Remove Custom Publishing Remove Medium Remove Podcast Remove Publisher

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Medium for Publishers: What Media Companies Should Know

Hubspot

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Publisher-Friendly Distribution & Monetization Features.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. That is the first question, I think, that needs to be answered in the eyes or ears or brains of your customer. And, hopefully, some of those customers do take you up on it and you fulfill that promise.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter

Fathom

On this week’s episode of Publish or Perish , podcast hosts Jeff Herrmann and Jon Pogact discuss ways to get rid of time wasters and focus on sales productivity through Salesforce. Though Salesforce is traditionally known as a Customer Relationship Management system, its Chatter application encourages streamlined collaboration across an organization. Listen to the Publish or Perish podcast to the get the full details on cutting down on the slack in your system.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. which products a customer orders frequently.

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They want to co-create lead generation programs that are highly customized.

Medium 156

Finalizing your holiday digital marketing plan

Biznology

Last year, Radware published a report showing how important website speed is—57% of consumers will abandon a site that fails to load after 3 seconds. Evaluate your segmentation: Show your customers that you know them better than your competition does.

Plan 147

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty.

Podcast: Getting Personal with Video in an Impersonal World

Vidyard

The B2B Nation Podcast is made up of expert opinions and advice on the most important topics in B2B sales and marketing today. Recently, Jeff Gadway, the Director of Product Marketing at Vidyard, was a guest on our podcast. Jeff shared, “We’ve seen customers that are using personalized video to do product demos for recruiting purposes. The results that Vidyard’s customers are seeing are really phenomenal. “We

As Digital Marketing Trends Go, Are Branded Podcasts Worth the Investment?

Content Standard

Even as other mediums entered the mainstream, radio has continued to attract brands as an advertising channel. But the rise of podcasting has gradually awakened some companies to a new reality. They can make their own content, and publish it like anyone else.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Medium could be the (or a) future of online publishing. WordPress’s imminent update, and the woes of news publishers on Facebook.

Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

Content Standard

But how do you support customer lifetime value when your audience inevitably evolves over time? Financial services companies lead their customers through life cycles that begin with tackling student loan debt to later making big purchases and constructing estates.

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. On that one page you have: A recording of the podcast itself.

How Twitter Amplifies a Customer Attack

Paul Gillin

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.” As a result, awareness can spread more quickly on Twitter than in any other social medium.

Podcasting for Business & Email Marketing Best Practices w/ Christopher S. Penn [@InboundNow #5]

Hubspot

Penn ( @cspenn ), vice president of strategy & innovation over at Blue Sky Factory joins us to share some valuable insights on podcasting and email marketing best practices. Chris is an avid blogger and has been in the podcasting game since it's inception in early 2004.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. You also have your own podcast.

Video 40

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. You also have your own podcast.

Video 40

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. So whenever I publish all sorts of research when I share the blog, it’s actually my ideas of what I want to study and how. We only let our customers.

SEO 40

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Here’s what you’re going to get out of this episode, why video may be the medium for you or your business. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast.

Yours in Marketing Episode 3 – ft. Tim Schmoyer

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. Here’s what you’re going to get out of this episode, why video may be the medium for you or your business. Each and every week I’m going to be shouting out some of our new reviewers by name on this very podcast. So if you want to be famous, or you just want to help out the show, please leave a review and you’ll have a chance to be mentioned by name, by me, right now on the podcast.

How to Promote an Event with Social Media

Paul Gillin

Publish an announcement on Yahoo’s Upcoming or Eventful. If you can customize to the local language, that’s even better. Many services let you customize the short code to something that’s easy to remember, like your event name or hashtag (for example, bit.ly/AcmeForum

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Here are the top reasons why organizations are adopting AI into their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. NOW UPDATED!

Trends 114

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. How do you see the power of LinkedIn from an article publishing perspective? Joel Klettke : To get to know our customers. We care about our customers.

P2P 40

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. How do you see the power of LinkedIn from an article publishing perspective? Joel Klettke : To get to know our customers. We care about our customers.

P2P 40

Interview with Neal Schaffer

Onalytica B2B

Either brands have too little content and find it challenging to create more content in more mediums, in which case repurposing can be effective, or brands are inundated and might have too much content, in which case pruning is an effective tactic. Neal Schaffer – Founder of PDCA Social.

Top 30 Content Creation Tools for Freelancers and Marketers

ClearVoice

Explore popular tools that help content producers and marketers create media: email marketing, video, motion graphics, presentations, blogs, infographics, podcasts, webinars, social media and chatbots. Best For: Small to medium-sized businesses. Tools for producing podcasts: 1.

Tools 84

What Music Can Teach Content Marketers about the Power of a Shared Customer Experience

Content Standard

But that’s exactly what I was doing as I stared down the row of Coca-Cola bottles, each displaying a few words from well-known songs on their labels, as the line of fellow customers grew behind me. writes on Medium. Why a Shared Customer Experience Matters for Brands.

7 Elements every Content Marketing Strategy Must Have

Sales Engine

Perhaps that’s a specific customer segment that has similar issues that you solve. A good place to start may be with your best (and most profitable) customers. Are you developing a podcast series? Decide what the best mediums are to communicate to your audience.

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

Brandpoint

Sponsored content is a longer-form piece of brand-sponsored content that lives on a media publisher’s site. Exclusive Interview with Julia Marino by Mountain Dew: This long-form sponsored content was a feature article published by Vice Media. Podcasts.

5 Advantages of Creating a Content Calendar

DivvyHQ

But… Your publishing schedule is sporadic. The internet provides the ideal platform from which to reach your audience and the perfect medium for launching innovative content. The publishing industry does one thing that many companies fail to replicate.

5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Stay in Contact With Customers.

5 Places You Should Be Repurposing Your Blog Content That You Haven’t Thought Of

Hatchbuck

Medium, for example, works like a social media platform but for blog posts. All you need to do is sign up (you can do so with a Facebook, Twitter or Google account), and then use your account to publish new stories. You are likely already using email as a way of reaching both current and potential customers. Instead of having to write brand-new content or create new images, use what you’ve already done to publish the same information in different places.

The Goldfish Myth: Why You Should Keep Investing in Written Content

nDash

Every emerging medium and channel has its merits. Blogs like Wait But Why and Brain Pickings publish heavy, long-form articles that ignore the goldfish attention span narrative. The idea that written content can’t match the engagement of new mediums isn’t new.