Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Make sure to share with your customers and clients too.

Marketing Strategy 363

Marketing Strategy Linkedin Marketing User-Generated Content 363

Marketing Insider Group

APRIL 19, 2023

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. In fact, some professionals recommend having as many as 12 marketing channels ! In fact, some professionals recommend having as many as 12 marketing channels !

Advertising Channels 319

Advertising Channels Marketing Digital Marketing Funnels Marketing Strategy 319

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing 310

Content Marketing Content Marketing B2B Marketing 310

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Marketing Strategy 363

Marketing Strategy Product Marketing Marketing Funnels 363

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. However, new research suggests that they are still confident in their ability to reach their goals and understand the needs of their target audience.

Marketing 270

Marketing B2B Marketing Marketing Report Marketing Strategy 270

Marketing Insider Group

SEPTEMBER 26, 2022

It’s a tough road ahead, but you know your market like the back of your hand. You need to adopt a solid content marketing strategy to maximize the eyes on your product. Using a long-term solution like content marketing in tandem with traditional advertising puts you ahead of the competition that isn’t.

Content Marketing 246

Content Marketing Marketing Strategy Content Product 246

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

B2B Marketing 200

B2B Marketing Marketing Strategy B2B Marketing 200

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 286

Marketing Strategy Marketing Banner Ads Social Marketing 286

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Service 268

Service Marketing Business High Quality Lead 268

SendX

JUNE 9, 2021

Marketing, for one, has always been a big challenge for small businesses. Small businesses felt powerless against large corporations that had deep pockets for marketing and advertising spend. Digital marketing is changing all that. It is democratizing global market accessibility for small and big businesses alike.

Small Business Marketing 448

Small Business Marketing Marketing Strategy Marketing Search Marketing 448

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Marketing 238

Marketing B2B Thought Leadership Marketing Strategy Marketing Prospects 238

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

B2B Marketing 259

B2B Marketing Social Media Social Marketing B2B 259

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. The Importance of Content Marketing.

Content Marketing 291

Content Marketing Content Marketing SEO 291

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Marketing Strategy 355

Marketing Strategy Growth Marketing Marketing SEO 355

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 311

Marketing Banner Ads Ad Frequency ROI 311

Marketing Insider Group

NOVEMBER 10, 2020

How well do you know your audience? Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. Customer surveys.

Segmentation 353

Segmentation Research Psychographics Content Marketing 353

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization.

Marketing Report 228

Marketing Report Marketing Forrester Custom Publishing 228

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 315

Youtube Marketing Strategy Marketing Search Marketing 315

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Marketing Strategy 149

Marketing Strategy Video Marketing Content User-Generated Content 149

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 274

Case Studies Case Study Content Marketing Marketing Strategy 274

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 313

Social Media Content Marketing Social Marketing Marketing Strategy 313

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 215

Content Marketing Content High Quality Lead Marketing 215

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. What will be worth their time? What will be worth their time? Choose a Theme.

B2B 359

B2B Content B2B Marketing Guidelines 359

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Content Marketing 277

Content Marketing Marketing Strategy Content Personalization 277

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

B2B Marketing 354

B2B Marketing Marketing Strategy B2B Account Based Marketing 354

Marketing Insider Group

OCTOBER 17, 2022

When it comes to marketing, you want your ROI to be as high as possible. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. Increase Your ROI Through These Marketing Tactics. What tactics can help you bump up your marketing ROI? Take videos as an example.

Tactics 322

Tactics ROI Marketing Social Marketing 322

BuzzSumo

MAY 10, 2023

Over emphasis on buyers at the bottom of the sales funnel has led marketers to neglect content marketing for ecommerce. Ecommerce marketers should learn from the retailers of years gone by: content marketing works. Their strategy included content marketing for ecommerce success. Data, Please!

eCommerce 121

eCommerce Marketing Strategy Marketing Ad Building 121

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? Increased Brand Exposure.

Social Media 200

Social Media Marketing Strategy Social Marketing B2B Marketing 200

Marketing Insider Group

NOVEMBER 1, 2022

Content marketing emerged early on as a driver of technology and IT Service company marketing strategies. It was resisted at first because many product folks and engineers thought of marketing as a bad word and akin to lying. IT people don’t want to be marketed to (aka sold to or lied to), they would say.

Content Marketing 216

Content Marketing Content Service Marketing 216

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]A B2B account-based marketing (ABM) strategy identifies and targets specific accounts most likely to convert into high-value customers. How to Create & Implement ABM Strategy? Here are the steps that you can use to create an ABM strategy : 1.

Account Based Marketing 94

Account Based Marketing B2B Marketing ABM Marketing Strategy 94

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Content Marketing 143

Content Marketing Marketing Strategy Content Marketing 143

Marketing Insider Group

JANUARY 27, 2020

A content strategy? Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy.

Content Marketing 324

Content Marketing Marketing Strategy Content Startups 324

Marketing Insider Group

JULY 14, 2020

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven.

Marketing Strategy 296

Marketing Strategy Digital Marketing Funnels Marketing Ad Building 296

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Content Marketing 324

Content Marketing Content Marketing Marketing Funnels 324

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. Commit to your audience and commit to a regular publication schedule. Weight Watchers.

Trust Marketing 359

Trust Marketing Content Marketing Content Ad Building 359

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers.

Content Marketing 329

Content Marketing Content Marketing Business 329

Marketing Insider Group

DECEMBER 15, 2020

True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.

Content Marketing 334

Content Marketing Content Brand Identity Branding 334