Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Imagine every piece of content across their digital journey has to be tailored for at least six different audience personas that the technology is programmed to recognize.

Marketing AI 109

Marketing AI Demand Paid Search Agency Content 109

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Vision Edge Marketing

OCTOBER 13, 2020

In fact, a study by FocusVision found that two-thirds (65%) of B2B buyers cite vendor websites as one of their most highly influential content types. This is compared to the 48% who say the same about third-party websites and the 39% who find third-party articles by independent publishers influential. You’re out over your skis.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. More customers are turning to the internet to research, test, and purchase products and services. As a result, SEO has become an essential skill for all modern marketers. What is a buyer persona?

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Advertising Agencies 81

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. After all, it’s about how your company penetrates a market right?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

Leadspace

MARCH 9, 2022

Market strategy is always an interesting topic to me as a product and go-to-market professional. Most often I think about it from the point of view of the company strategy rather than from the perspective of the customer. After all, it’s about how your company penetrates a market right?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Management Marketing Analytics Tools 62

KoMarketing Associates

AUGUST 23, 2018

“Deliver the right message to the right customer at the right time.”. If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. How can you get your marketing to this level? Customers would agree.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

NetLine

DECEMBER 10, 2020

On its face, B2B lead generation is simple: A company creates and publishes content hoping to pique the interests of their target audience, assuming that the most interested folks will share a bit of information about themselves. But Marketers know that B2B lead generation is more complicated than this.

Intent 111

Intent B2B Sales Work Management Marketing Management 111

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. That’s Product Marketing 101. Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 91

Work Management Marketing Management Differentiation Education 91

Heinz Marketing

AUGUST 20, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. When we begin a strategic engagement with clients, we look at the five pillars of what we call the predictable pipeline : Target Market, Sales Cycle, Messaging, Tech Stack, and Metrics. Can they segment their database into buyer persona groups?

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Content Standard

FEBRUARY 2, 2023

Despite these advancements, marketers should be aware of the risks and limitations that come with generative AI before they dive into using it for content creation. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 118

Marketing AI Lead Ranking Generation Paid Search Agency 118

Content4Demand

MARCH 25, 2021

At this time of year when everything is fresh and blooming, it’s good to refresh your ABM content marketing strategy. ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. ABM helps focus on lead quality versus lead quantity, another priority for marketers.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketers and entrepreneurs need to be more strategic than ever with content marketing to build credibility and rise above the mediocre. What is Content Marketing?

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. This includes features in reputable publications, your own published work, or even your resume.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. So, the marketing technology landscape has grown by an astounding 6,521% since 2011.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Putting off Buyer Personas. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Hubspot

JUNE 2, 2020

Marketing Margie. Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. As a result, you'll be able to attract high-value visitors, leads, and customers to your business who you'll be more likely to retain over time.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

6sense

JULY 22, 2020

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article, you will discover the untapped potential of this data to take your marketing game to the next level. This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

ANNUITAS

JULY 28, 2015

*This post was first published in January 2015 via ANNUITAS.com. Then why are so many Enterprise B2B marketers missing the mark? ANNUITAS recently published the first B2B Enterprise Demand Generation Study to understand what drives this unique group of marketers. Uncovering Insights. There are four key areas of focus.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

SmartBug Media

JANUARY 21, 2019

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. That is, until revenue plateaus and marketing is brought in to boost performance. Build Personas to Make Sales More Efficient.

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73

ViewPoint

MARCH 22, 2011

an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. But based on your grungy attire it doesn't seem likely (to the banker) that you'll be a valuable customer.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. 3 B2B Buyer Persona Types. Primary Buyer Persona.

Buyer Personas 69

Buyer Personas Effectiveness B2B B2B Thought Leadership 69

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

Marketing Analytics Tools 111

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 111

Sales Engine

DECEMBER 21, 2015

Most companies realize that their best opportunity for growth is to commit to content marketing. Although this is a great place to start if you’re just getting your feet wet with content marketing, looking at how much content you need to produce is putting the focus in the wrong place. What would a publisher do? Do you see it?

Budget Programs 120

Budget Programs Work Management Marketing Management Allocation 120

ANNUITAS

FEBRUARY 9, 2012

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. As a leader in this space, please define once and for all – what is content marketing?

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

NetLine

JUNE 12, 2023

In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some of the benefits they can expect when they take full advantage of such data. B2B marketers can collect a huge amount of data from their own online properties and from across the web.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

DealSignal

NOVEMBER 3, 2020

And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. To be effective right now, sales and marketing leaders need to focus on the channels that deliver the highest impact and the highest quality prospects.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59