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KoMarketing Associates
NOVEMBER 8, 2018
For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.
KoMarketing Associates
OCTOBER 5, 2017
With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium. Casper, the direct-to-customer mattress company, was a great example of this at South by Southwest this year. Combining these two has multiple benefits.
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Marketing 261
MARCH 31, 2020
As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success. The reason many startups exhibit or attend trade shows is to grow brand awareness with attendees who match their target audience. Advertising. Virtual Events.
Sales Engine
JANUARY 25, 2016
For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising.
Brandpoint
SEPTEMBER 11, 2019
Go through and refresh as you see fit, then redistribute your document and curate fresh examples of your brand publishing something, well… on brand! TIP: Create content literally FOR your sales team, explaining your marketing process or aggregating content you’ve published recently. The secret? Always communicate.
markempa
APRIL 6, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.
markempa
JUNE 23, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Treat them as “the customer” and help them connect with your "shared customer" - the end user company. What do you need?
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