industry CMS 66

LEADership

FEBRUARY 19, 2016

How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content.

User-Generated Content 40

User-Generated Content Relevance Generation Microsite 40

Webbiquity

SEPTEMBER 19, 2012

So what are the best tactics for marketing and advertising on Facebook? Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. 7 Unbelievably Cool Facebook Ad Tactics by AllFacebook.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

DivvyHQ

NOVEMBER 20, 2017

Whether you work at a five person company, or a Fortune 50 tech giant, your customers are insanely distracted. We just published a free content marketing strategy guide featuring insights from 12 top content professionals that will help you build and refine an effective content marketing strategy. Social & Live Event.

Video Marketing 41

Video Marketing Marketing AI Content Digital Transformation 41

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. Email lists – of both customers and non-customers. A more static website or series of microsites. This tactic is a great fit. Or creating a baseball diamond in a cornfield in Kansas.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. I recently published a book, Lead Generation for Dummies , that discusses everything you have ever wanted to know about lead generation.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Moz

MAY 23, 2019

You can certainly track these things as custom dimensions or custom metrics if that floats your boat. If you are familiar with using custom dimensions and custom metrics, then I assume you probably know how to do this. Of course, you're going to want to customize this. Then we need to track a number of events.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Think about it. Content is supposed to solve a problem.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Webbiquity

FEBRUARY 24, 2015

Which tactics are most likely to stand the test of time–and which should be avoided? SEO: Link Building, Keyword Research Becoming Most Challenging Tactics by MediaPost. Not every resource or tactic cited is appropriate in all situations. So what’s an SEO professional to do?

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016. – Hubspot.

Resources 59

Resources Planning Content Marketing Best Practices 59

Kapost

MAY 26, 2016

While guest blogging has long been the go-to tactic for giving and earning links, there are a multitude of other opportunities to build links for your brand. When executed strategically, microsites that call out industry leaders are successful tactics for B2B marketers aiming to boost their SEO value.

Microsite 74

Microsite Link Building SEO Ad Building 74

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016. – Hubspot.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016.

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing Guides, Tips and Tactics.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100