The Point

JUNE 1, 2010

MT: We build games for both B2C and B2B companies, as well as publishers. Customer loyalty? Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. A custom game is where we build new code or perhaps even modify existing code and also create new art.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Bluetext

APRIL 8, 2020

Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. To explore the accompanying dataset on your own, you can find our interactive microsite here. Customer-Initiated Chat.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Zoominfo

SEPTEMBER 23, 2018

Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. As podcasting became more mainstream, the process of recording and publishing podcasts became increasingly streamlined. Determine how often you will publish and when you’ll release new episodes.

B2B 176

B2B RSS Microsite Skype 176

Bluetext

OCTOBER 12, 2023

Both customers and competitors may look at your company differently post-IPO. Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. External stakeholders, such as partners or customers should also be notified of the IPO transition but from a different lens.

PR 42

PR Press FAQ Thought Leadership 42

Content4Demand

JANUARY 20, 2021

Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. A blog-version of a case study can also promote a longer version or a live event in which the customer is participating. Check out how we’ve incorporated case studies on our website. Get blanket approval up front, if possible.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Content Marketing Institute

MARCH 15, 2018

The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Before publishing your story, click the paper clip icon and add a relevant URL. Audience lenses. Click To Tweet. Geofilters. Add a link.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Buffer

JUNE 14, 2022

We wanted to build a new feature to allow our customers to create beautiful micro sites easily. 😛 Fast-forward seven months, and there are now thousands of different combinations to customize your page to express yourself and your brand. We believe this is why many of our longer-term customers haven’t built a page.

Transparency 79

Transparency Product Paid Search Agency CAN-SPAM 79

Hubspot

MARCH 18, 2018

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Takeaway for Marketers: Educate Your Buyers.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hubspot

JUNE 12, 2017

After all, CB Insights designs technology for people in the VC space, so it’s tasked with creating content that will appeal to a broad audience: customers, prospective customers, tech enthusiasts, and investors. Think about the problems that your product or service already aims to solve for customers. Takeaway for Marketers.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Too many marketers view a published video as set in stone.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Convince & Convert

OCTOBER 22, 2013

This started as a simple goal to publish a record of Google updates. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. Once you’ve fully vetted your idea, you need to choose a content medium that best helps you tell your story.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

SnapApp

FEBRUARY 24, 2017

Over 4 million blog posts have been published in the last 24 hours. If you want to stand out, you can’t rely on a publish-and-pray content strategy. Interactivity can be captured through a number of different mediums. Here are some of the different tools you can use to add an interctive layer on top of your stories: Microsites.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. Since then, a microsite has been dedicated to the partnership. 14) Halo Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016. – Hubspot.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016. – Hubspot.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. So here it is! 25 amazing content marketing resources so far in 2016. – Curata.

Resources 50

Resources Content Marketing Planning Best Practices 50

Webbiquity

APRIL 23, 2013

Sherri Liebo identifies the “5 Cs” that Cisco Services looks at to better listen to customers when creating and sharing marketing content, including Customers (“What are customers looking for?”), Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. ’ Yawn.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Like a fussy deconstructed salad at a downtown restaurant with ridiculous unisex bathrooms, Facebook wants us to publish in tiny bursts of words, pictures, videos, and single purpose apps, rather than the page-length containers and complicated databases of yore. Incidentally, this is why Google is so afraid of Facebook.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. To acquire new customers. When we say “virtual conference,” we don’t just mean webinars.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Content Marketing Institute

OCTOBER 24, 2017

Can be simple affairs (like brief customer testimonials or product demos) or produced as slick, show-stopping efforts that launch your business into new spheres of influence. Customer satisfaction and loyalty. Editor’s note: You may have missed the original version of this article last year. joderama Click To Tweet.

Top of Funnel 107

Top of Funnel Video Marketing Enterprise Management Tips 107

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168