The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? A publisher?

Medium Is Becoming a Major Platform, for Better or Worse

Contently

In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. All of these owned sites moved their archives and started publishing directly on the platform. It’s clear how Medium benefits from this migration: tons of cheap, quality content. Media Featured Medium platforms

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Medium for Publishers: What Media Companies Should Know

Hubspot

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences.

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Why Publish on Medium? If your target audience is spending time on Medium, then you belong there, too!

Avitage Master Content Publishing Briefing

Avitage

Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. This is how we’ve been making and maintaining custom video versions for well over a decade.

New growth strategies for publishers

ADmantX

Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

Why Publishers Are Betting on Email to Drive Subscriptions

Liveintent

As publishers grapple with the impact of COVID-19 and the decline of third party cookie, they are holding onto a precious life raft: the subscription model. And blogging platform Medium has launched its own subscription publications. As publishers begin to sell their own products (ie.

Publishers, This Is Your Ticket to Content Diversity

RebelMouse

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. Video: The pivot to video created a shockwave throughout the publishing world.

On the limited value of branded content

Biznology

The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories. In print and other offline media, the publisher is in control of the story. The primary way you build brand health in digital is through excellent customer experiences with unbranded content.

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3 blockers of outside-in marketing

Biznology

Put all your paid media funds in programmatic spending, at least temporarily, and focus your efforts on creating excellent customer experiences for your target audiences. But once you have good customer experiences, you can begin judiciously spend your media budgets by driving eyeballs to your great customer experiences. People tell me all the time that they can’t use the data to make decisions because some executive insists on approving everything they publish.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. Right from the on-boarding of a new customer to upselling and review solicitation, Amazon has got you covered. Amazon tracks a lot of data related to their customers, like: which products a customer browses.

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Embracing the Mother of Invention: Top 5 Takeaways From Digiday Publishing Summit

Outbrain

For three days in September, key players from some of the world’s most influential publishers, media companies, and tech businesses descend upon a heavily air-conditioned banquet hall in Key Biscayne, Florida. At the Digiday Publisher Summit , we’re talking about the challenges faced today, opportunities to innovate under those pressures, the future, and some reality checks. Another spoiler alert: Outbrain can help publishers do just that.

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 " Treat them as “the customer” and help them connect with your "shared customer" - the end user company.

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[Publisher Series] Revenue Optimization, Part V: New, LTV-Driven Revenue Planning

Outbrain

Throughout this Revenue Optimization Series , we’ve delved into four main pillars to maximizing publisher revenue: Reporting, Data, and Insights : Establishing your data framework to test and optimize. Publishers

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. The final rankings were published to the Business Ledger website. And we make it all work together so that companies attract, convert and retain more customers. employees), 25 companies in the medium employer category (100–499 U.S.

The Top 10 WordPress CMS Alternatives

Webbiquity

What’s more, Sitejet includes additional features not found in many other CMSs—such as a CRM, customer portal, and project time-tracking, as well as SSL, CDN, and DDoS protection. Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t.

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Media Revenue Revamped: New Ways Publishers and Creators Are Monetizing Beyond Ads

ClearVoice

They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit. They blended existing ideals and brand recognition in a different medium and approach. For the past eight years, Rendall Co.

Online Publishing Glossary and Terms

SnapApp

The Internet is transforming the language of traditional publishing. Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology. Monetization This term relates to how publishers make money with content as well as other web-based initiatives. The online publishing world revolves around traffic numbers.

How to Add a Custom HTML Popup to Your Site (the Easy Way)

Optinmonster

Do you want to add a custom HTML popup to your site, but you’re not sure where to start? That’s why, in this article, we’re going to show you how to use OptinMonster to create a custom HTML popup in a matter of minutes. There are many reasons why custom HTML comes in handy, including: Embedding signup forms from your email service provider. Creating a custom login. How to Add Custom HTML to Your Popup. Step 3: Add Custom HTML to Your Campaign.

Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long ‘to-do’ list. After publishing a new blog, there are 15 things in this blog checklist you can do to amplify your blog’s reach and impact. If your post features custom images or infographics, share these on Pinterest with a link back to your blog. POST TO MEDIUM. Medium has a very handy functionality to publish existing blogs to Medium.

How to Create a Custom Emma Popup on Your Site (Step by Step)

Optinmonster

Do you want to create a custom Emma popup to increase your mailing list? By the end of this tutorial, you’ll know exactly how to create a custom Emma popup that boosts your list. What is a Custom Emma Popup. How to Create a Custom Emma Popup.

5 Key Digital Marketing Hires Every Publisher Needs to Make

Hubspot

Publishers should be natural leaders in content marketing. With the proper automation specialist and software, you can: Deliver a customized experience to a visitor based on what they do on your website. He or she should ensure that all published digital content is search-engine optimized. Instinct for identifying digital content mediums and topics compelling to that persona. Providing high quality, authoritative content is already your stock in trade.

Five often-overlooked reasons senior executives should use social media

Biznology

Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners. Customers, partners, and employees also follow executives who matter to them. Cementing business relationships – When Cisco CEO Chuck Robbins tweets an attagirl to his company’s head of executive talent or thanks a customer for a great meeting, he’s doing more than just casting off casual praise.

Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. Organizations in high-tech, professional services and media, entertainment and communications are most prolific with video while businesses with more than 5,000 employees and less than 200 employees lead the way in video publishing.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. Remove any friction in your customer’s experience with your brand. Increase quality communications with your customers.

Top 10 Customer Experience (CX) Software Platforms For 2020!

Martech Advisor

Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Customer Experience

Why Understanding Pain Is the Key to Customer-Centric Marketing

Contently

For a brand to truly provide a helpful solution, customers must have a pain point for you to address. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. In this column, I’m going to go explore how to use those questions in a way that helps both you and your customers. If you’re reading articles like this, you’ve probably done some research to better understand your customer.

Does Your Content Need a Permanent Home?

Contently

Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? In this case, the goal is to develop more of a flowing output that spans the customer journey, which makes an owned media property more practical.

The CMO’s Guide to Getting New Customers from Blogging

Marketing Insider Group

As well as keeping your existing customers, one of your primary focuses is bringing in new clients. You probably never thought much about getting new customers from blogging. Read on to learn tips on getting new customers from blogging , wherever you are in the blog creation process.

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Vidyard Releases 2019 Video in Business Benchmark Report; Uncovers Latest Trends on Video Creation, Publishing, Engagement and Analytics Across B2B Markets

Vidyard

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs.

Five Customer Retention Strategies for Small B2B Companies

TrustRadius Marketing

Enhancing customer retention in the B2B marketplace involves more than just building relationships. Vendors have the opportunity to earn more money by keeping loyal customers. Finding the right customer retention strategies involves working on a tight budget.

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Your potential customer reads dozens of emails a day. Telling your story using this medium, and then sharing it on YouTube, lures your audience into watching something instead of spending time reading it.

The Top 6 AI Tools for Facebook Ads

Anyword

For instance, their “Dynamic Ads” feature allows you to deliver different ads to different customers based on segments that you define. The rule builder enables AND/OR operators, custom metrics, timeframes, and testing, as well as rank-based comparisons. Publishers

AI Copywriting and Affiliate Marketing – A Powerful Pairing

Anyword

However, one of the most challenging aspects of affiliate marketing is creating content engaging enough to attract customers without being too promotional. PublishersAffiliate marketing is a way to generate income by promoting someone else’s products on a commission basis.

Smart Targeting: The Better Way to Reach Audiences & Customers

Hubspot

Targeted content is an opportunity to reach audiences with a custom experience that's personalized to their interests. Businesses might incorporate smart targeting into their websites to make customers feel like their experience is tailored to their interests.