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The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

The Best of B2B Marketing Content: 10 Examples

Hubspot

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

When you market for B2B, you have to go where your ideal clients or customers are. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers?

4 Building Blocks of a Strong Content Marketing Strategy for 2016

SnapApp

CMI found, for example, that despite the prevalence of sales in popular B2B and B2C goals, top-performing B2C marketers aim for brand awareness, followed by customer retention/loyalty. Other companies have embraced other publishing platforms. iTunes Podcasts.

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals.

SME 69

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

When you market for B2B, you have to go where your ideal clients or customers are. Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? By playing around with and customizing the form, you can further pre-qualify and refine the kinds of leads generated. Setting up a bunch of microsites on these free web 2.0

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A metric that measures how many customers you retain and at what value.

The Best of B2B Marketing Content: 9 Examples

Hubspot

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors.