The Pros and Cons of Brand Publishing on Medium
OCTOBER 2, 2018
You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? A publisher?