Marketing Insider Group

JANUARY 19, 2021

For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

SEPTEMBER 7, 2021

Social Media : optimizing content and publishing schedule across social media platforms. Here’s a great overview of how brand strategy differs from those singular areas (in this case, marketing). There’s no question that hiring a creative agency can be a significant investment. appeared first on Marketing Insider Group.

Advertising Agencies 346

Advertising Agencies Paid Search Agency Ad Agencies Creativity 346

Marketing Insider Group

MARCH 22, 2023

As a content marketer trying to keep up with the latest content trends and best practices, it’s a feeling you’re probably familiar with yourself. For example: There once was a time when all you had to do to get content ranking on Google was stuff it full of your target keyword and press publish. But you still have to publish.

Content Marketing 313

Content Marketing Planning Advertising Agencies Marketing Agencies 2 313

Marketing Insider Group

AUGUST 26, 2020

Since conversions are the “rest stops” along a prospect’s journey toward becoming a customer, they’re valuable indicators of how content marketing can drive sales. If you don’t have the resources in-house to create your content, you’ll need to outsource to a content marketing agency. Here, we use DivvyHQ.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

FEBRUARY 16, 2021

Create new evergreen content by addressing your target customers’ needs. Repurpose dated content into evergreen content to get more mileage out of your content marketing investment. Answer Perennial Customer Questions. Your customers probably have common questions that rarely change over the years. And there’s a bonus.

Marketing Agencies 2 330

Marketing Agencies 2 Lead Ranking Lead Scoring Content 330

Marketing Insider Group

MAY 10, 2021

Content marketing is simply demonstrating your expertise in your industry by helping people in your target market segments solve problems or inform themselves about new ideas that can help them live better lives and conduct business more efficiently. And done well, it can help ignite a customer’s desire for what you sell.

Paid Search Agency 356

Paid Search Agency Content Marketing Planning Advertising Agencies 356

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. I’m so glad you asked.

Marketing Budget Creation 242

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 242

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 196

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 196

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 296

Enterprise Management Paid Search Agency Examples Advertising Agencies 296

Atomic Reach

JANUARY 3, 2019

Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner - Speaker, Author, and CEO of Marketing Insider Group.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBmagazine – BtoB Online – The resource for # marketing strategists. . Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Heidi Cohen's Actionable Marketing Guide.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48